Meenal Malviya

Own end-to-end client relationships across multiple verticals, ensuring strategic alignment, performance delivery, and account growth through renewals and upsells. Develop and execute full-funnel programmatic strategies using Quantcast DSP and DV360, optimizing campaigns to drive measurable ROI improvements. Partner with cross-functional teams (AdOps, Product, and Data Science) to troubleshoot technical issues and ensure smooth delivery of campaign assets and tracking. Translate complex ad-tech and data insights into simplified narratives that enhance client understanding and decision-making. Lead a small team of analysts, setting priorities, reviewing optimizations, and ensuring process adherence across campaign lifecycle. Conduct QBRs and performance reviews with clients, highlighting results, identifying growth opportunities, and reinforcing value delivery. Collaborate with internal sales and strategy teams to build proactive proposals and performance-based renewal pitches. Streamlined account management documentation, enabling faster onboarding and consistent service delivery.

Managed end-to-end programmatic campaigns for clients such as Jaguar Land Rover, BRILLUX, and 1822 DIREKT. Partnered with strategy and planning teams to translate client goals into actionable DV360 & Quantcast setups. Oversaw budgets, pacing, and financial reconciliation using Omniflow for real-time accuracy. Collaborated with IAS to ensure brand safety and compliance with viewability benchmarks. Created detailed dashboards in Looker Studio showcasing campaign performance trends. Simplified complex ad-tech reporting for non-technical stakeholders, improving decision-making. Co-led a small team of analysts ensuring on-time trafficking, QA, and reporting for 15+ campaigns.

Managed over 40 Quantcast DSP accounts across France & UK ensuring cost efficiency and compliance. Collaborated with Account Managers and Technical teams to align deliverables with KPIs and client goals. Conducted deep performance audits, identifying optimization levers that improved CTR by 20%+. Delivered weekly insights decks simplifying technical data into actionable marketing recommendations. Assisted internal leadership in capacity planning and workflow management for campaign execution.

Performed QA and FL audits ensuring 100% accuracy in product data validation and content tagging. Generated technical documentation for new data pipelines, improving cross-team collaboration. Supported marketing analytics team by reporting automation through Excel macros and rule-based logic.