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Meeta Gohil

I’m a B2B marketing professional with hands-on experience in performance marketing, demand generation, and go-to-market strategy, focused on driving high-quality leads, pipeline growth, and measurable business impact.

Currently, I work on demand generation and GTM initiatives, managing paid and organic campaigns, webinars, content-led lead generation, and stakeholder collaboration to improve lead quality, reduce CPVL, and align marketing efforts with sales priorities. My work sits at the intersection of strategy, execution, and analytics — ensuring campaigns are not just active, but effective.

With an MBA background and experience across B2B, SaaS, and enterprise-focused environments, I bring a structured, data-driven approach to funnel optimization, campaign performance analysis, and growth marketing. I’m particularly interested in roles where performance marketing and demand generation directly contribute to revenue and long-term growth.

  • Role

    Sr Marketing Executive GTM & Digital Performance Marketer

  • Years of Experience

    3.9 years

Skillsets

  • Hubspot
  • Ai bidding
  • Salesforce
  • Retargeting
  • prospecting
  • PPC
  • paid social
  • Organic social
  • Meta Ads
  • Looker Studio
  • Lookalike audiences
  • LinkedIn Ads
  • Influ2
  • A/B testing
  • Google Ads
  • GA4
  • Full-funnel strategy
  • Factors.ai
  • Email Campaigns
  • Demandbase
  • Custom audiences
  • Ctr optimization
  • Content ideation
  • Campaign Reporting
  • Behavioral targeting
  • Account-Based Marketing

Professional Summary

3.9Years
  • Apr, 2024 - Nov, 20251 yr 7 months

    Senior Marketing Executive GTM Strategy & Digital Performance

    Zycus
  • Apr, 2023 - May, 2023 1 month

    Product Management Intern Trade Finance

    DP World
  • Jul, 2021 - Jun, 2022 11 months

    MIS Executive

    Teleperformance DIBS
  • Jun, 2018 - Aug, 20191 yr 2 months

    MIS Executive & Early-Stage Digital Marketer

    Cubictree

Work History

3.9Years

Senior Marketing Executive GTM Strategy & Digital Performance

Zycus
Apr, 2024 - Nov, 20251 yr 7 months
    Multi-Platform Paid Media Ownership: Managed end-to-end performance campaigns across LinkedIn, DemandBase, and Influ2, overseeing a $1M annual ad budget with full accountability for ROAS, CPL, and revenue targets. Process Optimization using AI: Built an AI-enabled automation to structure and route LinkedIn Lead Gen data across sales and marketing teams, reducing manual effort and preventing lead leakage. CPL Optimization: Reduced Cost Per Lead to under $100 through systematic A/B testing of ad creatives, audience segments, and landing pages. Content Production: Oversaw production of 100+ campaign-aligned content assets eBooks, whitepapers, blogs, infographics, and podcasts used across funnel stages to nurture leads and accelerate conversion. Full-Funnel Campaign Management: Designed and executed prospecting, retargeting, and lead nurture campaigns using keyword-based intent data and behavioral signals from DemandBase and Factors.ai. Audience Segmentation & Retargeting: Built and refined custom audience pools using AI bidding, intent signals, and precise segmentation to improve targeting precision and reduce wasted spend. Organic Growth: Drove 100% LinkedIn Page follower growth in a single quarter through strategic content and SMM, improving brand reach and engagement. Lead Generation at Scale: Managed 25+ webinars and events in collaboration with industry stakeholders, generating 2,000+ qualified leads.

Product Management Intern Trade Finance

DP World
Apr, 2023 - May, 2023 1 month
    Analyzed data of 6,000 SMEs across industry and turnover variables to identify 300 high-potential customer accounts; expanded prospective customer database by 20% via export/import data analysis.

MIS Executive

Teleperformance DIBS
Jul, 2021 - Jun, 2022 11 months
    Maintained real-time workforce data operations, ensuring SLA adherence and quality metrics; trained new analysts on reporting systems to improve ramp-up efficiency.

MIS Executive & Early-Stage Digital Marketer

Cubictree
Jun, 2018 - Aug, 20191 yr 2 months
    Initiated and executed the companys first digital marketing efforts, including website redesign and early paid/organic campaigns to build online presence. Supported SaaS/DaaS product sales through MIS reporting and pipeline tracking; managed 2 data operations teams and introduced process automation to cut turnaround time.

Major Projects

3Projects

Elected Member, MiiC | IIM Udaipur Social Media & Brand Marketing

Jan, 2022 - Jan, 20242 yr
    Grew Instagram by 25% and LinkedIn by 33% using organic content strategy and community engagement; executed Aspirant Engagement Program reaching 18,400+ aspirants; handled PR and media for summits, fests, and events.

Vertical Head, Design Solaris | IIM Udaipur

Jan, 2022 - Jan, 20242 yr
    Executed visual marketing campaigns as part of a 10+ member team, driving 10,000+ student participation across online and offline channels.

Market Research CollegeDunia

Jan, 2023 - Mar, 2023 2 months
    Led primary research across 185+ respondents using FGD and in-depth interviews; applied cluster and factor analysis to generate actionable product and positioning recommendations.

Education

  • MBA, Marketing & Strategy

    Indian Institute of Management Udaipur (2024)

  • B.Sc., Information Technology

    IDOL, University of Mumbai (2018)