Mitika Kaushik

Hello. Good evening, everyone. This is Mitika Kaushik from. I have 3 and a half years of experience in SEO and digital marketing. I have done my bachelor's of engineering from Sushankar Chant Institute of Technology, uh, Drive in Belay with 6.9 c gpa in 2019. After that, I started my first job in GlobalSoft Private Limited as digital media associate. I have learned the basics of digital marketing and SEO with the help of, uh, with the help of GlobalSoft Private Limited. I have worked around 1 year, and after that, COVID has started. I had health issue. I tested positive, uh, with the code, so I have to left this job because of health conditions. In between that, I have learned new skills regarding digital marketing in SEO. And after that, I have joined Console Group. This is my 2nd organization. I have worked in SEO executive. I have handled a team of 7 to 8 people around there. They are interns. They are content writers. They are the social media executive. They are graphic designers. And after that, I have switched to 1 and Only Design. It's an USA based company, had an and had an head office on Bangalore itself. It's a remote job. I have worked with some international clients based on USA and some national clients based on India, but different domains like ad tech, real estate, organic food, startups, and health and healthy health care sectors. And after that, I switched to Incton Private Limited. This is my current organization. It is an Australian company based in Melbourne, Australia. This is, uh, this is also a remote job. I'm working as an s u x SEO expert there. I have managed 7 to 8 projects individually. I am working on on page of this technical aspect of all the projects and handling the, uh, content management and creation part also. Apart from then, day to day activities involved, uh, doing the audit of, uh, websites and everything. There's one more thing. I have recently completed my executive program in band management at IIT Delhi, uh, with the with the help of Jara Education. Recently, in March, I have come finished that, uh, course. And in April, I have received my certificate on that also. So yeah. Thank you.

So talking about prioritizing the SEO task for a new project, first, I have to do the audit of an SEO website or SEO project. 1st, I have to go through what are the things, uh, we need to work upon, what are the niche, what are the requirements of a client, and what are the service and product we are going to provide. So after that, I have to set the KPIs for that particular project, and I have to set goals regarding that. So what are the things come comes under new project for an SEO is, like, finalizing, uh, what are the keywords for that for that particular project. After that, setting up the, uh, on pasting, whatever the necessary on pasting required, like, uh, title tags, meta tags, page speed, user experience, sitemaps, robot.txt. And after that, uh, we'll go to the second SEO part that's called technical SEO. We'll find out that the GSCGAs, uh, per set or not. We'll find out is there any technical issue we are facing in the new project. We'll fully optimize structured data and, uh, we'll follow the core web vitals things to make the new project proper functioning. And after that, uh, we'll move to the link building procedure. We'll create quality and relevant backlinks that will give us, uh, quality, uh, backlink. And, uh, after that, we'll focus on content of the website. Whatever the content is required will majorly focus and make content that are relevant to our audience. Whatever the query they are searching will make content better to understand by our visitors and our customers. So it will give us quality traffic to grow our new SEO project. Yeah. Thank you.

So my approach to analyze backlink is that, uh, in which platform we are, uh, that backlink is going, uh, that backlinks is from. So I have to check the d a n t domain authority and page authority of that particular platform or website from where we are getting our backlinks in our website. If the platform if the website is, uh, has low DAPA, has a more spam score, so, definitely, it will harmful for us. It will, uh, redirect harmful links to our websites. And after that, I also searched the background of the website and what are the type of service they are providing. If they are not appropriate for the, uh, for the service, which we are providing, so, definitely, I'm not going to create any kind of backlinks on that platform. So this is my approach to analyze any backlink and identify the potential harmful links through the GSE. With the help of Google Search Console and other SEO tools, we'll analyze what are the what are the types of links we have, is the if they are harmful for us or not? So, uh, if we can find out any harmful links, so definitely we'll remove them. And if there any chance, so we can get to that platform and retrieve that. Yeah. Thank you.

So with the screaming frog, there are multiple common issues we can identify. We can check technical issues like, is there any 404 error? If, uh, the links are crawled or not, index or not, if the image has all the tribute or not, if we are missing title tags, uh, meta description, what are the lengths of title type, if we are exceeding the length, if we are below the length, what are the, uh, type of content we have, uh, what are the where we are missing anything. So there are multiple things we can identify through Screaming Frog. They'll give a thorough in-depth data to identify and to work upon. So their type of, uh, number of links we have, number of call link, what are the, uh, what are the links harmful for our website. If we will work upon on that, it will also show how it work and how we resolve the issues. So all these things, we can work upon with the help of Screaming Frog. Yeah. Thank you.

So the site structure in SEO and the site architecture are very important aspect of SEO. If you're talking about the site architecture, so the hierarchy of a site is going to be very easy to understand by our visitors and our customers. If it's complex and, uh, not easy to understand, so definitely visitors comes in our website, they'll easily bounce back, and it will increase our bounce rate. So if the visitors easily navigate through our website, so it will, uh, increase the time spent in our website, and it will also impact the trustworthiness of that particular customer or visitor to us. And if you are talking about the URL structure of, uh, any website so if we, uh, if we are easy to understand, we have to add bread crumbs to our website. Because, uh, if any user comes to our site and if they say the the website domain name, uh, if there's a blog, and if there's any kind of blog title name and things, so it will easy to understand by them. So they will go back and find anything appropriate if they are uh, they want. So site architecture and URL structure is very important, and it impact SEO. Thank you.

So the impact of page speed on SEO is very essential and crucial. And, yeah, I have to optimize it with the help of page space inside. Uh, that's a Google tool free Google tool. We simply have to add the, uh, any URL of the website, and it will show us the speed on desktop and on mobile device. So with the help of page speed insight, we'll get the thorough and in-depth details, uh, uh, of the particular website page speed. And, uh, if the page speed is not good, if the page takes a lot more time to load and show, so it will, uh, increase the bounce rate. The visitors or customer go back, and it will create a bad impact to our customers and visitors. So page speed plays an important role in SEO, and it will impact any, uh, SEO of any website. So we have to optimize it with the help of page speed insight. We'll go through core web vitals and check whatever the things are taking time. So we'll work upon it and, uh, solve it to get our page speed better. We have to reduce unnecessary CSS and JavaScript file. We have to, um, not add, uh, unnecessary redirects. So because of, uh, multiple redirects, the page speed also get impacted. So there are, uh, other multiple things also. So we and work upon it with the help of Core Web Vitals and increase the page speed to get our SEO and, uh, SEO better. Yeah. Thank you.

So keyword research is a important part of SEO. Keyword research for a new client in a niche market started with the niche of the client. What are the service or product that particular client will going to provide with the help of their website? The these are my, uh, main aim and goal whenever I whenever I started keyword research. So, definitely, I'll figure out the service service and product. And apart from that, definitely, I'll do the comp analysis to check whatever our comps are using. So it will very helpful helpful for us to understand what are the types of keyword our computer are using in their, uh, website and in their content. So with the help of that, we'll finalize the keyword. What are the volume of that keyword? If the, uh, if we are getting much if we are is, um, that particular keyword is having volume or not or the keyword difficulty, what are the intent of the keyword, All these things are important while doing the keyword research. And apart from that, we'll definitely, uh, uh, differentiate the keyword from, uh, normal keywords and long tail keywords. So the normal keywords which are focused on our niche market, So we'll definitely use them in our website. And if you're talking about the long tail keywords, so the long tail keywords, we can focus on the articles and other web content also. So with the mix of that, we'll, uh, do the keyword research. We'll find the keyword density and the keyword volume of that particular keyword search intent and the keyword difficulty also. So all these things, I'll keep in mind while doing the keyword research for a new client in a niche market. Yeah. Thank you.

So a scenario where I have to adapt a strategy SEO strategy due to algorithm update is to take care of the quality of the content. For example, there there there's a one website, uh, called, uh, that selling synthetic and artificial grass in, uh, New York. So, uh, with the, uh, with due to that new algorithm update, uh, I have found a huge drop on the traffic and ranking also. And, uh, not huge drop, but, yeah, drop in the ranking and traffic also. So I have to figure out what are the quality of the content we are providing on website and what are the things we are lacking. So I'll adapt and change my SEO strategy according to that. I'll figure out where where's the content gap, where we are lacking in our content, is our content thin, and what are the is our content not relevant to the particular customer? So all these things, I'll keep in mind and do the and do and and and add the new SEO strategy according to that to fulfill that gap, which I call which I faced due to, uh, algorithm update of Google. Yeah. Thank you.

So a sudden drop in organic traffic, I have to diagnose with the use of multiple SEO. So I'll start with Samrush. So with the help of Samrush, I'll diagnose uh, I'll check, uh, from which date I have faced that sudden drop and what are the issues we are facing. They'll, uh, they'll show us from that date. We are particular find the drop in our ranking. So I'll check what are the things which are not working on that, and I'll do a keyword research on that particular keyword we are facing a drop and what are the things we have added in our website in past week, 1 week. So I'll figure out that. And after the, uh, according to that, I'll plan what are the next step to get that organic traffic back. And if you're talking about AHREF, AHREF will give a thorough and deep, uh, comprehensive result, uh, to the keywords. So with the help of particular, uh, keywords and a list of keywords with the help of Ahref, I'll find out what are the things we are lacking. So, uh, I'll figure out, uh, drop. I'll figure out the intent of the keyword is not working or not. I'll find out what are the, uh, areas we'll cover up with the help of that. So all these multiple things, I'll diagnose, uh, due to, uh, further drop in organic traffic. Yeah. Thank you.

What strategies would you recommend for dealing with duplicate content issue? What strategies would you recommend? So to avoid duplicate content issue, I'll find out, like, we'll take ideas and, uh, topics from our competitor and from the help of AI tools and whatever we can say. But we don't have to copy that content because it will it was not useful for us. Because if that content is already available in Google, how Google will rank your website on that particular content. So it was a big, uh, uh, foolish thing to do. To to avoid that duplicate content, uh, I'll check the plagiarism with the help of, uh, paid tools. I'll do the AI checking if that content is created with the help of AI or not and if the content has a flow or not. For example, if you are writing a blog about cake making process, So I'll definitely figure out each and every step is easy to understand to the visitors who are coming to our website with the help of that content. So the flow is have to be smooth, and the content is have to be easily understandable to our visitors. So it will create trust and, uh, yeah, definitely breaking out points, uh, breaking out their content in small paragraphs and bullet points, adding proper images with the help of proper, uh, alt image alt text and everything to avoid that duplicate content issue. Having rich content, relevant content to our visitors is a plus point. If we are fulfilling and providing the quality content, which are relevant to our visitors search query, uh, so we'll, uh, we'll definitely, uh, deal with that duplicate content issue. I think so. Yeah. Thank you.

So if we have, uh, so local SEO is a very, uh, crucial if we are if we are having a store business. And if we don't have any store business also, so local SEO and Google business profile help to get a quality, uh, traffic. Because if we have a Google Business Profile, so we have to optimize each and every detail and fulfill everything, whichever, uh, are the essential in Google Business Profile. For example, name, address, phone number, email, website, proper testimonials, and review of, uh, of our customers. We have to use local keywords to attract traffic. We have to optimize our Google business profile with the help of, uh, real time images, videos to get proper attention from the website, and positive feedbacks and reviews will also help. We have to add our services. We have to add our timings. We have to add q and a's, whatever the q and a's are necessary. And we can also update recent, uh, offers or services, whatever we are providing in our Google Business profile. And apart from that, local SEO also involves directory submissions and to create accounts in the local, uh, platforms to get the attention of local customers and visitors. If we are talking about in the Indian level, if we are having a flower shop or any kind of shops, we'll definitely add on Yelp and Google Business Profile, and there are just dials and type of similar type of, uh, platforms of label out there. So we have to add our websites and our business on that type of platform. So we'll definitely get attention to the local visitors who are searching near me and with the help of that location tag location keyword, it will definitely helpful for us. Yeah. Thank you.