Mohammed Abu Sufiyan

Architected and launched a SaaS product community entirely from scratch; defined governance structure, engagement strategy, moderation policies, and operational workflows achieving 30% engagement growth within 90 days, setting a programme benchmark for fastest community ramp-up. Operated as primary cross-functional programme manager between Product, Marketing, Engineering, and Policy teams across EMEA/APAC, coordinating 6 concurrent workstreams and ensuring on-time product rollouts with measurable improvements in stakeholder alignment and resolution efficiency. Scaled community contributor base from 0 to 20+ vetted volunteers and subject-matter experts through structured onboarding, role-based training, and performance tracking reducing tier-1 escalation volume by an estimated 35% and freeing engineering support capacity. Designed and executed self-serve enablement programmes driving adoption of Google Ads features (Search, Display, Performance Max) in the first quarter post-launch, directly contributing to product KPI attainment and reducing reliance on 1:1 support. Piloted AI-powered operational workflows using ChatGPT and Gemini for community triage, content moderation, and Help Centre performance analysis influencing cross-team product roadmap prioritisation through data insights. Delivered product training, AMA sessions, and onboarding programmes for 50+ internal stakeholders across EMEA/APAC reducing new member onboarding time by 25% and increasing internal product literacy scores. Managed programme health reporting dashboards using GA4 and Looker, providing weekly/monthly performance reviews to senior leadership with actionable recommendations on community growth, content gaps, and escalation trends.

Planned and executed full-funnel digital marketing campaigns across 8+ industry verticals, improving average client ROI by 20%+ through data-driven optimisation, audience segmentation, and continuous A/B testing. Developed customised paid media strategies aligned to client KPIs and performance benchmarks collaborating cross-functionally with product and account management teams to deliver campaigns within scope, time, and budget. Produced competitive intelligence and market research reports that directly informed senior stakeholder recommendations and new business pitches across multiple verticals.

Managed and optimised Google Ads campaigns (Search & Display) for a global portfolio of advertisers, maintaining 95%+ execution accuracy and SLA compliance across simultaneous accounts. Drove ROI optimisation through keyword strategy, bid management, Quality Score improvements, and budget reallocation sustaining long-term advertiser retention and account growth. Spearheaded a cross-functional automation initiative identifying 12 recurring campaign error patterns and partnering with technical teams to implement fixes reducing error rate by 30% and eliminating a critical operational bottleneck. Produced client-facing performance reports with actionable optimisation insights, strengthening C-level relationships and improving account retention across a portfolio of global advertisers.