Mohit Prajapati

Managed multiple marketing channels and executed growth marketing strategies, resulting in a $3 million annual revenue surge through targeted efforts in new customer acquisition, retention, and expansion. Developed and implemented Go-To-Market plans for existing and new products, overseeing marketing activities including webinars, podcasts, events, product marketing, social media campaigns, and SEO. Restructured the marketing approach, resulting in improved keyword rankings from zero to 50+, doubling organic traffic, increasing MQL by 20%, and boosting social media engagement by 48%. Created impactful marketing materials, including case studies, testimonials, and brochures, to strengthen brand image. Planned and executed offline events to strengthen brand & to manage community. Strategically employed Account-Based Marketing tactics on 20% of accounts (Like Philips, Shell, Reckitt, ABInBev etc.) driving 80% of company revenue, unlocking latent opportunities and transforming them into million-dollar revenue streams. Led sales enablement initiatives, equipping sales teams with essential tools, knowledge, and resources, resulting in a 30% increase in sales closures and 20% of SDR achieving or surpassing their quotas. Crafted variable and incentive policies aligned with organizational revenue goals. Engineered a customer retention strategy, instrumental in preserving key million-dollar accounts and elevating retention rates by 3% quarter over quarter. Collaborated closely with the CEO, CGO & CRO, providing pivotal support in revenue prediction, pipeline comprehension, forecasts, and KPI analysis. Utilized best-in-class strategic planning techniques to maximize revenue potential. Independently conceptualized and implemented CRM (Zoho & Hubspot) solutions for the sales, marketing and customer success teams, achieving 100% CRM adoption, reducing the sales cycle duration, increasing conversion rates by 30%, and implementing effective funnel tracking measures.

Primary research, calling & meeting distributors for products feedback and improvements of products like Tata WAMA and Tata Pravesh.

Strategically devised, executed, and oversaw marketing campaign spanning AdWords, Instagram, and Facebook, Email, Events, adhering to a well-defined monthly budget. Implemented website optimization techniques, resulting in the achievement of over 20 long-tail keywords ranking on the first page of Google search results. Additionally, successfully launched new landing pages that exhibited a remarkable 60% higher conversion rate. Transformed an initially limited social media presence into a robust online identity across various platforms, including Twitter, Facebook, Instagram, and LinkedIn. Launched multiple digital campaigns that contributed to a notable 200% increase in engagement. Crafted and executed an integrated digital communication strategy, encompassing website enhancements, digital media initiatives, and social network engagement. This holistic approach led to a substantial 30% growth in sales. Established and managed an influencer marketing program targeting micro-influencers in specific cities and states.

Designing, planning & controlling of project with AutoCAD and SolidWorks. Requirement gathering through interaction with client, Conceptualization of solution to be provided. Detailed design of the solution which includes modeling of parts & assemblies, manufacturing & assembly drawings, and Bill of Material. Coordinating with Production & Testing departments for preparation for Factory Acceptance Test by client. Prepare and test prototypes.

Led & executed sales, marketing, product, design, handled all essential functions typical for an early-stage startup founder. Executed GTM on limited budget which helped us onboard our first 200+ paying customers & achieve profitability. Did field sales with limited team and expanded product to 5 tier 2-3 cities. Created a robust app and web platform through user feedbacks and iteration, promoting over 10,000 events and driving sustainable revenue.