Nagendra Singh Rawat

Could you help me understand about your background and myself, Nava, I'm from the current. Currently, it's taking in Gurgaon NCR. I have been working in digital marketing space for 5 4 plus year and where I work for different different kind of organization and started my career as an intern and then slowly and steadily grow, to digital marketing manager as then. I had handle a team of 15 people who used to do all digital marketing tasks. Like SEO, on page, all the SEO activities, paid marketing, like, Google Ad, Facebook Ad, Meta Ads, LinkedIn Ad, Twitter Ads, and other kind of ad kind of things. And it ABM marketing as well through WhatsApp channel and email marketing as well. And social media marketing as well. And currently, and I till date, I have run around more than a 2 kilos of 2 crores, of Indian rupees. Was it? On paid marketing, in Google and Meta Ads. And for SEO, I work for different different organization. You could see my resume as well. And currently, I'm working as a freelancer getting clients from Upwork Fiber. As well. And helping, international clients as well. Through a port, like, Austrian clients and UK, US clients. I am currently, I am giving them around 6 to 8 x of ROAs, providing 6 to 8 x of ROAs through paid marketing. Paid ads, running campaign on Google and finding their niche audience their targeted location, who be who the people they are particularly targeting, whether it's generating leads or buying product from ecommerce sites or SaaS based products ascription, these kind of ATC. I'm providing all these services. I am looking forward to help you as well. To Give my 100% on the knowledge and initial I have. And generate revenue and group. Together.

There's the my phone. How do you determine my net target keyword for Google Ad campaign? So It, based on our campaign, definitely, what kind of campaign we are running, what kind and second one is our goal. What kind of sort of goal we have, like, if running campaign for generating lead, for That's suppose for MBA college student, to get their admission on university. So we will target, the people. People audience, size would be around 22 25, or 27, and the targeted location will, will depend on the ad location, where we are based on and, where the universe we will target to the people who just graduated from university and looking for masters in business administration or MB and finance or kind of thing, whatever that campaign goes will be. And we will I, target those kind of, research those kind of keyword, through tools like Keyword planner, same as Uber suggestion, currently, you can use, AI tools like chatGPT and Gemini Meta. G Meta AI as well. So this kind of tool could help you to get, what kind of keyword you currently trending in the market. You can also check Google Trends your particular location and particular industry you are targeting. And give, get relevant keyword and add most, keyword into phrase match and exit match. Don't use broad match. It will It could cost you much and, will not get the kind of quality leads you want. Through your ad campaign. So these kind of thing you have to look at your audience you're targeting your location these things matter. You all the demographics where demographic, whether it's depend on customer income based or location all kind of things. These are the things you have to target and you could also use dynamic keyword in your Google Ads and In dynamic keyword, you can add location Or particular keyword related to US services, all kind of things. Yeah. This thing helped to target the best audience and find our relevance audience and get

relevant convert conversion as well. Explain how would you exit execute 10 of site SEO strategic at avoid. Penalties by searching Indian So, yeah, we have to do backlinks for that, upside SEO. And we'll, need to find, the kind of right kind of backlinks, kind of website, which related to our industrial services. So we have to go to, platform which provide these kind of services. Orbiter could find that through online research, doing research like, what kind of interest we are targeting, who will be what kind of news agency or the blogging side, guest blogging, social bookmarking, whether it's Business listing, these kind of things. So yeah, these things, We have to target exactly those, and need to provide, to our backlink provider to exit, email messaging where we will, talk about our products services. We are targeting these these kind of you can check our blog. We provide these kind of services or, these kind of product or we are looking forward to get, back link through your news agency or channel or whatever platform they are. There is, which will provide us backlinks. So we have to, reach to them, if it's paid and you think, it will boost your overall traffic and conversion, you could, paid boosting app. Paid volume bookmarking or block. Backlinks as well. You could generate, and there are plenty of free backlinks provider side as well, which have great kind of, domain authority and page authority. This kind of things. So we have to target page authority, domain authority, and also have to Check the monthly organic traffic the website provide me. Which we are targeting to get backlinks through the their side. These kind of things we have to Hello?

Explain how would you connect an SEO to a large ecommerce website. So there are a lot of tools, uh, which also provide free SEO return you could do, uh, through free SEO tool or you could use, uh, paid SEO tools like Semrush or HR, UberSuggest. These kind of tool provide, uh, all in all, SEO. And if you want to use free tools, uh, you can use Screening Frog, uh, which provide around 500, uh, places, uh, free audit where you can check all your tags are working perfectly fine or, uh, is there anything missing? Technically error or, uh, tag error or on pages, your errors like title missing missing title, image, whole text, descriptions, or tags, or other kind of things. Uh, is your, uh, schema markup is correct or not correct providing, uh, information about your businesses or your article or what kind of schema markup you are providing for particular pages or, uh, section of your website. Uh, these are things, uh, you can check through and, uh, similar way, we also provide free, uh, SEO audit, uh, where you can check, uh, all these activities. And you can check, uh, manually as well. Uh, manually, it will it will take time. Uh, you have to check check all these, uh, things manually, uh, through, uh, web website speed, uh, core web vital vital Google core web vital. Uh, are they following, uh, all these things or kind of things? You have to check all these. Uh, so if you are using paid tools like Zendesk or etcetera or Ubersuggest, uh, it will help you better faster, uh, to audit your website and what is missing. Your coding is right. Uh, is your JavaScript properly working or it's, uh, providing, uh, timer to your website speed and slowing your website. You have to check all these things. If you are using your WooCommerce site, you can use, uh, plugins, uh, which provide faster website. Uh, there are a lot of plug in, uh, which boost your boost and enhance your website speed. You can check, uh, all these plug in, uh, WP Rocket and other plug in as well. Uh, it's a paid plug in WP Rocket, but there are all other plug in as well, uh, which provide, uh, free, uh, speed, uh, faster USB as well. You can check all these things, uh, on your WooCommerce platform, your WooCommerce site or website, uh, you can speed up your website and reduce your unused JavaScript, uh, through the plug in, which you can use to pay it out for your plug in as well.

What is starting to improve the length and so in website region design, uh, it depend on what platform you are using to build your website. Are you are you using CMS platform like WordPress or Shopify or using, uh, to make website, uh, through scratch from, uh, in React or Angular framework, uh, using Angular framework, React framework, or other HTML framework or other framework as well. So it depend on your website, and then you have to, uh, provide, uh, essential information about SEO related, uh, on page or off page SEO related, uh, information to your web developer, uh, who is designing your website and coordinate with them on each and every task, uh, related to your website, whether it's providing your home page, uh, creating your home page and other pages of your website and blog page, uh, other things. So you have to use, uh, correctly use all the measure of SEO, whether it's your headline, head, uh, bureau page or your service page, call to action page, other things of page, uh, whether you have to mention clearly your, uh, website, uh, landing page should be, uh, uh, user friendly and mention all these, uh, services or product, uh, in a simple way which user can understand, uh, what kind of service or product or service you are providing to your user and make sure your, uh, website is user friendly and easy to, uh, scroll and easy to understandable for user and mention all these, uh, all the things which are related to your website services or product, like your hero page, uh, main page, or call to action page, testimonials page, or you can use, uh, the work portfolio page, like, what work you have done. Uh, you have to include these all these things and, uh, add, uh, there you can add also, uh, like, providing services, uh, sign up form and all these kind of things to add to pillar code words and then these kind of thing and add all these as you related, whether it's providing schema markup or other, uh, tools like adding, uh, analytics tools to your website, Google Analytics and Google Ad platform, uh, implementing all these tags through GTM, or you can add through GTM as well. Now all these tags and schema markup are, um, other tags related to SEO. You have to add them properly in a way which Google core web vital vital have instructed and given opportunity to given instruction to, uh, executing these things in a right way. These are the things you have to maintain and improving. And most important thing is your content. Your content should be related to your customer, which provide clear the most important part is your content. Uh, you have to make a content.

Discuss the step you take to optimize product building Google Merchant Center to improve Google Shopping performance. So if I am using, uh, WordPress, uh, WooCommerce, so I could simply add, uh, through our WooCommerce, uh, into my Google Merchant Center and add feed, uh, automated feed, uh, through my merchant, uh, through my website to Merchant Center. And whatever changes I will make in my website will so that, uh, will we imply that implement that in Merchant Center as well, whatever changes we and if we are using Shopify, same thing goes on Shopify. But if we're using, uh, custom made website, uh, through different kind of things. So we could use, uh, Merchant Center API as well, uh, for dynamic feed, or we can use, uh, Google Sheet, uh, make a Google Sheet and provide all these feed, uh, through that. So we will add all these things related to, um, ecommerce product, SEO related, product feed, like, firstly, title your title and your product image, and, uh, attribute description about, uh, the product meta description. Or what kind of specific, uh, feature or kind of services, feature you your pro, uh, feature your product is providing, your unique selling USB unique selling point and these kind of things. And you can use, uh, add your, uh, review which you got, uh, through Google My Business or Trustpilot or the other website, uh, Amazon field. You can add these review as well, customer reviews and testimonials. Uh, these things, uh, will definitely improve your overall merchant center, uh, product feed, uh, which will also help, uh, search engine result pages to appear your, uh, product on search engine reserve, uh, search engine result pages and improve your quality of traffic and your conversion as well. These are the things you can implement, uh, through Merchant Center or you can directly, uh, if you are using dynamically dynamic feed to provide, uh, feed to Merchant Center, then you can made, uh, similar changes to your website as well, whatever changes you want to provide for your customer.

Give an example of time when you saw the everything will tell you. So so, uh, uh, I used as I said, I used different different organization. Uh, one of I will give an example of one of my organization, which was branch creator where I work as a digital marketing manager or director, you can say, uh, because I was the one of the founding member of the, uh, Branch Credit, uh, where we use where we use SendGrid, uh, tools, uh, to do email marketing and WhatsApp marketing where, uh, I created, uh, template, uh, Graphite and template. Mostly, the Graphite team used to do temp, uh, create template, but sometime if they are busy, something doing that. So I used to, uh, create template, uh, through, uh, tools like Canva and Photoshop, uh, which I have, uh, little knowledge little bit knowledge of Photoshop, but I can use Canva, uh, as expert as well. And used to generate graphic for related or, uh, personal campaign. Like, if we are giving 10% off for particular time period or particular, uh, festival offer or particular any, uh, Black Friday offer. So we used to create that kind of template, a email template or WhatsApp template, where we used to use, uh, our best ad copy, uh, to generate conversion through that kind of template and layer a call to action as well. So, yeah, I had run, uh, these kind of, uh, things and used to mention our brand and brand line, like, what our brand is presenting representing, this kind of thing. So, yeah, these things, uh, uh, I have used and generated, uh, conversion as well, uh, through these things and run successfully and generated around uh, it was around, uh, generated around, uh, conversion was around, uh, 40 to 60. Uh, 30 to 40% of conversion rate, uh, through email marketing and WhatsApp marketing. Right? You know, there is a direct conversion conversion, uh, with the client. Not there is no third party involved in that kind of conversion. So, yeah, uh, that's why, uh, we could use get get, uh, greater conversion rate as well.

How do you manage the success of meta advertising campaign and what it means? So meta, uh, advertisement campaign, uh, measurement, uh, include the kind of campaign you are running. If you are running a sales campaign, so it will depend, uh, how much purchase how many purchase you get, uh, from particular campaign, uh, running for particular time of period and these kind of things. If you are running a lead campaign, so how many leads, uh, you have generated, uh, through that particular campaign. If you are running branding and awareness campaign, so how many people you have reached. These kind of things. Uh, so there is a different kind of measurement, uh, to measure, uh, any campaign on meta if I talk about, uh, sales campaign. So it will depend on what kind of targeted audience and location and, uh, behavioral targeting you are using. Are you targeting those people who, uh, related to your product or interested to buy your product? So these kind of things, uh, matter on Instagram. Uh, in Instagram, interest to behavior and profession. These kind of things, uh, you could target, and you can also, uh, use, uh, remarketing as well, uh, through targeting similar audience and other kind of things. Uh, these kind of things could help you to understand, uh, better and also use, uh, catchy and, uh, well written ad copy, uh, graphic, uh, which create attention to customer or grab attention, uh, through customer that there is something different kind of product or services they are providing. You can also, uh, use, uh, some graphic of, uh, your previous result kind of things like your reviews, and you can also use, uh, video ads as well, relays, uh, different different, uh, platform on Meta where you can target your particular audience, and you can check which platform is working better for you. And you can uh, boost that platform, uh, give more budget to that particular, uh, platform likely, uh, targeting this area or Instagram or meta, uh, Facebook or, uh, Messenger app? Uh, which one is giving you a better, uh, conversion or website visit or whatever your campaign goal has goals are. So it depend on that. Uh, if you are getting uh, better result, then you can improve, uh, increase your budget as well. Uh, if you are not getting so you have to check your audience and, uh, the targeted audience you have target, your behavior of your audience, uh, interested or your professional audience. These kind of things will help to optimize your campaign better and get better result.

Uh, how would you handle the technical aspect of creating Shopify with 3rd party ERP system? Showing a smooth order. So there are 2 kind of, uh, system 2 kind of things in Shopify. 1st is you can use ERP system plug in, uh, which provide data by, uh, ERP system we we are using or, uh, plug in in Shopify store. Uh, you can find there as well, and you can check, uh, you want to go with free plug in or paid plug in. Another one is, uh, the ERP software we are using. We could also, uh, coordinate with the team, uh, with the soft software team. Uh, which software product we are using, we could coordinate with them and, uh, get integrated our platform with Shopify so we could, uh, do it manually, uh, adding, uh, their Shopify app, uh, in our play on our Shopify website and integrate that them, uh, with this smooth, uh, providing API and other kind of things, uh, software through Shopify app and integrated integrate it smoothly. I have integrated, uh, previously as well, uh, couple of tools in my Shopify website I used to work with. So if I talk about, uh, the tool I have added, one was LiveChat, uh, which is chatbot. So I have, uh, uh, contacted with LineCheck team and coordinated with their, uh, one of the team member, and they provided all these, uh, details about the integration and other things. You if you find, uh, their app or plug in Shopify plug in or Shopify app, you could directly, uh, check all the instruction, uh, given by app, uh, Shopify app or plug in and implement that basis on the instruction given by particular platform or services. And you could also do it through manually, like, tools, uh, using tools like JPR and other, uh, integration tool that that into, uh, Public Connect and other integration tool, third party integration tool that connect directly to our, uh, ERP system if we are using other our own ERP system or, uh, these kind of things. So, yeah, these are the thing which could help us, uh, to integrate smoothly with our software third party ERP system and, uh, ensure a smooth process of all, uh, service and the ERP system as well.

What advanced feature of Google Analytics do we find in this report? And, uh, so, currently, they have removed, uh, GA 3 and Universal Analytics. So it's, uh, new one, GA 4 Google Analytics. So they are, uh, the most of time I use the engagement of, uh, engagement portion of the tool, uh, where I find, uh, monetization and other kind of tools and to, uh, check all the demographics. Uh, our uh, if I talk about engagement tool, uh, where you find, uh, what kind of engagement you are getting website visit or, um, buying someone buying your product or services or sign up form or, uh, whatever you guys go your goal is to generate, uh, revenue or services you are providing. So it depend on these kind of things. The most useful tool I am using is, uh, to there is a text section as well, uh, where you can find, uh, tools like, uh, your demographic and demographic. Uh, the people visiting your website, are they most male or female? And the location you are targeting, the behavior, like, how much time they are they are using on your platform, Uh, what is your, uh, average, uh, time spent of your, uh, customer on your website, uh, bounce rate? These kind of things. I use most of, uh, these of your tools, uh, to get deep type analysis of our product or services or website where we are, uh, getting, uh, some wrong if, uh, we are not getting enough traffic for conversion. So these kind of things help, uh, us to, uh, analyze all these, uh, data and give a better, uh, create a better strategy before, uh, depending on our previous data to target our relevant audience, which we provide overall, uh, which will boost our our conversion and our revenue as well. These are the thing I use most.

Discuss the integration of chatbot for customer engagement on digital platform and effectiveness. Uh, it totally depend on the platform we are using, uh, to create our website as our website is running out. So if we are using, uh, platform like WordPress or Shopify. So there are plenty of plug in which provide 3 Android tools as well. One of, uh, the plug in I knew is a new new there is name something new. New out, like, plug in. Uh, that tool provide, uh, all these plug in to your website, uh, WordPress, uh, website, and they use all these, uh, current latest all these, uh, AI platform, whether it's GPT model or cloud model or a Gemini model or meta AI model, these kind of things. So they integrate all these things so you can do that as well, and you can also create your own, uh, through chat GPT or other platform, or you can also use uh, there are plenty of chat GPT plug in which, uh, providing integration to your chatbot, or you can use 3rd party, uh, professional who has already had provided, uh, similar kind of services to other people other businesses as well. You can uh, also check their previous client reviews and other testimonials as well. And if I talk about, uh, high chatbot and different different kind of chatbot. Uh, so I'd always chatbot, uh, WhatsApp or other social media all in one meta. Uh, social media chatbot or other AI chatbot, I used, uh, LiveChat and GeoHaptic. And other one was, uh, there are plenty of tool, but we use 3 portal, uh, which provide, uh, this kind of thing, and they coordinate with our team and implement this integration with our customer and engage better and effectively with our customer. Yeah. These are these chatbot could help us to generate more conversion and revenue and overall, uh, grow our businesses.