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Nasreen C

An enthusiastic and self-taught blogger who has 4.5 years of experience in digital marketing fields such as content writing, SEO, social media marketing, e-mail marketing, affiliate marketing, etc. I'm currently working as b2b SEO CONTENT WRITER in start up company.
  • Role

    B2B Content Writer

  • Years of Experience

    6.3 years

Skillsets

  • Google Search Console
  • content editing
  • Content Optimization
  • Content qa
  • Content Writing
  • Conversion Copywriting
  • Copy Editing
  • Copywriting
  • CSS
  • Competitor Analysis
  • Grammarly
  • HTML
  • Keyword Research
  • Landing page copywriting
  • On-page SEO
  • Search intent
  • Seo writing
  • website content
  • Ad copywriting
  • Wordpress - 4 Years
  • SEO - 4 Years
  • SEO - 4 Years
  • SEMrush
  • Google Analytics
  • Proofreading
  • Ahrefs
  • Content Strategy
  • Wordpress - 4 Years
  • Audience Research
  • Blog Writing
  • Blogger
  • Brand Voice
  • ChatGPT
  • Claude
  • CMS platforms

Professional Summary

6.3Years
  • Jan, 2024 - Present2 yr 6 months

    B2B Content Writer

    Zeo Route Planner
  • Jan, 2023 - Jan, 20241 yr

    Saas SEO Content Writer

    Unifiedist
  • Jan, 2020 - Jan, 20233 yr

    Blogger

    The Indian Nest

Work History

6.3Years

B2B Content Writer

Zeo Route Planner
Jan, 2024 - Present2 yr 6 months
    Created high-quality, SEO-optimized blogs, landing pages, and website content targeting global audiences. Increased organic traffic by 48% through keyword-driven content and on-page optimization. Wrote conversion-focused landing page copy aligned with campaign goals and user intent. Developed short-form and long-form content including blogs, product pages, and marketing collateral. Edited and proofread content to ensure accuracy, clarity, tone consistency, and grammatical precision. Conducted competitor research and content gap analysis to generate new content ideas. Collaborated with SEO, design, and marketing teams to align content with branding and campaign strategy.

Saas SEO Content Writer

Unifiedist
Jan, 2023 - Jan, 20241 yr
    Owned end-to-end SEO content strategy for B2B SaaS and digital services clients, focusing on organic traffic, lead generation, and conversions. Conducted in-depth keyword research, search intent mapping, and SERP analysis to identify high-impact content opportunities. Created and optimized SEO-driven blogs, landing pages, and website copy aligned with user intent and business goals. Developed conversion-focused content including service pages, product pages, and campaign assets. Planned and managed editorial calendars, ensuring consistent publishing and alignment with marketing objectives. Performed content audits and optimization to improve rankings, CTR, and engagement metrics. Executed on-page SEO strategies including meta tags, header structure, internal linking, and keyword placement. Collaborated with SEO specialists, designers, and developers to ensure content aligned with technical SEO and UX best practices.

Blogger

The Indian Nest
Jan, 2020 - Jan, 20233 yr
    Produced SEO-driven blogs, landing pages, and service content for SaaS audiences. Conducted keyword research and search intent analysis to create traffic-generating content. Wrote conversion-focused copy for lead magnets, CTAs, and nurture campaigns. Optimized legacy content to improve rankings and inbound lead generation. Worked with stakeholders to align messaging with market needs and customer pain points.

Achievements

  • Achieved steady organic traffic from search engine and social media.

Major Projects

1Projects

THE INDIAN NEST BLOGGER

Education

  • B-Tech

    MES Engineering College

Certifications

  • Google Digital Garage

AI-interview Questions & Answers

Hi. Myself, I'm Nesrin. I completed my beta in electronics and electrical engineering in 2013. Then soon after that, I got a job, but I couldn't join it. In 2017, I started a part-time job as a blogger. Then in 2000 to 2020, I started my own blogging business. Like, I'm running my own website. Along with that, I'm doing a full-time job at a start-up as a B2B SaaS content writer. So, it's been almost a year. I'm working in that company. So, near to 9 months, I guess. I have both knowledge in B2B as well as B2C. So, that's a brief introduction about myself.

Yeah, sure. I can incorporate metaverse and meta tags into the content without compromising readability. That's very important because we have to go for both keywords as well as meta tags. Because for SEO, people search for content. The only thing we can go for is these keywords and meta tags. Without that, if we have good readability, no one can read. So, for a SEO-based content, I will go for keywords, meta tags along with readability. Yeah, then how do you incorporate keywords? First, we have to search for research keywords in SEO tools such as or we can use Google Search Console. Similarly, we can search for keywords and go for keyword density. And we have to select which keywords can rank more than the others? We have to compare according to difficulty. Then we have to sell it for our content. Likewise, we can deeply search into the keywords. As well as, simply we can go to Google and search for

We must ship content that addresses clients' needs and validates headlines. To ensure this content, according to the client's requirements, we have to go through all the things they give. For example, some clients may require content for link building purposes. Others may focus on SEO, such as keywords and searchability. According to the document they provide, we have to make sure the content is clearly done under their requirements. Firstly, I usually go through what all they need. After a thorough study, I will go for a content draft. Then I write the whole content. That's the main step I usually do for a writing for a client according to their requirements.

Hello, Research methods would you use, what videos would you try to ensure the success so firstly, for this, for finding the target audience, Firstly, we have to go for a new demographic. We have to study what's wrong with the old one. And what are the plans we have down in our previous campaign? So for making a new content marketing plan, We should have a proper ups and downs of the last content marketing campaign For targeting our new demographics, for example, sometimes the product will be we will be targeting we will not be targeting the same demographic as we are in that last campaign. But, this in this new campaign, we have to go for specifically if we are selecting women, The target audience is women. Then, again, for this, we have to specifically we are deeply we have to go inside it. In the woman, we have to go for specific ages, like 20 to 25. I don't need to defer out 25 to 30 in that specific age. That means we have to niche down their demographics for the new marketing campaign. So describe how you would create a very penetrating message with your clients' minds. What research methods would you use and to what? It is, mainly, the metrics we can go for is Google Analytics. We can easily find out what the target audiences are responding to their last marketing campaign. So, one of the things we can analyze is Google Analytics. So we can easily get the idea how our content marketing campaign is going on previously. And according to that, we can add up for our new content marketing for our new content market plan. So this is a simple method we can try out for making a content plan. As well as, along with that, we can do trending as well as the upcoming SEO plans. I mean, SEO search engine optimization, because it's a very important thing to target the audience who are searching in the search engine. So we have to be updated with the search engine optimization. Whatever plan we are doing, we have to do along with that, as well as, Google Analytics is the main thing. Otherwise, we can be able to analyze our metrics of our previous campaign as well as the new campaign.

My content is, it's mainly ensured upon SEO. That is, I believe that diverse audiences and diverse audiences are seen by the search engine. So to make sure that, my content should have keywords as well as focus keywords. Then, meta tags, titles, and better descriptions. All these come under that, as well as the content should be high-quality content. High-quality content means the content should be deeply explained, with each and every point, along with images like Infographics. If the video is recorded, the video should be there. That is the high-quality content. So, I make sure that my content is high-quality, along with all the files and media. Then, for link building, I also make sure that link building is also very important. To make sure the content is seen by many, I mean, many people.

I use SEO tools like HRF and Uber Suggests. Then I use these tools as the main tools for content creation. As well as to analyze the content, I use Google Analytics to see whether it's coming or ranking on the search engine result page. For determining the SERP, I also use Google Analytics. Then only we can know about my content. If it is good, it will get attraction, and it will be seen in the personal page. Right? So then I use Google Search Console. I also use Google Search Console to determine how the content is going on, whether the page is indexing and all. I use these kinds of tools. Then yeah.

Balancing SEO and user engagement should be naturally spoken. Like, the interaction with the audience should be naturally coming from us. We don't have to build up an artificial tone. That means, stuffing keyword stuffing. All these kinds of things will hurt SEO. So, without hurting SEO, we should get that balance. That means the message should be clear to the audience along with the SEO. I believe that kind of explanation is a skill, a creative skill that a content writer has. So, it's not about writing, but it's writing. It's writing a message along with SEO to come out in search engine results pages. For that, I make sure I'm not stuffing keywords. Along with the images, all tags and all text should be included. The image should be optimized. If a video is there, the video should be optimized. I balance all my content.

So this is how I determine the region. Like, for this, I have to go for how they are, previous containers, existing containers look like. So I go through their content, and I research how they are doing, how their content looks like. And according to their tone of writing, I will go for the con I will write for the content for Australia, USA, UK, etc. So the main thing, whoever our client is, we have to make sure their tone, their language, and their way of writing. If we get that tone right, it's very easy to approach these kinds of projects.

To construct a content marketing funnel, the main thing is niching down the content and getting to know which type of content is nurturing leads and conversions. So if a particular content is getting more traction, we can go for similar content. Not the same content, but similar content by making that content high-quality content. If we suppose, for example, if I have written a blog post and that particular blog post gets traction, then I can write the same blog, but not this exact same, but likely the same blog post. Similar blog post with high-quality content. I mean, making that blog post higher and higher in quality. So by doing this, we can create a good content marketing funnel to nurture leads. We have to make sure about the behavior of our leads and how the conversion is going on. So, if we get that point, it's very easy to get leads. Simply, we can say that making similar, high-quality content is key to constructing a content marketing funnel.

Clients would like to improve its engagement rates and SEO performance. How would you audit the current content, prioritize improvements, and measure the impact of changes made in load? Considering keyword enhancements content updates tie in with current industry trends. To audit the current content and prioritize improvements, we first need to study what's going on in that content, particularly in those blog posts. We need to understand why the client's blog post is not getting enough traction or engagement, or not getting good SEO. To do this, we have to identify the problem in each case. We can go to Google Analytics to get a clear idea about the client's blog. If there are technical problems, we can go to Search Console and get an idea of what's wrong with that blog. If it's about analytics or engagement, we can go to Google Analytics and check what the problem is. Primarily, Google Search Console, Google Analytics, and Google Search Console can help us get an idea about the client's blog, including keyword enhancements and content updates. After getting the correct idea of what's going on, we can make the necessary changes to make the blog post as good as possible according to the client's needs and current industry trends.

Implementing user-generated content is growing in popularity. I've incorporated this into previous campaigns by providing high-quality content that engages the audience. Mainly, this kind of content is gaining popularity due to the interaction of the audience. To get that interaction and engagement, the content should be high quality. As high-quality content, it should be detailed content that provides the whole thing in a particular blog post. For example, if someone reads a blog post on how to make pasta, the post should include the entire process, from start to finish, without leaving any questions unanswered. The same goes for any other topic, such as SaaS or other subjects. We have to make sure that the audience gets the whole thing in a single blog post, which is the definition of high-quality content. This type of content is getting more user-generated due to the fact that users get exactly what they want. In a single blog post, they will get the answers to their questions. Due to this kind of blog post is getting popularity. I'm incorporating high-quality content in my previous campaigns, which is the way I do things.

content localization. sorry. I'm not getting it. How you experience with content localization? Content localization. How do you approach it? How do you experience I'm not I'm not, getting this question. Sorry about this.