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Neha Shankar Shelar

A content marketing expert with more than years of working experience in developing compelling content that easily sells across multiple media platforms. My day-to-day may include managing social media accounts, creating blog posts, SEO Optimization, Partnerships, and analyzing data to continuously improve campaigns, that increase engagement, drive traffic, and generate leads. Adaptable to creating different types of content such as infographics, videos, posts and articles. With my creativity and analytical skills, I help company stand out in crowded digital marketplace.
  • Role

    Content Marketing Manager

  • Years of Experience

    9.2 years

Skillsets

  • internal linking
  • Traffic growth
  • SOcial Media
  • SEO audits
  • SEO
  • SEMrush
  • Reporting
  • On-page SEO
  • off-page SEO
  • Multi-channel Campaigns
  • Llm optimization
  • Link Building
  • lead nurturing
  • Brand Awareness
  • Google Search Console
  • GA4
  • GA
  • Demand Generation
  • Conversion optimization
  • Content Marketing
  • Competitive Analysis
  • Ahrefs
  • Aeo
  • Technical SEO
  • Keyword Research
  • Content Strategy

Professional Summary

9.2Years
  • Nov, 2023 - Present2 yr 5 months

    Content & SEO Manager

    Kapture CX
  • Jan, 2021 - Jun, 20232 yr 5 months

    Content Marketing Manager

    Data Aegis
  • Jul, 2016 - Dec, 20204 yr 5 months

    Content Marketer

    Purplerain Technologies

Applications & Tools Known

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    HubSpot

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    WordPress

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    Google Docs

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    Trello

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    Google Analytics

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    Canva

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    Visme

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    Basecamp

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    Asana

Work History

9.2Years

Content & SEO Manager

Kapture CX
Nov, 2023 - Present2 yr 5 months
    End-to-end SEO across India & US markets: on-page, technical, content, off-page, AEO/GEO, audits. Scaled organic traffic +56.2%, peaking at 11K monthly sessions, sustaining 710K. Increased non-branded impressions +122% (361K 802K) & clicks +125% YoY. Improved first-page keyword rankings +159% (37 96); ranked 100+ non-branded keywords (India), 20+ (US). Published 120 SEO blogs, including 56 topical authority pieces; optimized existing content. Acquired 200+ backlinks, raised DR +8 points, referral traffic +239%. Rewrote & optimized content for AEO/LLM; executed initiatives on Reddit, Medium, Quora (20+ keywords in AI Overviews). Conducted SEO audits & implemented technical fixes; reported performance via GA/GA4, GSC, Ahrefs.

Content Marketing Manager

Data Aegis
Jan, 2021 - Jun, 20232 yr 5 months
    Doubled media mentions & boosted domain ranking, traffic, impressions +20%. Improved organic growth via on-page SEO, content strategy, co-marketing initiatives. Grew social media audience +30%; increased organic leads +20% via demand generation & email marketing.

Content Marketer

Purplerain Technologies
Jul, 2016 - Dec, 20204 yr 5 months
    Led content strategy: researched, finalized, optimized website content; managed end-to-end content flow. Executed multi-channel campaigns using CRM & marketing automation; drove acquisition & engagement. Managed social media & creative coordination; implemented SEO best practices & Agile workflows.

Achievements

  • Increased Brand mentions by 100%
  • Increased Organic Search Traffic by 20%
  • 25% increase in Lead Generation
  • 15% increase in search engine rankings
  • 30% growth of Social Media customer base

Education

  • BBA

    RJS Institute of Management Studies (2016)

  • Pre-University, Commerce

    Sacred Heart University (2013)

Certifications

  • Content strategy and seo for lead generation course cxl institute

  • Email marketing by hubspot

  • Inbound certification by hubspot

  • Project management for marketers course from cxl institute

  • Inbound sales certified by hubspot

  • Inbound marketing certified by hubspot

  • Sales enablement certified by hubspot

  • Marketing automation: strategy & implementation - udemy

  • Marketing automation masterclass 2020 - b2b, blogging & b2c - udemy