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Nikhil Kashyap

Growth marketer with 6+ years of experience in eCommerce, lead generation, and marketing

automation. Skilled in managing large-scale cold outreach campaigns, optimizing email

deliverability, and implementing no-code systems to drive acquisition, engagement, and

retention

  • Role

    Lead Generation Manager / GTM Engineer

  • Years of Experience

    6 years

Skillsets

  • Lead Generation
  • Python
  • SEO
  • Google Ads
  • Deliverability
  • Email Marketing
  • Marketing Automation
  • No-code
  • Spfdkimdmarc

Professional Summary

6Years
  • May, 2023 - Present2 yr 11 months

    Lead Generation Manager / GTM Engineer

    Coinbound
  • Jan, 2022 - Apr, 20231 yr 3 months

    Email Marketing Specialist / Technical Assistant

    SSC Digital
  • Jul, 2021 - Mar, 2022 8 months

    Lead Generation Specialist

    StoryXpress
  • Feb, 2019 - Dec, 20201 yr 10 months

    Co-Founder

    Nomadsupergears
  • Jan, 2020 - Jun, 20211 yr 5 months

    Lead Generation Specialist

    SurgeStreet

Work History

6Years

Lead Generation Manager / GTM Engineer

Coinbound
May, 2023 - Present2 yr 11 months
    Managed campaigns for 10+ clients with 50-60% open rates and 1.52% reply rates. Generated 300+ MQLs in 3 months for NFTLately and CryptoDaily. Helped secure meetings with Amazon, Dior, Salesforce, and Meta via cold outreach. Maintained email deliverability across 100+ sending accounts (10,000+ emails/day). Set up and optimized SPF, DKIM, DMARC configurations for all clients.

Email Marketing Specialist / Technical Assistant

SSC Digital
Jan, 2022 - Apr, 20231 yr 3 months
    Managed 40+ clients email deliverability with consistent 20% improvement in open rates. Oversaw campaign operations for >100 email accounts, ensuring strong deliverability. Implemented deliverability audits and content optimizations for improved performance.

Lead Generation Specialist

StoryXpress
Jul, 2021 - Mar, 2022 8 months
    Led team handling 5,000+ monthly emails with 70%+ open rates, generating $100K+ in pipeline within 4 months. Improved newsletter deliverability and campaign tracking accuracy. Managed Sendinblue account and automation workflows.

Lead Generation Specialist

SurgeStreet
Jan, 2020 - Jun, 20211 yr 5 months
    Ran multiple outreach campaigns improving client acquisition efficiency and deliverability.

Co-Founder

Nomadsupergears
Feb, 2019 - Dec, 20201 yr 10 months
    Built eCommerce brand to $50K/month revenue, 3x ROAS on Meta Ads, 15%+ cart recovery rate.

Education

  • Bachelor's Degree

    Commerce University of Delhi

Certifications

  • Python for Everybody Specialization