Pankaj Parmar

Collaborated within a cross-functional team, contributing to key design decisions and driving discussions that shaped product direction and user experience. Designed, developed, tested and maintained quality code and documentation. Created interactive WebAR experiences, enabling users to engage with seamless AR filters directly in the browser. Developed and deployed WebAR experiences using 8th Wall, enabling cross-platform AR interactions directly in the browser without app installation. Collaborated with illustrators and engineers to implement new developments and solve creative problems. Collaborated with 3D artists and designers to deliver brand activations for FMCG and retail clients, improving campaign ROI by 25%. Handled client communication and project management from scratch to finish.

Led development of 50+ AR filters and marketing campaigns across Instagram, Facebook, Snapchat, and WebAR, generating 1M+ impressions and boosting brand engagement by 30%. Integrated videos, 3D models, and interactive elements in WebAR to enhance user engagement and storytelling. Developed and deployed AR applications for Android and iOS, delivering immersive cross-platform experiences with optimized performance and seamless device compatibility. Developed prototypes and conducted research to recommend new ideas and technologies. Design, prototype, and develop hyper-casual game mechanics with a focus on simplicity, replayability, and addictive gameplay loops.

Developed and published RainbowMe Kids on Apple App Store and Google Play Store, integrating interactive storytelling and gamified learning experiences for children. Optimized performance by implementing Unity Asset Bundles to dynamically load 3D models from the server, significantly reducing app size and enabling seamless content updates. Designed and developed AR filters for multiple brands, enhancing user engagement and creating interactive, memorable experiences. Developed cross-platform AR applications for Android and iOS using Vuforia and AR Foundation, delivering interactive and immersive user experiences. Researched new ideas and technologies for prototypes.

Integrated game system plugins and third-party tools to enhance functionality. Conducted research on new techniques and frameworks to improve game development processes. Managed server integration for multiplayer game features. Implemented core game logic, mechanics, and interactive systems to deliver engaging gameplay experiences.

Handled scripting, animation, UI design, and user session management. Developed project schedules and defined key milestones. Animated characters and in-game objects for enhanced visual appeal. Integrated plugins and managed client communication for project alignment.

Implemented game functionality based on design. Maintained efficient and reliable code. Produced prototypes of gameplay ideas and features.