Panth Mehta

I am into digital marketing and social media for almost, like, 11 years, And I have worked for Australia, US, and UK country for their social media paid campaign, social media strategy, content creation, paid campaign for LinkedIn, as well as the other meta platform, for example, Instagram. I have used all the kind of campaign objectives. For example, lead generation lead generation for b to b, lead generation for b to c, as well as ecommerce store optimization, ecommerce orders, campaign, brand awareness. I'm also aware of the b to b sale, b to b sales channel CRM and softwares and tools. For example, HubSpot CRM, Salesforce integration, Zapier Automation, as well as the Mailchimp email marketing. And we'll work well with almost, like, social media paid campaigns for almost, like, 6, 7 years that I'm running with the track record of, 60%, 70% of generating quality lead generation for the clients of b to b in any general. For example, I have done the campaign on local manufacturers as well as the education, CRM and other tools for the, schools and education side sector companies. I have run the campaigns for, b to b companies, CRMs, as well as other tools, other services, for example, accounting, bookkeeping, and, any service, like, you consider for the b to b sector that we can use. For example, I have recently done a campaign for the casting management software for the US based company.

I can use and I have used the tools. For example, Hootsuite and, other, for example, Publer and buffer tools that gives me a dashboard kind of a thing across all the social channels. But I can monitor the comments, messages, even the leads as well that comes, on a single platform rather than going on another tools and check 1 by 1. So, yeah, it is very easier for me to create a dashboard, and I can answer and manage them on a real time basis. I've also, integrated chatbots using AI softwares as well as the all single, all in one CRM softwares where you can just create an workflow, automation, questions and answers even in meta, like Facebook and Instagram that you can let. For example, ManyChat that I have also used for some of the clients where you can use the, pre created sequences where customer or user is asking, on the comments or any anywhere in the messaging channels, and the manager will give them answer automatically. So, yeah, it's it's it's been easier where I use the single channel dashboard where I can see all the questions, answers, even the engagement, ratings, or even what the customer or user is asking. And I have in order to research them, I have used BuzzSumo, like, to find out the trending articles to handle what is trending going on, trending on Twitter, Instagram, or even on Internet. That helps me to create the content as well as help me to answer what actual the user is, asking for that.

it depends on the tracking system that we use. Sometimes I use universal tracking parameter like UTM for the Google Analytics and the Google Lucas Studio, that can help me create a funnel send the buyers customers' buyers journey, like, how many orders we are getting, how many lead generation we are getting. And my method of, doing that ROI thing is depends on how much we are spending and how much the lead generation, cost per lead generation is coming, and then I prepare the report for the KPI as well. And even I also discussed with the client what actual cost per, purchase or cost per lead, he is getting because of the product cost is different, the marketing cost is different. So it helped me to create a report. I am also using the agent agency 360. That is a live real time dashboard that gives me data every day, like the all the data, for example, for the SEO channels, for the, Google Ads channels, for the social media channels, it comes on the single screen that I can even create the report from. So I it's not a single step process for the ROI generation. Like, direct sales and revenue generation is simple, that we can tell you it from the, reports that we get it from the meta and other channels. But, agency 3 360 gives me a whole idea of the whole buyer journey, like, first touch point. And the second touch point, if I can consider for example, if somebody is within Google Ads or on Facebook Ads, and then they are visiting on a Google, like, while searching it on a website, and then they come on our, platform, like, for the b to b lead generation. So it definitely considers 2, 3 channels, in the buyer's journey that it is that we have to decide the number, which will channel we will consider for the ROI. It's completely different on the work budget we are spending, like, spending on that part. And then in the, monthly basis or 15 days or weekly basis, we need to just consider and find out the report and which get parameters with KPI is working or not. Even for the cost per clicks, if you consider the landing page or traffic campaign, even the impressions reach or if you are generating any brand campaign, we can consider the brand. We call a brand lift that we have a parameter in the Facebook and other, in the Google Ads as well as the Google Analytics as well. And I'm well versed with that Google g f 4 version which just came, like, over the last year. So, yeah, it completely depends on the data what we get, and then we need to just summarize the KPI thing in a single sheet. And we need to find out what actual KPI that we want to make the decision for that ROI.

Our competitive analysis in the social media depends on the various factors. I do a research, manually on Google while going on studying the what the competitors are doing first. Like, I check their social channels. Like, for example, Meta. Meta has a Facebook ad library that where somewhere we can find out that what kind of ad is the competitors are running. And even using the help of hashtags on Twitter and Instagram that I can find out then which kind of content is already published by the same, niche of the companies in that space. Third thing is I use some of the tools like Power Expy and some other tools available in the market that gives me a competitor's, data. How they are actually performing on the level of that paid advertisement. As I said in that last question, the BuzzSumo is also helping even the Google Trends is there. I keep track record of them or across all the channels. Like, I follow them on social media by using my account. For example, LinkedIn, Instagram, and, social, like Facebook, TikTok, Twitter. So that helps me, day by day daily basis. Even I just, switch on that notification that whenever they get they publish any content, we just get the notification what kind of content they are posting, what kind of, comments they are doing. So, yeah, definitely using it, using the tools. It can, it can make me make my life easier, but, manual research is more important because it is all about the analysis of that brand, like, what they are doing actually in the space, what kind of content, what are what kind of content room they are creating, what their schedule actually, how many post they are doing it every week or every month, what kind of content. Like, it's it completely based on the process oriented thing that I do. Like, whenever the project comes, I prepare the content calendar, social media calendar based on the competitor research of what how many post they are doing and how many we need to do that. So, there are many tools as well. And even though, meta analysis, for example, Instagram Insights gives us the data at what at what time our, users are most active so that we can find out the actual time to post in the LinkedIn and, LinkedIn analytics. Facebook insight is already there. So, yeah, I do it manually first and then use the tools and combine the whole other research that report and strategy so that I can prepare, to pitch the client and I can even prepare the strategy that what kind of content we will do. And it's it's like a continuous process. We need to optimize it every week, every month, like, what is working, what is not. it is not necessary that what works for the that competitor will really work for us as well. So it's completely depends on, try and, check, try and check, and then see what is actually working, what is not. That needs to be done by, tracking every day. Like, they are tracking the KPIs and parameters every day so that we know which platform, which type of content work, and, what is the impression or what is the engagement that can really help into that.

Oh, Instagram is actually, I think, a visual platform more, related to that, young younger generation of audience as well as the platform based on a video and, pictures based. So I will definitely prepare the content which is, really touching to that younger generation as well as the, older generation, but in the form of video, release content and image content that I will create it for almost, like, 30% of out of the whole content calendar. And even, Instagram as an SEO as well. So in the in the last year on year, people are using it, contented in a bracket form, other than putting it the hashtag. Like, for example, in a bracket, if you are doing the content on a food items, you just need to, mention it in the con bracket. Like, for example, sauce you are using, for that, we, like, Chipotle sauce you are using. Like, you just need to type that name, Chipotle sauce, Indian food, or whatever you need to consider. And that's how I prepare the strategy for the Instagram because it's a completely visual platform. And LinkedIn is a completely based on a career oriented people rather. But these days, it is also, becoming more, like, tender like platform as well. Like, people have started creating content which is more engaging, which is which is about life, which is about motivation, which is about wisdom as well. So there are 2 types of content that we could do. 1 is the article type content. 2nd is the document type content. Like, we just need to create the PDF of visual type, visual content, and we suggest need to paste it there in the LinkedIn. So that it will work for our sales posting. Like, video, we can do that, like, 15 seconds, 16 seconds or 1 minute video, but we just need to create with the hook of that, copywriting part where people need to stop them and need to see that video, you know, as well. But that generation is completely, different, than Instagram. So Instagram, is now becoming the whole video platform where we just need to use the trending, music so that it can reach to the larger, audience as well. We just need to identify, create a bias person while creating the whole profile as a reason to follow the people who are actually into our niche rather than just following the bigger accounts in across any of the general running of the niche. We just need to focus on that so that if Instagram is more Instagram knows that what kind of, account we are, what kind of talking we are. So that it will show our content to the relevant people. While in LinkedIn's algorithm depends completely on the engagement part, we're just need to engage with the people in the network so that they can get the notification whenever we are creating the content so that they can come back to our profile, our company page, and then see what kind of content we are doing. So articles works very well on LinkedIn. Like, static pictures are working, but we need to tag them, like, tag people, like, 30, 30 people on that so that they can get a notification and then they share the content. So yeah. It also listicles, we can do that for the b to b and b to c brands. Like, listicle is my I mean, like, 10 influencers or 10 best entrepreneurs that you need to follow in your own niche, and you just need tag all the entrepreneurs in that part. So it becomes a network kind of a thing. But, again, the age difference will be there, like, 45 to 45, 55 age of people are around LinkedIn. Other Instagram is always something about, like, teen teenagers as well. I won't consider to do that on a b to b to b part for Instagram, but, generally, last year, we, b to b companies, I also started doing it so that we can also do that for the Instagram team, like, but only on a video, parameters rather than posting the, like, stating their message. We need to show them the behind the scenes thing, which is more lively, which is more human rather than just creating the graphics on that part.

I did it one campaign for the magazine in Australia, like, which was, you know, magazine. So we did we prepared the strategy, like, for 5 months, and it was not working. Like, it was steadily working. Like, it was not giving the result, but we wanted to do that. And then I had to adjust the whole, thing by, studying the whole, competitor's analysis, like, what other brand were doing. I changed the complete strategy. Like, I, went from that complete b to b strategy to a b to c thing. Like, it was, actually out of the box idea. Well, I tried doing it. The same thing what actually, we do it on a b to c part. We created the content, like, on that, daily basis. It was dependent on engagement, kind of a thing. Like, we used to create quizzes. We used to create questions and answers and asking customers or asking our own, publishers as well as the members to answer it on any LinkedIn so that we give them a gift or, like, single one month of membership free. So that was actually not generally not b to b companies are using, but b to c are, into that, like, selling the, give away kind of a contract. We did that in the membership area, and we started posting the content, like, motivated content, the self wisdom content for the businesses and the in the form of Meets. It was pretty successful, but it took time of, like, almost 6 months because since it's on new strategy, we were trying new con form of content. Initially, you, we were not getting any result. Like, you were only getting, like, 10, 15 percentage of, the improvement. And then gradually, we started getting the results. And in the end, we were we have been achieving almost, like, 30, 40 followers a day even from the single post. Because people have generally started showing that this brand is, doing something, out of the docs. Like, the b to b generator, never post, funny videos, like, on the basis. They don't take risk because of the, brand tone they have already maintained for almost, like, 20 years, like, in case of my business, my client that I was handling. And, on the way on the basis of that data, I took a risk, like, on the there are 21st of anniversary. We started doing that part. And yeah. It was a challenging part, but it was, excitement was there because we're trying new, and we got something new out of it. And we are just still following the same thing, but we have still like, it's it is a 50 50% of the strategy part. Like, we are we have changed that strategy, but we are also using that traditional thing, like tagging the, users, sending the testimonials, even the tagging the members as well whenever they are doing any good thing in that. Like, they're sharing, resharing, reposting the other company members' content as well. Other than doing the content by our ourselves, we are focusing more on UGC, like user generated content. Like, whatever the members, they are creating the content. We are just sharing it on our company page. Like, this is really help helping us because that part, is completely based on network, like, a peer to peer network for what we I can what we consider. I would say we are in the era of, like, b to p, like, people to people business rather than I consider it as a b to b and b to c. Whenever I prefer the strategy, I focus on people first rather than any category of the business would really help in the end. Like, if you if you know the way of what other human is thinking, it is really helpful for me to create the content and strategy part.

Social media to, product page, I use the UTM, like universal tracking parameters in a Facebook and other part. Like, whenever I post any link, I create the UTM link as well other than just creating the row that row link for that. Even in for the organic post or the paid post so that it really helped me in finding out that, analytics that, I got the traffic from Facebook. I got the traffic from Mailchimp or any, email marketing channel. It really helped me to do that. And for the product page, I also consider custom conversion, like, conversion API that we adjust these days Meta is providing. So conversion API is really helping us to, actually find out the a whole activity from, website from website 20 social channels so that we can decide that this customer came on the website by using this campaign and by using this ad as well. And the third thing, I am using also Hotjar and, Microsoft Clarity to find out what actual the people is doing while, visiting from the social media to on a product page. Like, are they really getting converted into a sales? Are they really, clicking on that lead generation objective funnel that we have created? Or are they actually just, roaming and just, reading the content? It really help us to optimize the landing pages or the product page as well whenever we want. For traffic, yeah, I can, I track it from the Google Analytics as well, and I track from Meta's own dashboard. But, I completely focus more on the actual traffic which we get from the Google Analytics. That's what the real traffic is because landing page, traffic, sometimes meta has some ambiguity as well, like data discrepancy they provide because of the duplications. Because it is not that server side of thing. We have to set up that conversion API between the Facebook meta, and that, website. Be it a WordPress or Shopify, that doesn't matter anything in that. So, yeah, I can do that conversion API by myself by using the Google Tag Manager as well. So this is what I do for the traffic gen traffic tracking. And report that I do it daily as well as, like, it take only 2 minutes to just strike that part because I've created the Excel sheet for that, what kind of parameter I need to check. So it really give me an update on a like, what I already knew that how many, dollars I will spend last yesterday or how many, I'm spending right now and what is the actual comparison. So in the long run, in the long campaign, like, in the on the b two b or b two c, like, when I'm spending, like, $5,000, 10,000 dollars a month, even $1,000 a day, it really help us to identify that, the Monday is working or the Wednesday is working and the Friday is working. Like, week weeks weekdays are working or week weekends are working. So, yeah, this is like UTM is helping me right now. And sometimes I use the short link shorteners as well. And how many clicks I got it from the Instagram bio or from the Twitter bio as well. So it really helped me in doing that. I can integrate that part with the Google Analytics as well. So a UTM is right now helping me, analyze the traffic from the product page.

Of course. Yeah. So whenever a campaign, like, a client comes, so I prepare the presales strategy, like, question and answer that I need to ask to a client that what kind of business they are into, what kind of, USB they have, what areas they want to target. And then I create the ad copies, graphics accordingly. And in the in the beep in the meantime, I also prepare the pixel tracking as well. That is really helpful, even for, like, content views or even the lead generation button that we are using. We can just track everything, every activity of a user on a daily basis using that events manager that, somebody is coming organically from social media or a paid, or from the paid campaign. it comes like pixel is like a cookie policy thing. It can restore the whole behavior of the users every day, and then it use it helps me to repair that custom audience. Like, I need to remarket or retarget audience from that link then. So I prepare that whole strategy, part first. I get it I'll get I'll get approval from the client. I'll start the campaign. Like, I have an, a habit of doing it in the 2, 3, access creation process. For example, if any lead generation campaign is there, I prefer 2 or 3 access to start with. I prepare, one campaign on the basis of, like, completely open audience. I just, create a Advantage Plus campaign, which is an AI based campaign, using Meta. And then 2nd campaign, I start preparing the groups of interest so that I can test on which group of interest is working. Like, So that this 2, 3 ad set is, helping me to prepare the a b testing for that. I prepare 3 to 4 type of, ad types. For example, carousel campaigns, like carousel images, static images, release, video as well. So this four type of ads as well with that 3 or 4 type of ad sets. I prepare the campaign. I started with the generally, I start with the lower budget of file. Let's 3, 4 days I run it. And then if I find out any campaign, headset already is working, I start giving them more budget in that case. Every 3 days or 4 days, I generally, report the CPC, like, possible clicks and leads and listen if I got any. And I test out the forms on a website or a lead generation, inbuilt forms that we have on a Facebook so that we never miss any lead from that. So that's how I prepare the cab the normal campaigns. And then after 7 days, I tend to buy got some good pixel data. For example, any clicks or any ad hookups or any niche ad checkout thing. So I prepare the custom audience, from that dashboard, like, from the Facebook ads manager, and then we, start adding it into it. And this that's how that I, create the campaign for that. This is just a normal process. Like, it becomes lengthy sometimes. If the land is bigger, they want to spend more. So the more the budget, the more I can create the ad sets, I can create the campaign to test it out at what kind of orders, what like, what kind of product is working, what kind of landing page we're working. Sometimes, our clients have a requirement of creating the landing pages as well, so we'll be item that we help them choosing the landing page services, like the 3rd party services, so rather than help their own team or the our team creating the landing page, how it will look, what kind of content we have, what kind of forms we can use, how many form, we that we can use in that case. So complete, you know, the CRO as well rather than just doing the social media marketing. So this is how I prepare the whole campaign part normally. So if you need any more, suggestions, like, answers, we can discuss whenever we have our actual scenario of that.

Content plan that aligns with the product launch timeline ensuring the maximum visibility and date lead generation. So, yeah, it completely depend on the funnel that we create. For example, in production, like, we need to create a buzz Initially, we need to prepare what kind of, audience we will have. So we prepare the content, to introduce the product features, to introduce the how it will really help to the end users. And in the second part, we start with the informative content. Like, we can use a PDF, we can use the blogs, and we can use the case studies or, white papers for that. like, we can use the, carousel. We can use the reels as well in the form of information so that it reaches to the larger audience. It will help us in a more the way. Like, it will create a brand awareness as well as it will help us create an audience for our lead generation campaign. So that's how, this is what organic campaign I'm talking about. Like, 1st funnel will be creating a brand awareness campaign or traffic generation campaign. That both can be done. Like, starting that gen, in the number, we can do the engagement part as well. And we can create a message campaign. We can create a comment or, lead a comment or just a just a engagement campaign for that. The 3rd 3 cam 3 campaigns of series, we can do that. 2nd part will be, by analyzing that audience from the 1st campaign, we can create a custom audience. We can also we get the website conversion campaign in the second part. Like, let's say conversion lead generation campaign. It depends on the campaign objective we want we want to try. after 2 second generation of that part, like, top of the funnel and bottom of the funnel that we are right now into. So bottom of the funnel, we can, express the get the interest of that, user. If they are really interested, they will get converted into lead conversion form or the text conversion form. This campaign can be run for a longer, period of time. In the 3rd test, like, in the lead generation, like, the quality lead generation, what we consider, like, after the maximum visit we got from that 1st and second campaign. During that second campaign, we can generate a video generation campaign where we can analyze the audience based on the video views. For example, if somebody has shown the video of updating a 100 person, we can just segment them into another audience. There are, 4 types of audience segmented in there in the Facebook. For example, video person, 25% of video 5% of video views. That can help us, actually create, that, segmentation as well that how many people were actually interested in our product. So this video generation, video views campaign will actually help us, with the with identifying that hot, prospect that we have. Then we can remarket them, based on that lead generation campaign. Across all this campaign, we can use so many, call to action. For example, learn more if you want to do that. 2nd is the, sign up as well. I sign up for a free demo that we can do in that second campaign. Maybe get a free, 14 days of trial, 3 months of trial without using credit card. That kind of headline that we can use to or, re remarket and retarget those people actually build our videos. And in the 3rd case, we can also use the custom data if we have. Like, for example, we can create an Excel sheet of data, and then we can fix it to the Facebook ad manager and then we can use it in the Facebook campaign as well. Facebook, Instagram when I say Facebook, we can do the same thing both on the Instagram as well that it works on the LinkedIn as well as it has the same, strategy or same thing, but it's a matter of, like, content part and the message that we want to give it to them. It's a normal structure changes that we need to do, like, rather than just changing all scenario strategy.

Web how to use web traffic metrics to adjust the social media marketing tactics for better SEO outcomes. Like, I have a habit of, actually marketing market those blogs and the web website traffic content on the, basis of, like, boosting the boosting as a post on the Facebook and Instagram stories. So whenever somebody is posting the content on website, I generally do click for $5 or $10 for, like, more like 7 days. It's actually a good thing because it gives, cities it gives you a cost per click more. So that increases the website traffic there as well. So if we have a very low traffic on our organic part, SEO part, we can use the Facebook and social media part as well. So if we are not generating any social media, like, not generating any web traffic from SEO, we can use the social media bio links. Like, we can create real content and just, create a call to action that, the product, to learn more, the link is in the bio. That's how we can generate more topic than people and influence our doing these days. It has a huge potential to generate traffic from organic as well, and for sure, like, for the paid from the paid as well. Again, in the paid thing, we just need to spend more money in generating the traffic. website traffic metrics, for example, bouncing rate is pretty high, then we can we need to adjust our content type and the message thing on the landing page, as well as on the social media part, like, on the social landing page that we consider. For example, I consider social landing page as a static image or video what we create. We just need to create a hook. We need to create the content that actually resonates the real life scenarios of a customer, where they can relate to this part of what we are producing them so that they can click on it and they can visit on that part. Your social media marketing tactics for better SEO outcomes. Like, for better SEO outcome, it's like we need to regularly post the content on social media, like on LinkedIn and Facebook and Twitter by adding the keyword, as well. So when for example, if we are targeting Melbourne or we are, targeting Sydney, use this kind of location into the content as well. Hey, Melbourne people. We are coming with a new strategy. we are new product launch. We are coming with a new restaurant near you. How about we visit our website to know more? That's that's how like, we need to use it in our social media descriptions as well. Even, we need to use the hashtag based on that. For example, hashtag milestone as well, new restaurant launch, hashtag, Australia. So whatever we use for SEO, we use for, social media SEO as well that we can consider. And by doing that, actually, we are trying to get more traffic, more visibility on Google or on website. This indirectly helps, SEO because of that more the more the clicks on the website, the more the SEO of, SEO rankings will get improved.

I would say we need to prepare that demo. We need to ask influencer that will, create a walk through demo for that SaaS. It will not be a full demo, but it will be a small 15 second, 20 second of demo by just showing the parameters on the features of that SaaS product. It will actually help his own or, like, his or her own audience to find out that what actual the software is. And then we can give them, like, 10% off or 15% off or even a pre launch offer that only the exclusivity will be there for their, influencer part. For example, if he's using any landing page or he's using any you know, mark email marketing thing. We can, create a message. For example, hey, people. This is a new call tool this company is launching. It is only available for beta testing and invite only, thing for invite only membership for you. so that because I'm the I'm the I'm the member of that company, or maybe I'm I'm I'm just a technology to review and, just for you to share this kind of new tool. And, since you are my followers or since you have liked my page, I'm providing, like, 10% off if you will go from Mylink. Like, if you sign up from Mylink. So that's how this is just a simple campaign that we can do for influencer marketing. Even we can use the same demo content, what that influencer has created as an advertisement on social media by tagging him as a paid collaborator. So it will help his audience as well as our audience to reach more people because, ultimately, we are using his audience to target, promoting our own content. That's how we can read to larger your larger audience as well. And then by using his audience, we can submit more sign ups. We can generate more outcomes as well. And then by creating this funnel, we can recarget, remarket that content again and again. Again, this content is a I can consider it as a evergreen content because in the real format or in the YouTube video format, it will stay on our influencers, channel as well as our channel both. So whenever even after the 1 year, if some customer is checking that part, it will definitely visit our product page or our sign up page to, go that SaaS thing. Even we can give our influencer to, ask him to send an email newsletter to his own customer base because that's how b to b SaaS people can generate leads because that if we are targeting any niche based influencer, like, in the b to b space, and he has almost, like, 10,000 followers after, out of it, like, at least 10, 30% that get more conversion from that 10,000 people. We can just give them a discount or any 10% off, 30% off, how many coupon like, custom coupon code that we can use. We can do that. Even the forecast fees that people are using that we can ask for forecasters to, mention our SaaS portal in the b two p space, and that's how we can, generate more brand. We call it people who start searching, on Google or on Instagram, if that broadcaster is pretty famous, like, 1,000,000 followers he has. So that's how that can help us create a brand visibility more. We can get that part, by using their influence, outreach.