Parth Goyani

Elevating Shopify Experiences: My Proven Track Record

Mobile Optimization:

• Doubled Product Exposure: Transformed the mobile promotion grid to display two sections per line, allowing for greater product visibility and user engagement.
• Frictionless Shopping: Designed a clean and intuitive Abandoned Cart Email template to increase retrieval rates and boost conversions.
• Enhanced User Experience: Improved product page navigation by implementing variant image grouping and optimizing the review settings for better product discovery and informed purchase decisions.

Boosting Sales & Conversions:

• Wishlist Power: Implemented wishlists on individual product pages and collection pages, empowering users to save their favorites and streamline checkout.
• Unlocking Student Savings: Successfully integrated StudentBeans, offering exclusive discounts and promotions to a wider customer base.
• Referral Rewards: Implemented a referral program to incentivize customer loyalty and drive organic growth.
• Quad Pay at Your Fingertips: Streamlined the Quad Pay setup process, providing customers with a flexible and convenient payment option.

Strategic Optimizations:

• Free Shipping Made Easy: Introduced a free shipping reminder to encourage users to reach the minimum purchase threshold and maximize their savings.
• Personalized Recommendations: Enabled cross-selling of products in the sidebar, suggesting relevant items based on customer preferences and increasing basket value.
• Dynamic Visuals: Enhanced the product experience by implementing carousels on product cards within collections and on the homepage.
• Future-Proofing Your Store: Successfully migrated a legacy Shopify store to version 2.0, ensuring compatibility and future success.
• Convenience at Your Fingertips: Implemented a sticky "Add to Cart" button on the product page, streamlining the checkout process and boosting conversions.

My latest Shopify project involved designing and developing a comprehensive rewards page for Zhoppie, a thriving online store. This project required expertise in a variety of technologies, including Shopify, Liquid, HTML, Javascript, CSS, and custom coding.

The Rewards Page Design:

• Hero Banner: The page opens with a captivating hero banner that grabs user attention and communicates the value proposition of the Zhoppie rewards program.
• How it Works: A dedicated section provides a clear and concise explanation of the program's rules and benefits, ensuring smooth user onboarding.
• Tier System: The page visually showcases the different reward tiers and their associated perks, motivating users to climb the ladder and unlock greater rewards.
• Reward Steps: A step-by-step guide helps users understand how to earn and redeem rewards, promoting program engagement.
• Testimonials: Real customer testimonials build trust and credibility in the rewards program, encouraging participation.
• FAQ: A comprehensive FAQ section addresses common questions and concerns, providing users with the information they need.
• Embedded YouTube Video: An engaging video further explains the program's features and benefits, boosting user engagement and understanding.

Technical Implementation:

• Shopify: The rewards program is seamlessly integrated with Zhoppie's Shopify store, ensuring a smooth user experience and efficient data management.
• Liquid: Custom Liquid templates were developed to dynamically display user-specific information, such as current tier level and reward points balance.
• HTML, Javascript, CSS: These core web technologies were utilized to build the page's structure, interactive elements, and engaging visual design.
• Customization: Extensive customization was implemented to ensure the rewards page aligns perfectly with Zhoppie's branding and overall user experience.

Overall Impact:

This project has resulted in a user-friendly and visually appealing rewards page that incentivizes customer engagement and loyalty. By integrating seamlessly with the Shopify platform and utilizing various web technologies, the page provides a smooth and rewarding experience for Zhoppie customers

Adding Depth and Dimension to Client's Product Pages

My recent project for a client involved two key aspects:

1. Creating Color Swatches for Products:

• Developed a system for displaying color swatches on product pages, allowing users to easily visualize product variations.
• Utilized special color images for unique shades like Spruce, Plum, Vignetto, and Cocoa, providing accurate color representation for non-standard names.
• This resulted in improved user experience, clearer product understanding, and potentially higher conversion rates.

2. Adding and Setting Up the Instafeed App:

• Integrated the Instafeed app to showcase the client's Instagram feed directly on their website.
• This boosted social proof, customer engagement, and brand awareness, leading to increased sales potential.

By implementing these solutions, I helped the client enhance their website's visual appeal, user experience, and social media presence. This project demonstrates my ability to understand client needs, implement effective solutions, and deliver creative solutions for unique challenges.

My latest project for Simply Shop Sofas focused on enhancing the mobile shopping experience. I implemented two key solutions:

1. Collapsible Tabs for Product Pages:

• Developed a system for collapsing product page content on mobile screens, allowing users to access information seamlessly without excessive scrolling.
• This improved usability and navigation, potentially leading to increased engagement and conversions.

2. Main Variant Pricing on Collection Pages:

• Displayed the price of the first product variant directly on collection pages, providing users with instant pricing information without needing to visit individual product pages.
• This enhanced decision-making and streamlined the shopping process for mobile users.

These solutions demonstrate my ability to understand user needs and tailor digital experiences accordingly. By optimizing the mobile experience for Simply Shop Sofas, I helped them improve customer engagement and sales potential.