Parthasarathy G N

Digital Marketing Manager with 15.6 years of experience in managing Media and Brand based accounts. Engaged in Digital Marketing support services across Media companies, Agencies, Ad Exchange, Ad Networks, Demand Side Platform [DSP], Sell Side Platform [SSP] and DMP. Defining Media Strategy for Premium, Medium and Small brands and demand partners. Implementing marketing and operational best practices to develop and execute digital marketing across Social, Search, Email, Programmatic, Direct and other Display inline to Brand requirements. Derive data-driven performance optimization of budgets to achieve the defined campaign goals. Actively involved in Operational Cost optimization via offshoring. Playing pivotal role being a Transition Project Manager. Manage Programmatic, Direct and Social campaigns and mentoring team to ensure Media inventory is monetized optimally. Experimenting with pricing rules to achieve the projected network and campaign-based objectives. Monitoring and coordinating with Yield partners maximizing the inventory performance. Identify and collaborate with productive bidding solution providers based on Market and Performance to enable resourceful header bidding solution. Implying operational protocol and best practices. Co-ordinate with Sales & Business Development [BD], Client, Operations, Product Engineering, Talent Acquisition, HR, Finance and MIS. Reviewing project deliverables and sharing insights to external and internal stakeholders Resource capacity planning diligently done every quarter and ensure labor margins above the defined standards. Providing operational support to Talent Acquisition team in evaluating and resource on- boarding for new and existing operational teams. Provided Functional support for enabling automation of campaign setup via workflow management by defining product mapping and business rules to ensure campaigns are pushed from the workflow platforms into Ad servers eliminating non-value-added work.