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Piyush Bansal

I’m a growth marketer with experience building and scaling products from 0 to 1. I specialize in growth experiments, marketing automation, and user research to drive acquisition and engagement. At Testbook, I generated 5,000+ leads in just two days through a scholarship campaign and helped improve communication efficiency by 3× using automated push notifications, emails, SMS, and WhatsApp workflows.

With a background in marketing and hands-on experience in analytics, product experimentation, and content-led growth, I enjoy solving growth challenges at early-stage startups.

  • Role

    Growth Marketer

  • Years of Experience

    1 years

Skillsets

  • Balsamiq
  • Whimsical
  • WebEngage
  • Stripo
  • Storyly
  • ReDash
  • Python for data analytics
  • Mailmodo
  • Convertkit
  • Bubble
  • Figma
  • SQL
  • Miro
  • Canva
  • Tableau
  • Airtable
  • PowerBI
  • Zapier
  • Microsoft Excel

Professional Summary

1Years
  • Jan, 2023 - Mar, 2023 2 months

    Growth Marketer

    Testbook
  • Sep, 2020 - Dec, 2020 3 months

    Social Media Marketer

    Bloom mantra
  • Sep, 2019 - Dec, 2019 3 months

    Growth Marketer & Strategist

    Moodcafe

Work History

1Year

Growth Marketer

Testbook
Jan, 2023 - Mar, 2023 2 months
    Generated over 5000 leads in 2 days by building scholarship tests. Improved productivity and revenue through growth marketing automation. Conducted research studies for product feedback. Developed advertisements generating 50k+ views.

Social Media Marketer

Bloom mantra
Sep, 2020 - Dec, 2020 3 months
    Built mental health products and executed GTM strategy for awareness. Managed a team of 20+ volunteers to create marketing strategies. Initiated newsletter cross-promotions with 1000+ signups. Created messaging through creative copy, screenplay, and video editing.

Growth Marketer & Strategist

Moodcafe
Sep, 2019 - Dec, 2019 3 months
    Led team in a funded startup to onboard chat listeners. Collaborated with faculties, developed content for better product understanding, and organized campus events with 1000+ impressions. Improved app ratings through ASO strategies.

Achievements

  • Generated over 5000 leads in days by building product from to of scholarship test, resulting in High Intent Leads
  • Achieved 3x increase in efficiency of the communications team through growth marketing and automation initiatives of Push Notifications - App & Web, Emails, SMS, and WhatsApp,

Major Projects

2Projects

Bloom mantra Mental Health Care Organization

Moodcafe Mental Health

Education

  • Bachelor of Commerce, Marketing Management

    Maharaja Sayajirao University (2022)

Certifications

  • Mckinsey Product Academy, Interaction Design