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Piyush Bansal

I’m a growth marketer with experience building and scaling products from 0 to 1. I specialize in growth experiments, marketing automation, and user research to drive acquisition and engagement. At Testbook, I generated 5,000+ leads in just two days through a scholarship campaign and helped improve communication efficiency by 3× using automated push notifications, emails, SMS, and WhatsApp workflows.

With a background in marketing and hands-on experience in analytics, product experimentation, and content-led growth, I enjoy solving growth challenges at early-stage startups.

  • Role

    Growth Marketer

  • Years of Experience

    9.17 years

Skillsets

  • Balsamiq
  • Whimsical
  • WebEngage
  • Stripo
  • Storyly
  • ReDash
  • Python for data analytics
  • Mailmodo
  • Convertkit
  • Bubble
  • Figma
  • SQL
  • Miro
  • Canva
  • Tableau
  • Airtable
  • PowerBI
  • Zapier
  • Microsoft Excel

Professional Summary

9.17Years
  • Jun, 2025 - Present 10 months

    Founding Member (Product & Growth Manager)

    Grexa AI
  • Feb, 2025 - Apr, 2025 2 months

    Bereavement

  • Oct, 2024 - Jan, 2025 3 months

    Investment Associate and Partnerships

    HYCHAIN
  • Feb, 2024 - Feb, 20251 yr

    Founding Member (Product & Growth Manager)

    Stealth Startup

  • Host & Community Manager

    eChai Ventures

  • Events & Partnerships

    The Product Folks
  • Oct, 2023 - Jan, 2024 3 months

    Founding Member (APM)

    Stealth Startup
  • Jan, 2023 - Mar, 2023 2 months

    Growth Marketer

    Testbook
  • Jan, 2019 - Jan, 20223 yr

    Ltd Cadet

    NATIONAL CADET CORPS - India

Work History

9.17Years

Founding Member (Product & Growth Manager)

Grexa AI
Jun, 2025 - Present 10 months

Bereavement

Feb, 2025 - Apr, 2025 2 months

Investment Associate and Partnerships

HYCHAIN
Oct, 2024 - Jan, 2025 3 months

Events & Partnerships

The Product Folks

Host & Community Manager

eChai Ventures
    • Hosting community-driven startup meetups featuring VCs, Shark Tank India founders, and entrepreneurs -driving ecosystem growth through panel discussions, fireside chats, and networking formats.

Founding Member (Product & Growth Manager)

Stealth Startup
Feb, 2024 - Feb, 20251 yr

Founding Member (APM)

Stealth Startup
Oct, 2023 - Jan, 2024 3 months

Growth Marketer

Testbook
Jan, 2023 - Mar, 2023 2 months
    Generated over 5000 leads in 2 days by building scholarship tests. Improved productivity and revenue through growth marketing automation. Conducted research studies for product feedback. Developed advertisements generating 50k+ views.

Ltd Cadet

NATIONAL CADET CORPS - India
Jan, 2019 - Jan, 20223 yr
    • NCC Navy - Unity and Discipline!

Achievements

  • Generated over 5000 leads in days by building product from to of scholarship test, resulting in High Intent Leads
  • Achieved 3x increase in efficiency of the communications team through growth marketing and automation initiatives of Push Notifications - App & Web, Emails, SMS, and WhatsApp,

Major Projects

2Projects

Bloom mantra Mental Health Care Organization

Moodcafe Mental Health

Education

  • Bachelor of Commerce, Marketing Management

    Maharaja Sayajirao University (2022)

Certifications

  • Mckinsey Product Academy, Interaction Design