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Vetted Talent

Piyush Rajput

Vetted Talent

Experienced Digital

Marketer & Researcher with 13+ years of Experience Managing & Executing Successful Digital Marketing Results! Looking For Perfect Opportunity Which Utilize My Carrier & Growth of Company! I Love to Travel Regarding Business Campaigns, Meetings & Approvals! I Am Expertise in SMM, SEO, SEM, SMO, Google, IT Management, Team Management, CRM, Business Development Management & Digital Management, Digital Advertising, Research Etc! I would Like to Take Care all Digital Marketing & Related Stuffs As Chief Marketing Officer!

  • Role

    Head of Marketing

  • Years of Experience

    16.1 years

Skillsets

  • Salesforce
  • Hootsuite
  • Hubspot
  • IaaS
  • Looker Studio
  • Mailchimp
  • Marketing Analytics
  • Moz
  • Odoo
  • PaaS
  • Performance Marketing
  • Power BI
  • SaaS
  • Google Search
  • SEMrush
  • Shopify
  • Slack
  • Sprout Social
  • Tableau
  • Teamwork
  • Trello
  • WooCommerce
  • Wordpress
  • Zapier
  • Zoho CRM
  • Azure
  • ORM
  • SEM
  • SEO
  • SMM
  • SMO
  • CMS
  • Digital Marketing
  • Google Analytics
  • Adobe commerce
  • Ahrefs
  • AWS
  • CRM
  • BigCommerce
  • Brevo
  • buffer
  • Canva
  • Cloud Computing
  • CRO
  • Discord
  • E-Commerce
  • Google Ads
  • Google Cloud
  • Google keyword planner

Vetted For

6Skills
  • Roles & Skills
  • Results
  • Details
  • icon-skill_image
    Digital Marketing SpecialistAI Screening
  • 51%
    icon-arrow-down
  • Skills assessed :Communication, Data Studio, Google Search Console, Keyword Research, Google Analytics, SEO
  • Score: 46/90

Professional Summary

16.1Years
  • Mar, 2021 - Present5 yr 4 months

    Digital Marketing Specialist

    Bussr
  • Head Of Digital Marketing

    Justdial
  • Apr, 2016 - Mar, 20192 yr 11 months

    Digital Marketing Officer

    Nowfloats Technologies Private Limited
  • May, 2010 - Mar, 20132 yr 10 months

    IT & Digital Marketing Asst. Manager

    MRJ STEELS PRIVATE LIMITED
  • Apr, 2013 - Mar, 20162 yr 11 months

    IT & Digital Marketing Manager

Applications & Tools Known

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    Microsoft

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    LinkedIn

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    GitHub

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    Google Ads Editor

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    Omnisend

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    PDF

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    Odoo

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    Naukri.com

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    Sass

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    Semrush

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    Sendinblue

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    OneDrive

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    Mailchimp

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    Tableau Prep

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    Loomly

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    HubSpot

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    Calendly

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    Zoho CRM

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    Zoom

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    Zendesk

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    Google Tag Manager

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    Skype

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    Jira

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    Slack

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    Google Search Console

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    Google Analytics

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    Google Ads

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    Hootsuite

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    Zoho

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    Tableau

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    Canva

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    Trello

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    Tableau

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    Omniture

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    Discord

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    Tableau

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    Canva

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    Mailjet

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    Brevo

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    Atlas

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    Shopify

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    WooCommerce

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    BigCommerce

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    Wix

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    Salesforce

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    Sprout Social

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    Ahrefs

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    Wistia

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    Buffer

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    Tableau

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    Brevo

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    Shopify

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    Google My Business

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    Google Analytics

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    Google Search Console

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    Google Trends

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    Google Keyword Planner

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    Power BI

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    WordPress

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    Amazon Web Services

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    Alibaba

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    Flipkart

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    Paytm

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    Facebook

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    Instagram

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    Tumblr

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    Quora

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    YouTube

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    Blogger

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    Pinterest

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    WhatsApp

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    PPC

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    A/B Testing

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    UI/UX Design

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    E-Commerce

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    CMS

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    Shopify

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    PPC

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    AWS

Work History

16.1Years

Digital Marketing Specialist

Bussr
Mar, 2021 - Present5 yr 4 months

Head Of Digital Marketing

Justdial
    Owning and driving end-to-end digital marketing, expansions, and e-commerce marketing strategies, which is helping to achieve 40-85% annual growth in revenues on digital-led channels. Organizing performance, SEO, content, design, and tech teams of 25+ people to increase acquisition, engagement, and monetization. Planning and streamlining annual digital marketing budgets of multi-crores to maximize ROI by increasing the current 2.8x to 5.5x by constant experimentation and optimization of channels. Generating & scaling lead generation engines, 6x or more qualified inbound leads, CRM, and automation lead-to-conversion rates. By restructuring the funnel strategies, better audience targeting, and CRO, cutting CAC by 30-40%. Organic developments that run on Drive SEO and achieve 60-150 percent growth in organic traffic as a result of technical SEO, content strategy, and analytics-driven decisions. Consistently launching high-performance initiatives through Google, social media, and marketplaces, which helps to generate long-term demand and revenue visibility. Establishing and monitoring formed KPIs and unit economics, CTR, CPC, CPA, CAC, LTV, CLV, ROI, CPM, and funnel conversion indicators. Collaborating with the leadership of CXO to match digital growth strategy with revenues, products, and P&L goals. Nurturing and developing leadership in teams, a culture of accountability, and data-driven performances.

Digital Marketing Officer

Nowfloats Technologies Private Limited
Apr, 2016 - Mar, 20192 yr 11 months
    Launched digital & e-commerce marketing growth initiatives for both SMB and large business clients, contributing to the growth of leads by 25-60 percent and the online brand marketing process. Structured and streamlined SEO, SEM, social, email, and display advertising, which led to bi-fold to quadrupled inbound requests. There is an average of 20L to Rs. 5Cr+/year in digital budgets of managed clients with an average 30-75 percent ROI. Deployed marketing automation and CRM processes and cut response time by 20-35 and increased lead conversion. Constructed a performance dashboard to monitor ROI, CAC, CPL, and efficiency of the campaign to make this optimizable using data. Performed the role of strategic growth counsellor, assisting customers in erasing their primitive digital footprint and moving to a sustainable revenue platform.

IT & Digital Marketing Manager

Apr, 2013 - Mar, 20162 yr 11 months
    Planned and implemented integrated IT, digital, and e-commerce marketing planning and implementation to drive 30 to 50 percent business growth & brand development. Implemented new digital initiatives that included lean Capex/Opex planning and better marketing efficiencies and cost control. Increased traffic to the site and online queries by 2x, or 50 percent, using SEO, content, and paid campaigns. Chaired and directed internal teams of 10-15 team members, aligning technology and marketing implementation with the business objectives. Observed the market trend and competitor standards to keep on polishing the growth strategy.

IT & Digital Marketing Asst. Manager

MRJ STEELS PRIVATE LIMITED
May, 2010 - Mar, 20132 yr 10 months
    Early digital transformation and online marketing facilitate a 20-30 percent increase in brand awareness and requests. Stability, scalability, and performance of digital channels and managed IT operations. Implemented social media and web campaigns such that they have a constant online presence. IT infrastructure is managed and promoted for digital marketing and online sales efforts. Conducted social media, web, and online marketing in an attempt to spread the brand visibility. Enhancement of the efficiency of work processes due to optimization and the presence of cross-functional interaction.

Achievements

  • Best Employee of the Year in MRJ Steels Pvt. Ltd. For the Year 2012.
  • Winner of New Year Bash for Best Choreographer in Vasco, Goa. In 2014.
  • Performer of the Year 2018 in Nowfloats Technologies Pvt. Ltd.
  • Platinum Achiever for the Year 2021 & 2022 in SBJ Global
  • Best Employee of the Year in MRJ Steels Pvt. Ltd. For the Year 2012
  • Winner of New Year Bash for Best Choreographer in Vasco, Goa. In 2014
  • Performer of the Year 2018 in Nowfloats Technologies Pvt. Ltd
  • Best Employee of the Year 2012
  • Best Choreographer 2014
  • Performer of the Year 2018
  • Platinum Achiever 2021
  • Platinum Achiever 2022
  • Best Employee of the Year
  • Winner of New Year Bash
  • Performer of the Year
  • Platinum Achiever

Major Projects

3Projects

O-SKILL

    O-Skill is an adaptive online course platform that empowers both learners and tutors to their intellectual growth at their own pace. Tutors have the ability to upload and offer their courses on the platform, while students can conveniently access these courses online. However, to enroll in a specific course, students are required to make a payment. O-skill is an E-learning platform dedicated in helping you to reach your highest potential Helps in elevating career through the most effective, data-driven online and in-person Provides Access to high-quality education for everyone, everywhere, and every time. It lets you access the best online courses on the latest subject matters on a single platform

O-CADEMY

    O-Cademy is an E-Learning platform designed uniquely to provide learners and educators with a single robust and integrated online learning system to create personalized learning environments. By Opening the classroom through online learning, O-Cademy empowers millions of learners to unlock their potential and become change-makers.

Minterest

    Minterest is the Groups corporate financing arm that operates a marketplace funding platform, connecting corporate borrowers with investors. Our aim is to empower investors and businesses and deliver on their financial goals through customized solutions and financial technology. Personal loan Marriage loan House loan Education loan. Small business loans

Education

  • BBA Marketing

    Lovely Professional University
  • MBA Marketing

    Lovely Professional University

Certifications

  • Google Analytics Individual Certification

    Google
  • Computer skills - apr 2006 | ms & vc computer training institute

  • Personality development - apr 2012 | carrier tracks

  • Personality development

  • Computer skills

Interests

  • Watching Movies
  • Long Rides
  • Adventure Activity
  • Dance
  • Chess
  • Games
  • Books
  • Listening Music
  • Cricket
  • Travelling
  • AI-interview Questions & Answers

    Hi. Myself, Duj, I have, like, 13 plus years of extensive experience in digital marketing. I mean, I can handle SEO, SMM, SMO, Facebook, Google, LinkedIn, paid ads, campaigns, and ATS, BTL. And, each and every platform and social media tool I've used and I'm using right now, is available for marketing.

    Yes, see, the audience segmentation in a Google Ads campaign is very crucial. We have to take care of all the audiences and target audience to run any Google campaign. We have to categorize through the interest of the audience and look up for the particular keywords regarding the audiences. And you can say age, geographical content, and interest, and all the things to look up in order to utilize audiences in Google Ads.

    For this one, I have to go through the client's mind to determine which goal and target he's looking for. Sorry. I will build a roadmap or funnel for reaching the particular stuff. I can say I will check all the digital presence of the client, from A to Z, and throughout the roadmap, which I create with the help of the client. I will utilize and summarize all the things to build a new roadmap or funnel to achieve the goals, which I create with the client. I will look at all the platforms and the digital presence of the client from 0 to 100. So, I will work on my way to achieve all the goals throughout the digital process.

    Console is very important thing in Google search. Console is working very smoothly to define research. You can say, if I look up for any pen manufacturers around me or a different thing I'm looking for. So console is like, we can say it's Google AdSense. And, yeah, it's very crucial and important thinking in digital marketing strategy. So we have to look up all the things and all the scenarios throughout the Google campaign to achieve a successful campaign through Google Search Console. And then Google Console helps with the visualization of your ad in different segments and different rankings, including all algorithm and organic SKUs. So, yeah, these types of things.

    Picker and late optimization is a much deeper thing to explain right now. But I will try to explain because it totally depends on the CTR of the particular campaign. Like, if the keyword is a value of 1 rupee or 4 rupees. So I have to calculate and describe and mention the most important keywords to low conversion rate throughout the campaign. So, yeah, conversion rate optimization is a much crucial thing, but I can do much more up to my conversion rate before running a Google campaign. So, yeah, I can do it by

    Yeah, that's a tricky one. I have a lot of ideas, suggestions, and experiences to boost up the content in terms of really building a platform. If you talk about my scenario, I can't explain it deeply because it's my tactics and overall experience in petition marketing. So I can disclose some information, but I won't disclose everything. Sorry. But I can summarize the thing that I will post my content on each and every platform accurately and randomly. Like, if I post something, I'll try to post it on all the social media platforms at different times to reach out to an organic audience and boost the organic search. I'll create backlinks. I'll repost. I'll help with Google My Business, and try to boost all the things by reposting all the stuff. And I'll do this again and again. This will appear as organic SEO, and I will use both gray hat and white hat techniques. I'll do indexing, crawling, and perform other tasks. I'll see you in the next session, so I'll do anything to boost the content organically using the template.

    In every client or every business, everybody has a specific audience or target audience. I'll first research and create data to boost all SEO things, visibility things, posting, engaging clients, and generating leads. I'll do this with the help of Google Keyword, Search Console, and keyword management on different sites. We have to create a keyword analysis or new keyword research. And, I will generate new keywords throughout the process, after creating the final roadmap for this test strategy for the automotive industry, like the best automotive industry in India, the best automotive industry in the world, or in a specific country. So, this is the master plan. I will complete a particular step. I must win.

    That's good. That's good. See, the situation occurred in the past as well. I remember I was running a LinkedIn campaign for the exhibition in Dubai for that particular pipeline. But the thing is that I ran six ads, but the ad was not performing very well as expected. So I do reposted the things individually with my team and created backlinks throughout Google and crawled the things and posted multiple tags. It was much helpful in boosting the ongoing ad. So, yeah, I can do many things, but as I told you, I can't display or explain all the things on this live entry war. You can understand my point. I can't disclose my path. Yeah. Thank you.

    Why not? See, I can develop a strategic plan for a localized audience for every client. Because, see, the process of digital marketing is like water. Processes are the same. The platform is the same. Tools are the same. See, the concept of digital marketing is the same, with only one part varying. We can merge different segments of different products into it, but the flow of working or digital marketing scenario is the same. So I can, like, create an ad on Facebook. So, on a lookalike audience, I will definitely filter out the things like interest, target, videos, images, and content. And not only for reach, I generate leads for that. So, yeah. And different from this, you can say time posting gaps or real audiences. Like, not only a screen audience or time pass audience, you can say. I will measure and develop all the things to create a genuine audience and boost up the sales or revenue. And, yeah, to create much suitable strategies like that. So you can run a smooth campaign. See, Facebook ads are very demanding and very successful ads on these days rather than LinkedIn ads or something like that. But, yeah, I can do multiple things, like separate the audience, create specific ads or keywords to reach out the genuine audience. All things.

    WordPress site is like if you are a visitor and you have WordPress sites on your client base, you are blessed. Trust me. Because other than other sites, the WordPress site is much easier to push up sales or revenue. So, editable sites and flawless sites, I must say, the WordPress site. Yeah. So, if I talk about the SEO of the particular site, you know, I can do SEO directly through Google My Business, like direct postings, as I told you, backlinks. If I open the panel of the WordPress site, I can add multiple add-ons, like different add-ons to push sales. So, you can see the leads or SEO of the WordPress site. I have to change the algorithm and visibility, the pipeline, different gaps, or fix out all the things throughout the portal of WordPress. So, it's much easier to do organic SEO for the WordPress site. Like, I will do multiple apps and websites to support the WordPress site as well. So, it's not a difficult thing, much easier. And, yeah, it's a perfect thing to do, you know, to do the SKUs of WordPress. Thank you.

    Yeah. Definitely. I am a user of different platforms, such as Zoho and AutoDesk. Is that clear? So, if you talk about the example of the PRS team, I have processed a scenario where I have a client who is seconded from India to abroad. So, towards this app, I've created a loop for streaming the product to Africa or different countries. I'm looking for my target audience. So, throughout this app, I will test my marketing by creating a video for multiple image postings, and I will post and attach geographically relevant videos to multiple things and multiple keywords, and use Zapier tools and add-ons to boost the particular post. And, in a streamlined basis, I can attach multiple things to boost up the reach of the client and process it for the cluster. So, I can build things up very well. Good.