Prachi Arora

Launched and scaled Arya.AI's biweekly LinkedIn newsletter to 10,000+ followers in 8 months, strengthening founder-led thought leadership. Developed GTM strategies for 8 product launches, aligning marketing, product, and design for timely execution. Crafted and A/B tested high-performing email campaigns with 2.7% conversion rate. Researched developments in AI to craft compelling founder content and position Arya.AI as an industry leader. Identified and explored emerging markets (MENA, SEA) to build new business relationships and uncover opportunity areas. Executed LinkedIn outreach campaigns to banking and fintech executives, achieving 7% response rate.

Piloted a multi-touch ABM strategy, combining social outreach and email workflows, later scaled org-wide. Ideated and executed a 15-week personalized Loom video campaign with 3.8% reply rate, one of the most successful initiatives during tenure. Analyzed weekly campaign performance, identifying and replicating best-performing strategies. Supported pre- and post-event outreach for field sales and account management teams. Led QA for all email campaigns, ensuring consistent, error-free delivery. Streamlined cross-functional alignment between marketing, content, and events teams through process improvements. Created and distributed a weekly internal newsletter to synchronize product, sales, and marketing updates. Liaised with creative teams to ensure brand voice and design consistency.