Prachi Panwar

Architected and shipped performance optimisation strategy for global luxury ecommerce platforms (Bloomingdale's, Sephora, Ralph Lauren). Diagnosed Core Web Vitals bottlenecks and implemented technical solutions, including code-splitting, lazy loading, and React component optimisation. Improved page load performance by 25% through strategic frontend engineering decisions that directly impacted user experience and conversion metrics. Led state management modernisation initiative, scoping migration from Redux to React Query on high-traffic landing pages. Eliminated redundant API patterns and optimised bundle architecture through strategic technical decisions. Engineered scalable React component library and campaign layout system, translating product requirements into reusable, composable abstractions. Supported 15+ premium brand configurations through flexible component APIs, enabling marketing teams to compose and ship campaigns 40% faster without engineering involvement. Designed end-to-end data architecture for personalisation engine, collaborating across frontend and backend teams. Scoped Python/SQL/BigQuery ETL pipelines to ingest customer behaviour data at scale, feeding real-time product recommendations in frontend experiences. Partnered with marketing to translate data insights into targeted campaign strategies.

Architected core Next.js admin platform, solving operational bottlenecks. Built dynamic event scheduler, progress report builder, and pitch deck generation tools that eliminated manual scheduling overhead by 60%, enabling 100+ monthly events to be managed efficiently. Partnered with the product team to translate workflow pain points into technical solutions. Designed and shipped a responsive React.js component system across The Fintech Yatra platform, a flagship startup-investor engagement initiative. Created reusable abstractions that accelerated product iteration and enabled teams to ship faster. Scoped and executed API contract redesign in collaboration with backend and product teams. Optimised frontend data hydration through payload restructuring, reducing bundle payload by 25% and improving application performance across the platform.

Engineered frontend features for Telecom Order Management System, shipping core order workflows (create, update, delete) supporting enterprise operations. Integrated with 15+ backend APIs, reducing order processing friction through an intuitive UI design. Architected efficient API consumption patterns and optimised request payloads to reduce network overhead by 40%, improving frontend performance and data hydration efficiency across the platform.

Developed responsive React and Angular.js interfaces for e-learning platform, shipping real-time attendance tracking and virtual classroom capabilities. Served 200+ students during rapid pandemic transition to remote learning, improving platform adoption through intuitive UX design and accessible interfaces.