Associate Product Manager
SecureLayer7Jun, 2023 - Aug, 20241 yr 2 months
Led 01 development of AI Fraud Detection & Prevention product (SensFRX) to enhance Cyber Security for Web & Mobile platforms applied across Ecommerce, Fintech & broader business domains. Defined core fraud detection use cases including transaction fraud & account takeover, implementing 50+ fraud detection policies aligned with enterprise security & compliance requirements. Led pricing & GTM strategy, onboarding first 10 paying customers within 2 months of launch. Conducted market research with CISOs, shaping product roadmap and feature prioritization. Implemented integrations with WordPress, WooCommerce, WHMCS, and Blesta via APIs. Led UX improvements of product website and dashboards improving usability. Oversaw critical product ops including logo design, trademark registration, ML patenting, and payment gateway integration. Collaborated with sales and marketing teams to drive product visibility and early adoption through SEO campaigns.