Associate Product Manager
SecureLayer7Jun, 2023 - Aug, 20241 yr 2 months
Led 01 development of SensFRX, an AI-powered fraud detection & prevention platform enhancing cyber security & mitigating business risk across web & mobile applications. Defined and implemented 50+ fraud detection and IAM-focused authentication policies covering account takeover, RBAC-based access control and bot attacks. Defined product strategy, PRDs, and roadmap, delivering security-first features that reduced business risk, improved compliance & strengthened threat protection for client businesses. Led GTM & pricing strategy with the sales team, onboarding 10 paying customers within 2 months of launch & conducted user interviews with CISOs, translating insights into product positioning and feature enhancements. Enabled seamless integrations via APIs (WordPress, WooCommerce, WHMCS, Blesta) & revamped product website, UX & dashboards to enhance real time monitoring, risk visibility & decision-making.