profile-pic

Prajwal Nayaka M

I’m a full-stack product leader with deep expertise in Generative AI—think LLMs, prompt tuning, RAG, and vector DBs—but I don’t stop there. From building scalable APIs and web platforms to launching AI-powered features, I thrive at the intersection of tech, business, and user value.

I’ve shipped high-impact products across insurance, e-commerce, and B2B platforms—driving innovation with a data-first mindset and a bias for action. Whether it’s 0→1 vision work or scaling mature products, I lead with strategy, ship fast, and obsess over

  • Role

    Data and AI Product Manager

  • Years of Experience

    3.2 years

Skillsets

  • Facebook Ads
  • Google Ads
  • Google Analytics 4
  • Google Bigquery
  • Google Merchant Centre
  • Google Tag Manager
  • OneTrust
  • Jira
  • Google Ads
  • Confluence
  • API
  • Data Visualization
  • Python
  • Tableau

Professional Summary

3.2Years
  • Aug, 2022 - May, 20252 yr 9 months

    Data and AI Product Manager

    CaaStle INC.
  • Apr, 2022 - Aug, 2022 4 months

    Data Science Associate

    Rupifi Technology Solutions
  • May, 2021 - Jul, 2021 2 months

    Intern

    Rising Academies Network

Work History

3.2Years

Data and AI Product Manager

CaaStle INC.
Aug, 2022 - May, 20252 yr 9 months
    Led the product definition and launch of ad tracking and conversion attribution platform, improving ROAS by 25%. Developed unified checkout platform, reducing checkout time by 40% and increasing NPS by 20%. Managed GA3 to GA4 migration, ingesting data into BigQuery and Tableau Server, increasing revenue source attribution by 15%. Deployed GPT-4-based recommender systems, achieving 38% higher CTR and 19% more revenue per user. Built GPT-4-powered outfit recommender, increasing AOV by 22% and cross-sell by 31%. Implemented CCPA and GDPR compliance features, mitigating legal reparations up to $1.2 million. Led team to develop AI-powered LLM classifier for influencer posts, achieving 97% accuracy and $20k headcount savings. Architected unified data platform for Shopify and BigCommerce, enabling 70% faster onboarding and improved data standardization.

Data Science Associate

Rupifi Technology Solutions
Apr, 2022 - Aug, 2022 4 months
    Developed advanced credit underwriting algorithm using CRIF reports, resulting in $100,000 annual operational savings. Implemented fraud detection system, saving $235,000 in loan disbursements. Launched internal checks tool for sales reps using Google Maps API, saving 200 minutes of daily manual effort.

Intern

Rising Academies Network
May, 2021 - Jul, 2021 2 months
    Developed an automated dashboard to analyse weekly survey data from 600 public schools in Freetown, Sierra Leone, providing insights and quantifiable public policy impact to the Mayor of Freetown.

Major Projects

2Projects

CaaStle for Creators iOS app

    Independently conceived and led development of CaaStle for Creators iOS app, driving 40% higher influencer satisfaction and a 65% reduction in Account Manager churn rates.

Data Visualisation & Analysis Course for UpGrad

    Designed, developed, and filmed a comprehensive data visualisation and analysis course on Tableau and Python for UpGrad, reaching 50k+ users and providing practical analysis skills.

Education

  • Master of Business Administration (MBA) - Business Analytics

    Indian Institute of Management (IIM), Kashipur (2022)

  • Bachelors of Technology (B.Tech) - Information Technology

    National Institute of Technology (NIT), Surathkal (2018)