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Pranav Girdhar

A journalism graduate, with an MBA in marketing, and 8 years of experience across various marketing roles. Currently working with one of India's largest fintech brand.

  • Role

    Product Marketing Manager Brands

  • Years of Experience

    9.42 years

Skillsets

  • Campaign Management
  • Content Strategy
  • Event Management
  • GTM strategy
  • Influencer management
  • market insights
  • Positioning
  • Product Marketing
  • Project Management
  • Sales Enablement
  • Training

Professional Summary

9.42Years
  • Jul, 2022 - Present3 yr 10 months

    Product Marketing Manager

    Paytm
  • Oct, 2019 - Jul, 20222 yr 9 months

    Account Manager

    Wunderman Thompson
  • May, 2018 - Sep, 20191 yr 4 months

    Senior Account Executive

    Hungama Digital Services
  • Apr, 2016 - Jun, 2016 2 months

    Intern

    McCann Health
  • Dec, 2016 - May, 20181 yr 5 months

    Account Executive

    McCann Health

Work History

9.42Years

Product Marketing Manager

Paytm
Jul, 2022 - Present3 yr 10 months
    Led 360 GTM campaigns for Paytm Card Machine & EMI across OOH, Print, and Digital, resulting in 13% increase in merchant sign-ups in FY 24-25. Developed branding and communication strategy for Paytm Card Machine & Nestle EMI product launches, crafting positioning and messaging aligned with merchant insights for a category contributing over 18.9 lakh crore in annual GMV. Partnered with sales, product, creative teams & external agencies to align GTM strategy with business objectives, ensuring consistent narrative across all channels. Designed sales enablement toolkits (pitches, case studies, training decks, merchant FAQs) that improved conversion by 13%. Oversaw end-to-end campaign execution, ensuring timely launches, quality control, and consistency across App, OOH, Print and Digital touchpoints. Conducted competitive analysis vs. Pine Labs, BharatPe, PhonePe, Mswipe to refine positioning and feature adoption.

Account Manager

Wunderman Thompson
Oct, 2019 - Jul, 20222 yr 9 months

Senior Account Executive

Hungama Digital Services
May, 2018 - Sep, 20191 yr 4 months
    Managed communication for brands going live on various social media platforms & websites. End to end finance management of the clients. Pitching & managing clients' 3rd party partnerships and collaborations. Worked on digital films with celebrities from pre to post-production for clients. Worked on brand guidelines and techniques so that the brand has a distinct tonality. Managed Influencer marketing campaigns and online reputation for brands. Won awards at MADDIES & DIGIES for social media campaigns.

Account Executive

McCann Health
Dec, 2016 - May, 20181 yr 5 months

Intern

McCann Health
Apr, 2016 - Jun, 2016 2 months

Achievements

  • Won an award at MADDIES 2020 for Most Engaging Mobile Creative Account

Education

  • Executive Program Marketing Strategy

    IIM Lucknow (2022)

  • MBA - Communication Management

    Symbiosis School of Media & Communication (2017)

  • Bachelors - Journalism & Mass Communication

    MRIU (2015)