Pranav Trivedi

Led brand and content execution across newsletters, social media, blogs, and videos to drive engagement, retention, and lead generation. Delivered marketing and sales collaterals and managed end-to-end execution for key industry events, including BVRLA Industry Outlook Conference 2025 and KPMG UK Access Future of Tech. Developed RFPs, thought-leadership content, and supported the CEO with funding pitch decks, working closely with Product, Sales, and CSM teams.

Directed strategic content campaigns for NetCom365, Microsoft Applied Skills, AI Bootcamps, and Free AI Consultation, and led cross-functional execution to generate leads and showcase internal capabilities. Positioned the brand for industry recognition by preparing award submissions that secured Top 20 IT & Technical Training Company and Top 20 Learning Services Company (2024) honors from Training Industry. Led a press release program across owned and third-party channels, achieving an avg. 80K+ impressions, 210 backlinks, and 700+ email interactions per release, strengthening brand visibility. Expanded brand storytelling through AI-avatar video campaigns on LinkedIn, Instagram, and YouTube, generating avg. 10K+ impressions and enhancing digital presence. Delivered integrated lead magnet campaigns case studies, blogs, ebooks, webinars, SEO improvements, and email to drive inbound growth and support sales enablement.

Managed growth for UPSC, GATE & CAT categories and 7 YouTube channels. Launched & scaled 20 new educators, boosting learner engagement and app adoption. Led a team of 25+ educators, ensuring consistent P&L growth with cost efficiency.

Developed multi-channel content for OOH, email, web, and BTL campaigns, increasing MQL conversion by 2x. Led the end-to-end content development and launch of Online Self-Paced courses, generating 3 Cr+ quarterly revenue via affiliate channels. Collaborated with internal teams (Sales, Product, Design) and external partners to streamline content creation workflows. Audited and optimized 300+ product pages for SEO, improving session time and reducing bounce rate by 40%.

Optimized and updated 125+ high-performing URLs across 4 exam categories resulting in top 3 Google rankings and 7K+ real-time users during peak exam seasons. Partnered with SEO teams to identify and target high-intent queries using Ahrefs, GSC, and Similarweb. Created scripts for current affairs content on Embibe's YouTube channel.

Built the brand from zero to market: Defined and executed GTM, brand positioning, and content strategy that drove 6,000+ app installs in the first 6 months of launch. Owned the end-to-end content experience across website, blog, social media, device packaging, and investor communications to position Scouto as an AI-first mobility brand and fueled early fundraising traction. Partnered with design, tech, and field ops teams to localize campaigns and led co-branding with payment/banking partners driving on-ground adoption, e-commerce credibility, and seamless onboarding for early users.

Led content strategy and account management brands like Beardo, Yes Bank, Bajaj Finserv, FlyDubai, Tata 1MG, and PharmEasy. Built and executed SEO content roadmaps, helping client articles rank in top 5 Google SERPs. Mentored 9+ writers across 3 teams; created training guides and feedback loops to ensure consistency. Created project reports and handled projects from client conversation to project delivery.

Studied the marketing strategy of Fortune Vivo and analyzed the edible oil retail market for Fortune Oil in Ahmedabad. Presented actionable insights regarding media mix for marketing Fortune Vivo in Ahmedabad Area.

Created and published 300+ articles across domains including business, finance, economics, and to millions of monthly site visitors. Wrote SEO-optimized blogs and technical documentation, improving discoverability and user retention.