Prasad Kannan

Conducted comprehensive product analysis including market positioning, 6-month performance data review, competitive landscape assessment, and market gap identification. Built creative, responsive websites providing complete product information to drive online visibility and user engagement. Performed in-depth website audits based on Google's recommendations and delivered detailed analysis reports. Developed 12-month forecasting strategies for paid advertising campaigns to guide budget allocation. Led weekly internal team meetings to align on marketing goals and performance tracking. Prepared and delivered monthly performance reports to clients with actionable insights.

Developed end-to-end online platforms from scratch by gathering client requirements and coordinating delivery. Framed organic and paid marketing strategies to drive online sales across Google and Meta platforms. Managed 5+ clients across SEO and paid channels, consistently delivering 2X ROI on Google & Meta Ads. Prepared bi-weekly and monthly reports for clients with performance summaries and upcoming forecasts.

Managed 5+ clients to improve digital presence through On-Page, Off-Page, and Technical SEO strategies. Executed Google Ads campaigns including Search, Shopping, and Display ads across multiple client accounts. Conducted keyword research using industry SEO tools and optimized website pages accordingly. Delivered monthly performance reports, addressed client concerns, and provided sales forecasting.

Maintained and updated inventory database based on customer requirements and order activity. Managed and allocated daily work to a team of 15 members with QA oversight. Resolved client issues tracked in Jira and delivered corresponding resolution reports.

Enriched user interface of an online purchase platform; created process documentation and normalized live site data. Worked on Mining Project: matched and compared product data across e-commerce sites to improve sales. Contributed to Business Analytics project (23-member team) mapping aspect tags and values to boost search accuracy. Uploaded completed data to clients daily and maintained project-related documents.