Prashant Kumar Dixit

Managed GTM platform configurations across ZoomInfo, LeanData, Drift, Marketo, Gong, and Salesforce within an Agile Scrum framework, ensuring system performance, data integrity, and cross-platform synchronization. Configured ZoomInfo Buying Groups and field mappings; resolved data enrichment and sync issues to maintain lead lifecycle accuracy; maintained LeanData routing graphs, resolved routing failures, and optimized matching rules to improve lead assignment precision. Administered Drift routing rules and playbook targeting; optimized conversation flows using analytics to improve prospect engagement; managed Marketo lead scoring thresholds and Sales Insight configurations based on Sales feedback. Updated Salesforce field configurations, permission sets, and integration settings; resolved data flow issues between Salesforce and connected GTM platforms to ensure reporting accuracy. Collaborated with Product Managers, Product Owners, and Enterprise Architects to gather requirements and define acceptance criteria; participated in all Scrum ceremonies and contributed to KPI/OKR monitoring. Provided technical support to end-users across the revenue team, resolving system issues across Salesforce, ZoomInfo, LeanData, and Marketo; reduced average issue resolution time by 40% through structured troubleshooting docs in Google Workspace.

Owned full Salesforce Sales Cloud administration covering validation rules, flows, permission sets, and reporting to support GTM operations across NA, EMEA, and APAC, ensuring data integrity and system performance. Designed and maintained dual-CRM sync architecture between Salesforce and HubSpot; built declarative Flow automations and cross-system lead scoring workflows to keep marketing and sales data aligned. Improved forecast accuracy by 25% by designing a weekly international sales forecasting cadence, enforcing CRM validation rules, and building leadership dashboards across Salesforce, Looker, and HubSpot. Reduced deal approval cycles by 30% by redesigning Deal Desk governance, implementing approval SLAs, and deploying templated approval forms to streamline opportunity-to-order workflows. Reduced GTM tooling costs by 18% through license audits, deprecating redundant platforms, and vendor renegotiations; established quarterly GTM tech stack reviews. Established SLA tracking and escalation pathways between Sales and Marketing, reducing lead allocation disputes by 85% and eliminating pipeline friction. Built automated data flows between Salesforce, Salesforce CPQ, and billing systems to ensure single source of truth and accurate pipeline attribution. Supported commission planning and high-level quota tracking in partnership with Finance and Revenue leadership; contributed to accurate reporting on sales targets and incentive structures across regions. Managed ChurnZero to support Customer Success operations, ensuring closed-won account data flowed accurately from Salesforce into CS workflows to improve post-sale visibility.

Led end-to-end DealHub CPQ & Billing implementation across NA, EMEA, APAC, and ANZ; configured product catalog structures, pricing rules, and approval workflows; authored SOPs for platform governance. Enabled 35% faster quote-to-cash by automating CPQ workflows and integrating CPQ outputs directly into Salesforce opportunity stages, reducing manual quoting errors and accelerating deal velocity. Redefined MQL lifecycle stages, lead scoring matrices, and qualification rules across HubSpot and Salesforce, increasing MQL-to-SQL conversion by 28% and reducing lead response times from 24 hours to under 15 minutes. Authored SOPs and Rules of Engagement governing lead assignment, territory boundaries, and account handovers between SDRs, AEs, and AMs to bridge gaps between Sales and Marketing. Implemented data enrichment pipelines and standardized lead routing to maintain data accuracy and hygiene throughout the lead lifecycle, improving lead qualification quality and Sales handoff efficiency. Drove 90%+ tool adoption within 3 weeks by building onboarding guides, training modules, and change management plans, supporting enterprise-wide enablement in a fully remote setting. Supported commission planning and contributed to high-level reporting on quota attainment and incentive structures in partnership with Finance and Revenue leadership. Onboarded Gong for the revenue team, configuring call recording, user provisioning, and Salesforce integration to improve pipeline visibility and rep coaching. Collaborated with Customer Success to define post-sale handover SLAs between AEs and CS, reducing onboarding delays by 25%; maintained all SOPs and training materials in Google Workspace for a remote cross-regional team.

Administered full GTM stack (Salesforce, Salesforce CPQ, HubSpot, Outreach, ZoomInfo, Apollo, Lusha, Highspot, ChurnZero) and automated provisioning and license tracking via Zluri across globally distributed revenue teams. Saved $200K+ annually through license optimization, contract compliance audits, and automated onboarding and offboarding workflows; reduced employee onboarding time by 40%. Implemented and managed RingLead for lead routing, lead assignment, and opportunity assignment, configuring matching and routing rules to ensure accurate, real-time lead distribution across Sales and Marketing teams. Implemented and integrated BoostUp with Salesforce to provide revenue intelligence, pipeline visibility, and forecast insights; enabled sales managers to monitor deal health and rep activity in real time. Led the implementation of CallAI as the primary call recording and meeting intelligence tool, transitioning the team from ChorusAI; managed end-to-end migration, user onboarding, and Salesforce integration. Managed lead lifecycle data accuracy and hygiene using ZoomInfo, Apollo, Lusha, and Outreach as primary lead enrichment and sequencing tools, ensuring clean, enriched records throughout the lead-to-opportunity journey. Handled dispute resolution between Marketing (BDRs, SDRs) and Sales (AEs, AMs) on lead ownership and attribution; created and enforced Rules of Engagement governing MQL-to-SQL conversion criteria, qualifying standards, and the handover process. Partnered with CS leadership to align post-sale processes and ensure seamless Sales-to-CS handoffs, supporting account health visibility and improving cross-functional operational alignment. Built company-wide data governance framework covering lead-to-account matching, deduplication logic, and standardized field libraries, measurably increasing CRM reporting accuracy and pipeline reliability. Partnered with Revenue and Finance on sales forecasting and quota modeling; delivered executive-ready reports tracking pipeline attribution, win/loss rates, and NRR across US, EMEA, and APAC. Generated and maintained dashboards and reports in Looker, Tableau, and Salesforce to provide actionable insights into revenue operations performance; collaborated with stakeholders to define and monitor key GTM metrics.

Led a team of 10 analysts delivering market segmentation, competitor analysis, and GTM recommendations that contributed to a 25% revenue increase in year one. Designed pricing and positioning strategies with Sales and Marketing; produced executive presentations and market reports used for strategic planning and product roadmap decisions.

Conducted quantitative market research and data analysis to identify trends; delivered actionable insights that improved sales forecasting accuracy and product-market fit assessments.