Prashant Kumar Dixit

Worked on resolving the challenges faced in pipeline hygiene, forecasting accuracy, and managing a cost-heavy GTM tool stack. Tasked to improve forecast reliability, streamline deal desk operations, and implement cost optimization strategies across GTM functions. Led weekly international sales forecast calls and enforced CRM discipline across teams. Collaborated with the International Sales Head to optimize Deal Desk workflows and standardize deal approvals. Drove cross-functional alignment to improve Salesforce hygiene and pipeline health. Reviewed GTM tool stack with leadership to reduce costs and enhance usage efficiency. Improved forecast accuracy by 25% through structured cadence and CRM validation. Accelerated deal approval cycles by 30% via improved governance. Reduced GTM tooling costs by 18% by deprecating redundant tools and licenses.

Spearheaded a high-performing team of 10 market research analysts, overseeing all aspects of market research activities, project management, and strategic planning. Conducted comprehensive market analysis, competitor assessments, and customer segmentation studies, resulting in a 15% increase in market share and a 20% improvement in sales efficiency. Led the development and implementation of innovative sales strategies and go-to-market plans, resulting in a 25% increase in revenue within the first year. Collaborated with cross-functional teams to develop pricing strategies, product positioning, and promotional campaigns, resulting in improved customer acquisition and retention. Oversaw the creation and delivery of insightful market research reports and presentations to senior leadership, enabling data-driven decision-making processes.

Conducted extensive market research and competitive analysis to identify emerging trends, market opportunities, and potential threats. Developed and executed research methodologies, surveys, and data collection processes to gather consumer insights and assess market potential. Analyzed sales data, market trends, and customer feedback to provide actionable recommendations for product development, marketing strategies, and sales forecasting. Prepared comprehensive reports and presentations summarizing research findings and presented key insights to cross-functional teams and senior management.