Prashant Main

As the Deputy Director of Marketing at Credibl, I translate complex product and business strategy into brand momentum, demand, and revenue across global markets. Reporting to the Chief Sales Officer and co-founder, I oversee the execution of the marketing strategy across the US, Europe, APAC, and EMEA. Delivered measurable pipeline growth by building a persona-led, multi-channel demand engine across SEO, SEM, ABM, paid social, webinars, and partner channels, increasing MQL volume by 220% YoY. Improved campaign efficiency by consolidating the MarTech stack and deploying GA4-based attribution models, increasing marketing ROAS by 35% without raising budgets. Strengthened category presence through integrated content, PR, and analyst programs that generated 100+ tier-one media mentions and elevated Credibl as a leading ESG reporting platform. Led the GTM launch of the AI-powered ESG platform, generating over 200 demo requests in the first quarter and securing an industry innovation award. Partnered with sales and RevOps teams to establish funnel analytics, forecasting models, and lead-routing systems that improved sales visibility and increased SQL conversion rates. Managed a multi-regional team across content, digital, design, and field marketing to ensure consistent execution across the US, Europe, APAC, and EMEA markets.

Led marketing programs for VAR/OEM ecosystems, including SugarCRM, Microsoft, Salesforce, and Cloud/DevOps services, increasing partner-sourced opportunities and enterprise visibility. Developed regional GTM programs across APAC, EMEA, and the US that increased inbound opportunities and improved enterprise deal velocity. Boosted organic and paid acquisition by migrating CMS platforms, rebuilding SEO/SEM strategy, and improving content/keyword performance. Improved sales enablement by aligning presales workflows with marketing programs, strengthening qualification, demo readiness, and enterprise conversion. Mentored and led cross-functional teams (content, design, digital, presales) to improve the quality, speed, and consistency of campaign execution.

Led global SEO/SEM initiatives that improved ranking, visibility, and qualified lead flow for clients across multiple industries. Scaled mobile app performance through ASO programs and digital campaigns that increased installs and user retention. Built and managed multi-platform social media programs across LinkedIn, YouTube, Twitter, and Facebook. Supported analytics and reporting through Google Analytics, Omniture, and Marketing Cloud, enabling data-driven campaign improvements. Trained and coached junior marketers, improving delivery quality and team capability.