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Pratyusha Samanta

Vetted Talent

Pratyusha Samanta

Vetted Talent
A digital marketing professional with 4.5 yrs. of experience in performance marketing across B2B and B2C clients. Experienced at working on range of platforms. Proficient at planning, executing, optimizing, and providing data- based performance insights.
  • Role

    Performance Marketing Analyst

  • Years of Experience

    5 years

Skillsets

  • Facebook Ads - 5 Years
  • Google Search Ads - 2 Years
  • Google Analytics - 2 Years
  • Facebook
  • GOOGLE
  • Tiktok
  • LinkedIn
  • Twitter
  • Apple Ads
  • Social Media Marketing
  • Data Analysis
  • Performance Marketing

Vetted For

7Skills
  • Roles & Skills
  • Results
  • Details
  • icon-skill_image
    Jr. Paid Media Performance MarketerAI Screening
  • 81%
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  • Skills assessed :Conversion Campaign Optimization, Google Ads - Search, Meta Ads, Performance Max, Google Analytics, LinkedIn Ads, Strong Attention to Detail
  • Score: 73/90

Professional Summary

5Years
  • Jan, 2023 - Present2 yr 5 months

    Senior paid social specialist

    Assembly Global
  • Jul, 2021 - Dec, 2021 5 months

    Senior paid social specialist

    Merkle Sokrati
  • Mar, 2020 - Jun, 20211 yr 3 months

    Paid social specialist

    Merkle Sokrati

Applications & Tools Known

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    Google Ads

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    Meta Ads Manager

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    Snapchat

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    Google Analytics

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    LinkedIn Campaign Manager

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    Excel

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    Facebook Ads Manager

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    Google AdWords

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    Keyword Planner

Work History

5Years

Senior paid social specialist

Assembly Global
Jan, 2023 - Present2 yr 5 months
    • Handling clients from fashion and e-com verticals in the MENA region.
    • Direct involvement in media planning, budget plan, performance analysis, communicating new testing opportunities and presenting weekly, monthly and quarterly performance deck to the client.
    • Responsible for executing campaigns on Facebook, Google, Tiktok and Snapchat

Senior paid social specialist

Merkle Sokrati
Jul, 2021 - Dec, 2021 5 months
    Involved in campaign execution and optimization for AWS-Field America.

Paid social specialist

Merkle Sokrati
Mar, 2020 - Jun, 20211 yr 3 months
    Supported Sephora and Informatica with execution and optimizations on Facebook and LinkedIn.

Achievements

  • Created Automated reports to increase efficiencies by 80%
  • Handled 30+ client accounts for Maruti Suzuki True Value
  • Conducting training sessions for new recruits
  • Received employee of the month for MENA region twice in the year 2023

Education

  • Bachelor of Technology - BTech

    Kalinga Institute of Industrial Technology (2023)

Certifications

  • Facebook Certified Media Buying Professional - Facebook

  • Google ads - Search Certification

    (Jun, 2023)

  • Google Ads - Shopping Certification

    (Jul, 2023)

  • Linkedin marketing solutions fundamentals

  • Facebook certified media buying professional

Interests

  • Cooking
  • Painting
  • Books
  • Swimming
  • Listening Music