Praveen

Owned fund-movement and transaction workflows by leading a 6-member Market Operations Center; defined authorization checks, validation rules, and monitoring in collaboration with custody and InfoSec teams to balance security, reliability, and speed. Led structured discovery across trader workflows, identified liquidity and fund-movement failure points, and prioritized fixes based on user impact, operational risk, and revenue sensitivity. Partnered with Legal and Compliance teams to evaluate and onboard vendors, executing 3 vendor contracts while ensuring alignment with security, operational, and regulatory requirements. Improved P&L from INR 0.8Cr to 2.5Cr by redefining liquidity KPIs, identifying inefficient spreads, and prioritizing a data-driven quoting model aligned with volume and risk constraints with market-making team. Built the TRACK token-listing framework combining market depth, volatility and user-interest signals; generated $100K+ SWAP volume. Defined API reliability roadmap by mapping error taxonomy; reduced trader-impacting escalations by 20%. Improved OTP delivery reliability from 80% to 95% by identifying root-cause drop-offs and redesigning delivery pipeline. Achieved 99% error-free configs update deployments and reduced release time from 4 hours to 1 hour. Defined PRD, UX flows, and success metrics for an internal monitoring platform by identifying operational bottlenecks and trade-offs; reduced TAT by 80% and order rejections by 10–15%.

Owned end-to-end payment refund workflow for 100K+ users, including initiation, validation, reconciliation, and exception handling; reduced refund TAT from 15 days to 48 hours within 7 months and improved CSAT by 20%. Expanded product adoption to 200K+ users by owning product integration roadmap and competitive research.

Reduced churn 3% MoM through onboarding redesign supported by A/B experiments.

Launched and scaled content platform with 200+ well researched articles; grew organic traffic by 35% and improved retention by 17% through data-driven content strategy.