Praveena Rajasekar

Established the Protium brand tone and voice and, along with the core marketing team, laid down the companys culture and values and charted out its content strategy to help create awareness about the brand and what they stand for. Charted out content marketing strategy for Protium by analyzing existing content assets as well as possible avenues and properties for growth. Conceptualized and wrote 85% of content on the company's LinkedIn handle, ranging from posts, and articles to brand properties and blogs. Spearheaded the employer branding efforts for Protium, increasing the brand's followers on the channel from 8.5K to 42K in 12 months, an almost 500% growth in followers. Led marketing campaigns for Womens Day and other important events that have won awards at the India Digital Awards under the Best Use of LinkedIn category as well as at the Global Business Symposium 2022-2023 by BARC Asia.

Established ZestMoneys content and communications strategy to guide the company along with its customers through the COVID-19 pandemic, two moratoriums, and the following economic recovery period and growth. Created and revamped existing consumer-facing communications for the company and, over the course of two years, built out omnichannel communication loops for every part of the consumer lifecycle, from welcome communications to drop-off, product journey, repayment, and collection communications. Built out communications for the first and second moratoriums once the pandemic hit to educate and provide valuable insight so customers could make informed financial decisions. Started the company blog to engage with customers throughout the first national lockdown by writing articles on various topics like mental health, coping mechanisms, and, eventually, personal finance and basic financial literacy. Built a readership of 200,000 readers within 6 months.

Took over and revamped product content efforts and started localization efforts for Headout so it could become a globally renowned experience provider. Coordinated with category managers and performance marketing departments to prioritize content for different categories based on search volumes and CTR predictions. Simultaneously worked on upgrading existing content available on the website so it reflected updated information, changes in inventory, facts, vendors, etc. Led Headouts product content localization to translate English content into 10 other languages by leading a team of in-house writers and translators located in Berlin, increasing company revenue in certain categories by over 300% and leading to multiple million-dollar products.