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Rahul Malik

I'm a full-stack marketer, serial code tinkerer, and a storyteller. I believe in creating things that make a difference. I live by the following principle: Success is not final; failure is not fatal: It is the courage to continue that counts.

I am passionate about everything marketing, and I believe the future of marketing is already here, and it's MARTECH. So, I specialize in a multi-disciplinary data-driven approach to my work incorporating technology and marketing.

  • Role

    director of marketing

  • Years of Experience

    20.83 years

Skillsets

  • Google Analytics
  • Salesforce Marketing Cloud
  • SEO
  • A/B testing
  • Social Media Marketing
  • Digital Marketing
  • SEM
  • Content Marketing
  • Campaign Optimization
  • CRM platforms
  • Data Analytics
  • Email Marketing
  • Html email templates
  • Marketing Strategy
  • Project Management
  • Team Leadership

Professional Summary

20.83Years
  • Oct, 2023 - Present2 yr 7 months

    Guest Professor

    Masters' Union

  • Founder

    Stealth Startup
  • Aug, 2022 - Oct, 2022 2 months

    Marketing Consultant

    Unthinkable Solutions
  • Apr, 2020 - May, 20211 yr 1 month

    Strategist

    Ministry of Health & Family Welfare, Government of India

  • PHD Candidate

    XLRI Jamshedpur
  • Jun, 2021 - Mar, 2022 9 months

    Vice President Marketing

    Grip Invest
  • Sep, 2019 - Apr, 2020 7 months

    Account Director, Digital

    Adfactors PR
  • Jun, 2018 - Feb, 2019 8 months

    Marketing Consultant

    Slalom Consulting
  • Jun, 2017 - Jun, 20181 yr

    Senior Marketing Analyst, Customer Marketing

    American Express
  • Jan, 2013 - Aug, 20141 yr 7 months

    Co-Founder & CEO

    Digital Knowledge & Research Support Group (DKRS Group)
  • Mar, 2015 - Sep, 2015 6 months

    Marketing Intern

    Gallop Labs
  • May, 2016 - Jun, 20171 yr 1 month

    Director of Marketing

    Yakidoo (now Windmill)
  • May, 2012 - Jan, 2013 8 months

    Business Delivery Manager

    Vibes Communications
  • Jun, 2010 - May, 20121 yr 11 months

    Marketing Executive

    Zeblin International

Work History

20.83Years

Guest Professor

Masters' Union
Oct, 2023 - Present2 yr 7 months

Founder

Stealth Startup

Marketing Consultant

Unthinkable Solutions
Aug, 2022 - Oct, 2022 2 months

Vice President Marketing

Grip Invest
Jun, 2021 - Mar, 2022 9 months
    Increased scale and efficiency by creating engagement models with teams and agencies. Drove digital marketing strategies generating revenue of INR 60Cr. Optimized communication channels and referral conversions.

PHD Candidate

XLRI Jamshedpur

Strategist

Ministry of Health & Family Welfare, Government of India
Apr, 2020 - May, 20211 yr 1 month
    Led COVID crisis communication initiatives, creating the fastest-growing communication channel in India. Conceptualized and executed podcast initiatives.

Account Director, Digital

Adfactors PR
Sep, 2019 - Apr, 2020 7 months
    Established digital marketing practice, generating revenue of INR 4Cr. Conducted training sessions, led campaigns, and managed crisis strategies.

Marketing Consultant

Slalom Consulting
Jun, 2018 - Feb, 2019 8 months
    Acted as a key expert for Salesforce Marketing Cloud rollout campaigns. Proposed responsive templates, segmentation strategies, and reports.

Senior Marketing Analyst, Customer Marketing

American Express
Jun, 2017 - Jun, 20181 yr
    Developed marketing plans generating $200M, standardized reporting processes, and led initiatives driving customer spend growth.

Director of Marketing

Yakidoo (now Windmill)
May, 2016 - Jun, 20171 yr 1 month
    Implemented HubSpot, managed teams, and drove campaigns increasing leads and engagement metrics.

Marketing Intern

Gallop Labs
Mar, 2015 - Sep, 2015 6 months
    Executed campaigns improving organic leads and traffic metrics using SEO strategies.

Co-Founder & CEO

Digital Knowledge & Research Support Group (DKRS Group)
Jan, 2013 - Aug, 20141 yr 7 months
    Managed websites, campaigns, and artisan empowerment programs improving access and services.

Business Delivery Manager

Vibes Communications
May, 2012 - Jan, 2013 8 months
    Delegated tasks to cross-functional teams and conducted analytics seminars saving costs.

Marketing Executive

Zeblin International
Jun, 2010 - May, 20121 yr 11 months
    Performed rebranding campaigns increasing leads and revenue growth.

Achievements

  • Conceptualized and executed Sunday Samvaad Podcast to increase the Share of Voice (SoV) for Dr Harsh Delhi, India Apr 2020 May 2021 Vardhan, Union Health Minister, Government of India Tech Used: OneDirect, Awario, BuzzSumo, Google Analytics, Google Ads, Facebook Ads
  • Coauthored American Marketing Association s
  • most popular web article for 2015
  • Redesigning the Toronto, Canada Apr 2016
  • Coauthored paper on Search Engine Optimization (SEO) that helped the college receive USD 30K from the Government of India
  • 2017 Finalist for WSA Young Innovators Award.
  • Featured on BBC Radio, Eastern Eye newspaper, and Chelsea FC Magazine for Chelsea FC

Major Projects

1Projects

Ministry of Health & Family Welfare, Government of India Strategist

Education

  • Executive Fellow Programme in Management (Executive PhD)

    XLRI Xavier School of Management (2025)

  • Master of Business Administration (MBA) Marketing

    Schulich School of Business, York University (2016)

  • Bachelor of Engineering (BEng) Computer Science

    Dronacharya College of Engineering, Maharshi Dayanand University (2010)

Certifications

  • Salesforce Marketing Cloud Email Specialist Certification