Rahul Nayak

ahul is a marketing and growth leader with 7.5+ years of experience scaling brands across India, USA, UK, SEA, UAE, and global markets. He has driven multi brand expansion, large scale revenue growth, and full funnel performance transformation across proptech, consumer, and B2B ecosystems.

As Director of Marketing & Growth at Nestaway, he led GTM, brand, performance, organic, and P&L initiatives for three brands delivering 360% revenue acceleration, 260% SEO growth, a surge in monthly conversion from 7,000 to 18,000, and a 27% rise in market share. He built and mentored a 14 member team, drove a record 11.7 ROAS, elevated website conversion from 2.6% to 7%, and delivered 223% YoY growth in the first year.

Previously, as Performance Marketing Lead at Team Pumpkin, Rahul managed a 21 member team and 18+ global clients across India, UAE, SEA, the US, and the UK. He led budgets of INR ₹18 crore+, scaled B2B pipeline by 3.5X, increased SQL acquisition by 220% QoQ, and built ABM engines integrating 6sense, HubSpot, and LinkedIn. For D2C clients, he delivered ROAS of 4-8X, grew revenues beyond ₹330 crore, and expanded online market share from 12% to 36%.

Rahul began his corporate journey at K12 Techno Services and Upwork, where he consistently reduced CAC, scaled paid and organic acquisition, and drove measurable business impact across multi country campaigns.

Rahul’s journey didn’t begin in a classroom it started at age 14 with a strong curiosity to build things, solve real world problems, and deliver results. Choosing to drop college and take the tougher, unconventional route shaped his belief - "True growth comes from action, not just theory."

Rahul build marketing as a predictable, scalable growth engine turning bold ideas into measurable outcomes. He lead by inspiring ambition, ownership, and fearless execution. He thrive on building high performing, data driven teams that push limits. Entrepreneurial at heart, he see challenges as opportunities to redefine what’s possible and empower people to deliver transformative business impact.

Role
Director of Marketing & Growth
Years of Experience
12.1 years

Skillsets

Hubspot
Zoho
Voluum
Sendinblue
Salesforce
query
Mixpanel
Matomo
Mailchimp
Java
Adobe Analytics
HTML
Google Analytics
Everflow
Data Studio
CSS
CRM
Clevertap
C++
C#

Professional Summary

12.1Years

Apr, 2023 - Aug, 20252 yr 4 months
Director of Marketing & Growth (India & UAE)
Nestaway
May, 2022 - Oct, 2022 5 months
Brand Solution Manager
Team Pumpkin
Jan, 2021 - May, 20221 yr 4 months
Manager - Performance Marketing
Team Pumpkin
May, 2018 - Jul, 20202 yr 2 months
Marketing Executive
Upwork
Aug, 2019 - Dec, 20245 yr 4 months
Microsoft Most Valuable Professional (MVP)
Microsoft
Jul, 2020 - Jan, 2021 6 months
Senior Marketing Executive
K12 Techno Services Pvt. Ltd.

Work History

12.1Years

Director of Marketing & Growth (India & UAE)

Nestaway

Apr, 2023 - Aug, 20252 yr 4 months

Directed the complete marketing plan and budget for three brands (Nestaway, The HelloWorld, & Nestr.ae), successfully growing the company's revenue by 360%. Led all new customer acquisition, using a mix of performance marketing (ads), offline events (TL/TL), and targeted campaigns to bring in over 25,000 leads each quarter. Managed the brands' public image through brand campaigns, social media, and PR. Worked with influencers to increase community engagement by 247%. Developed the company's content strategy and SEO plan, which resulted in 260% more free traffic from Google searches. Created email marketing programs and community initiatives that successfully improved customer engagement and retention. Worked directly with the sales department to improve lead quality, increasing the lead to sale conversion rate by 248%. Partnered with the Product and Tech teams to ensure marketing goals supported their work and improved the overall user experience. Built and led a talented marketing team covering all functions: performance marketing, SEO/SM, content, social media, and email. Focused on cost-effective marketing by carefully managing the budget, which cut the Cost Per Lead (CPL) to a record low and increased overall profitability. Planned and led the entire marketing strategy for the company's expansion into the UAE, successfully launching the new brand (Nestr.ae) from the ground up.

Brand Solution Manager

Team Pumpkin

May, 2022 - Oct, 2022 5 months

Manager - Performance Marketing

Team Pumpkin

Jan, 2021 - May, 20221 yr 4 months

Led 15 team members in performance marketing, SEO, and strategy. Led and worked on paid media and organic brand strategy with clients like Tata (Tiscon, Jasera, Steel), ITC, IndusInd Bank, MamyPoko, Sleepyhead, Plum, Chicco, Homely, The Bowl Company, PL Apollo, Columbia Asia Hospital, etc. Executed a strong paid media marketing strategy for SaaS clients like Unicommerce, Keka, Sezzle, and Moengage and grew their business by 128%. Increased revenue by 437% for e-commerce clients. Managed quarterly $3 Mn+ marketing budget across paid channels and forecasted to deliver efficient return on investment. Developed and executed paid marketing campaigns with solution-oriented approach and drove ROI of 6.8x, potential customer traffic by 47%, brand exposure by 87%, and elevated sales by 44%. Managed, set up, executed, and analyzed a portfolio of paid media campaigns with the goal of driving cost-effective, high-quality app installs (UC Campaign) while managing a budget and other KPIs. Managed social media platform and increased engagement by 236% followed by follower growth by 873%. Tested, launched, and scaled digital lead generation and e-Comm through programmatic buying and delivered 152% growth in overall ROI. Developed engaging, impactful, and relevant creative while ensuring they are digitally optimized across all relevant platforms and increased CTR by 26%. Worked with internal and external teams to test advertising and landing page creative.

Senior Marketing Executive

K12 Techno Services Pvt. Ltd.

Jul, 2020 - Jan, 2021 6 months

Developed D2C marketing strategies for the organization and achieved 58% growth in revenue. Led the social media marketing strategy and grew followers from 5.3k to 18.2k and engagement grew by 294%. Managed budget of quarterly 3Cr for lead generation and conversion campaigns. Executed and managed campaigns across digital channels like Google, Facebook, Criteo, Taboola, Affiliate, and Trade. Developed and communicated marketing plans, campaign results, and project recommendations to the management team and reduced marketing cost by 48%.

Microsoft Most Valuable Professional (MVP)

Microsoft

Aug, 2019 - Dec, 20245 yr 4 months

Marketing Executive

Upwork

May, 2018 - Jul, 20202 yr 2 months

Worked with US, UK, and APAC regions of clients from various sectors (SaaS, EduTech, FMCG, FS, Consumer Goods, Tech). Executed the social media marketing strategy for various clients and grew the engagement rate by 300% and follower base by 392%. Executed and managed campaigns across digital channels like Google, Facebook, Criteo, Linkedin, TikTok, and Affiliate which reduced the CAC by 89%. Coordinated with various agencies, stakeholders, and partners to reduce marketing costs and uplift the revenue model by 28%. Developed structure to measure the success of key areas identified in digital strategy. Developed and executed marketing programs and general business solutions resulting in increased company exposure by 21%, customer traffic by 39%, and elevated sales by 44%.

Education

Master, Digital Marketing
Digiperform (2020)
Bachelor, Computer Science & Engineering
Lovely Professional University (2018)