Rashmi Saini

Hi. My name is Rashmi, and I have around 5 years of experience in, like, I have oh, okay. In order to, enhance domain authority, what we need to do is, first of all, we need to analyze the entire website using different tools, like SEMrush is the one that I prefer. We analyze the entire website, audit the site, and then we check out the issues. 1st of all, it all begins with technical s o SEO. So we check out the issues, and then we fix all the issues that are available. There'll be it four zero four speed loading speed, everything. Once that part of the website is done, we move to the next step, which is, which is, you know, uploading authentic content for our website, which includes, like, whatever our website is related to. For example, if my website is related to data, I'll, like, I'll find the relevant keywords related to my product and then write blogs and articles about them, and then and then, you know, make them available, different sources of content. For example, articles, blogs, if there is any press release related to my product, all those things. And, also, I'll make sure that I, whatever keyword I'm, you know, for example, I have I have chosen a keyword, for example, what is data observability. So I'll make sure I have to answer all the questions related to that particular keyword that users usually ask for so that, I provide all the answers and users can find all the information. So that is type of content that I aim to provide on my website. Once everything is done, when it's fine with this website is, you know, as you optimize, technically, it has proper content navigation, proper navigation on the and on my web entire website. One that is 1 part. And then after that, once all that is done, I can start with the backlinking process. That is totally authentic organic backlinking. I approached to the similar sites and asked for, asked for guest post, you know, website, you know, blog extension, all those things. So a combination of tech on page and off page SEO can help me enhance the domain authority.

Okay. In order to ensure that my team, keeps up with the latest Google algorithm update, I personally prefer, one of the best websites that is Google that is search engine journal. that is a really authentic site where you can find answer to all the questions, for example, what are the new updates on the Google and everything else? Apart from that, there are other relevant sources for the Google algorithm updates like backlink hook. From there, not only I get information about the updates, but also I get information about if there is any improvement or change in the backlinking strategies or everything else. So that is how I can make sure that my team stays updated. it's not just about the team. 1st, I check all the updates using different as I mentioned, and the most reliable is, you know, search engine journal. I go through everything, and then I inform my team about it. Also, I ask my team to stay updated to go through these sites, like search engine general, SEMrush blogs, and everything so that they stay update they also stay updated on all the new updates.

Okay. my experience with international SEO, so currently, the company I'm working with, and the and the company that I worked with in the past, that is. So both of them are US based companies. So what I do is I in order to target the international SEO, I make sure to choose the keywords as per the as per the region that I need to target. For example, if I'm targeting US. So while doing the keyword research, I make sure, that I do the keyword research of using filter for the US. For example, in SEM or if you get everything for example, I'm searching for data observability. I'll I'll see how much how much search volume is in the US. So I choose keywords on the basis of the US search volume, and then I pick keywords from there and draft the content or ask the ask sellers to create the content accordingly. So that is how I target particular con countries for the content and the for the SEO part. And, regarding language handling, that it's always if we have a preferred country, we can, you know, make sure to target content in their language. For that, I don't have much experience, but then I have all for tools like if you have if you wanted to change the content to a particular language. So first, we make sure that we target keywords accordingly. And then after that, there are, there are translation tools, or we can say plug plugins that are available on Google, that we can add to our site, which can help us translate the content to other language.

Okay. The actually, the importance of voice search is increasing every day because if you look, we have got options for images, voice search. So these are the new things that we need to target nowadays. For in order to target voice search, what I prefer is, there is always an option to add a schema called FAQ in our content. So not just a schema. We make sure that whatever content we are uploading on our website, we need to add FAQs and the schemas for FAQs. What happens is, for example, there is a question like, what is the causes of heart attack? And I am be it. I'm addressing it in my blog, but I if I address that same question. I add FAQ session. I add 1 schema for FAQ, and I answer that particular question there also. So the chances of appearing in the voice search increases. The and while, doing the keyword research or while, finding for particular questions, what I do is I also look at there is 1 section called people also ask for in Google where you get the type of voices that might help. Actually, it is not exactly the voice search, but it is a type of questions that people might ask. The So what I do is I consider those questions also by adding FAQs. The this helped me target, the voice search part of the SEO and help us appear better when there is voice search.

Okay. Data plays a vital role, be it whatever. So there is a high like, higher importance of structured data in SEO. For example, data could be anything. data could be the keyword search volume, the keyword difficulty, for the keywords that I'm targeting. So for example, I'm targeting a keyword. for example, let's say I'm targeting a keyword, what is what are the main causes of heart attack in the US? So example, if I am targeting the keyword for US and if I consider the data for that particular country, for example, if I look at the search volume in the US, if I look at the keyword difficulty that might that I might face in a particular region. So this is how the structured data helps. So which makes easier to target a particular region, a particular niche, or a particular country. So it is very important to have structured data. And for me, structured data exactly is the is availability of proper data when it comes to keyword volume, keyword difficulty. And that's not it. Apart from that, the another structure data that I rely upon is the after conducting the site audit, the data that I get so that this is the number of 404s in your website. Or this is these are the broken links. These are the soft 404s on your website. That is the data that is most important while we fix the tech SEO also. Seeing the tech SEO, considering all the 3 types of SEO tech, on page and off page, in tech, the structured data help us to optimize the website better than we have a list a proper list of errors. So I always make sure that to create a proper list. So when I have that proper list of errors, it becomes easier to target those questions, and, it becomes easier to target those errors and fix them properly. Content wise also when I have structured data upon, you know, keyword difficulty, volume, and everything else, when I have that properly, it becomes easier for me to give guidelines to the content writers, how to write the content and what type of content would be better. And 3rd, when I have structured data about which sites that I need to target for backlink exchange or organic backlinking, for example, if I'm targeting, health related site and if I have a proper data on other sites that also, upload such type of content, it becomes easier, to exchange a link with them. So in all the 3 aspects of SEO, structured data actually plays a vital role in making sure that the entire process is smooth, and we carry out everything step by step, and SEO is done appropriately.

How would you identify and prioritize technical issues on a client website? Okay. Okay. my first approach whenever I do SEO is to technically audit the site because this is the beginning of the SEO. If technical part of your website is smooth, it becomes easier to do any other things. If the technical part of my website is not strong, if there are a lot of errors, technical SEO issues on my side, so no matter what I do on page and off page, I will never get appropriate results. To always I use tools like, SEM rush to audit and Google search console also. So first, I target SEM rush. So I conduct the site audit and find out all the issues. Then, for example, if there are issues related to meta tags, I try to fix them on my own or give guidelines to the content writers so that this is how they can fix the issues. And since I have background in content writing also, I take care of the metatypes part. And then if there are any other issues like 404s or any such type of issues that needs more of attention from the developers, I contact directly with the developers in my current company. Also, I work directly with the developers. So I tell them these are the issues, and then I ask them to fix. Once the SEM rush part is in and once my website health score is above 90, and, so I prioritize them errors, notices, and warnings. The this is how SEM rush categorize regular error, issues. So I make sure I fix all of them. Once my health score is above 90, I go to Google search console, and then there I check whatever is the issues. For example, if the pages are not crawled, what is the reason why they are not crawled? And then I contact again with the developers and ask them to fix those issues. So this is how I do all the SEO stuff. And I make sure that the that the company or the client I'm working for understands the importance of technical you. Because this is where it all begins. So, yeah, how this is I prioritize this. Always technical SEO has to be has to be strong. Only then we can proceed for this. Otherwise, no matter what we do, Google will never consider as a good site.

Sure. Content optimization is in line with SEO best practices. Okay. In order to ensure how, the content is in line with the SEO best practices is, again, I keep on checking updates from, search engine general, SEMrush, and. I totally rely on these sites. I check out whatever the updates are there. And this is how I know what is going in the market of SEO or in the market of keyword currently in the in the current scenario so that I have the idea. Then the 2nd part, what I do is after doing the keyword research and everything, I provide all those keywords to the content writer. And if it is the beginning of everything, I make sure I explain content writers how SEO optimized content is written. So that includes, you know, you should have your primary keyword. Like, you should have 2 type of keywords, primary and secondary, which you are going to target. So I make sure that the primary keyword is included in the URL, in my header tags, in my introduction. And in the conclusion, it might sound a bit old school, but it is very important to have keywords in the important part of your content and also in the meta tags. Then I explain content writers how to include the keywords. I tell them the appropriate structure. So the appropriate structure for any article. Right now, I'm just talking about the article for any article or blogs is that it should have proper introduction, header tags, and then proper conclusion. And right now, considering the current scenario, proper FAQs, and the keyword should be included appropriately. After that, the keyword should be present in the meta tags in the URL, so which help us better understand the which help us better target the keywords. For example, if every if anyone is searching for a particular keyword And if I have mentioned those keywords in my meta tag, in my URL, and in my header tags, and if users if any reader comes to my website and checks, search for that particular keyword again. So he has he or she has a clear idea that, yes, this is the particular keyword I was looking for and the person has included. So this is how the content type optimization works. It should have proper keywords, proper format. And it's not just about keyword. It is also should the content should be reader friendly. For example, I have a topic, heart attack. I try to include as much information as possible in the content. For example, what is heart attack? What are the causes of heart attack? what, like, how do I identify if I have heart issues? I make sure to include all the information. And then if there is any important data I am For example, if I'm providing data related to what are the major causes of heart attack, what I do is I make sure to provide an external link to an authentic site that is referring to this data. For example, if I'm talking that every year in US, 5,000 people get heart attack. So I try to source this type of data from authentic sites like Statista all dot GOV site. And then I link I provide the link of those sites. It helps in 2 ways. 1st, it provides external backlink and then external link. And second, it helps to boost the authenticity of the content. So, basically, saying a good content is the one which has proper structure, proper primary and secondary keywords, proper meta tags, and link to authentic sites to make our data look more authentic and relieved. So this is how I ensure the content is optimized properly for the best practices. And apart from that, I make sure there is proper internal linking also. So if I have written something related to the, something related with the current topic to any other, but, it could be linked with any other blog on the site. So I make sure that the interlinking is done properly. This is about the article. And for the homepage and other pages also, Proper structure of the content and meta tags play an important role.

Would you handle the situation with client's expectation regarding or get improved from SEO and GST? Okay. Okay. This is a very common issue that we face every like, literally in every company. Most of the peoples most of the people have this unrealistic expectation from SEO. They think that SEO will do wonders within a day or 2. In this type of scenario, it is very important to explain the client by showing them proof from authentic sites. For example, in my past companies, it has happened. Like, people say that, you don't write need to write a longer form of content, or you just know don't need to do backlinking, Or you don't you should not pay attention to the technical issue so much that you are so much involved in it. In this scenario, what I do is I Pick data from authentic sites. Properly the sites that only talk about SEO and such type of thing. I pick data from there and Explain the client by providing them those link. See, this is going in the market, and I try to figure out What type of sources, does the client believe? If they believe in video sources, I provide try to provide them that sources. If they believe in written articles or something, I. So my strategy is not just based upon, you know, tell talking to them out of the things. No. No one is gonna ever believe if we just talk to them. It is always a good idea to explain them things with strong proof. So that is always my strategy. I provide them strong proof. I provide them the reasons why I'm doing organ why I'm what I'm doing for SEO, why I'm doing it. I provide them, authentic information from authentic sources. This is how I make them believe that this is how the entire thing is done. And if they have any unrealistic expectations, I never say them, yes, this is this can be done. I clearly tell them this can be done, but it might take so and so time, and I tell them the exact reasons with proper proof to make their expectations clear related to SEO. So I always believe that to provide them proper proof of what actually should be done and can be done, SEO can be really helpful.