Ravi P

Yeah. Sure. So I have more than a 5 years of experience as a social media marketing expert. I have worked with the many international clients. Currently, I'm working with the Australian agency who have more than more than 20 clients. Now most clients are from retail, um, insurance. Retail insurance, ecommerce clients. I will be managing their social media ad ads. I'm looking at their client communications, landing page, development, suggestions, and all that.

So, yeah, I have to usually, you know, uh, we took, like, more multichannels approach to generate, uh, optimum result for our clients or, you know, give them lower cost of acquisition sometimes. So one of the scenario was where I have to integrate the meta ads with the Google Ads where, you know, in app install campaign where uh, Google Ads have lower cost per app install. So we were generating traffic and audience generating from the, and then we were retargeting them with the Google Ads to generate more app installed with a lower cost.

So every testings for the met, uh, Meta. It's Facebook and headsets or ads or objectives. If you have multiple, uh, creatives, multiple, uh, audiences, you can test it with the AB testing where if you are testing 2 different, uh, audiences, you can create 2 ad set with the 2 different audiences and kept that ad same as in a boat so you can test the audiences, uh, in edit testing. Or if you want to, you know, test the creative or the ad copies for the same. You can create 2 different ads with the different of creative or different sort of ad copies, and you can test them in the AB testing.

So, usually, what I do is I always read the matters updates whenever, you know, I have a blog. I read blogs related to the Facebook advertising policies and keep myself up to date with the latest update in the policies or any new changes.

Sudden drop in the meta ads campaign. I will go for the first, like, how the result have dropped from in a particular time period, and I will compare it to the previous period. Right? And I will check whether there has been any issue with the creative or any, uh, like, if their creatives get funded or not, whether the ad copies which we are using is, uh, for the audience which we are using is not saturated or not. Then we check the issue with the landing page if there is any change or any issue with the landing page or not. So this is how, you know, we got to troubleshoot for the sudden drop in performance of.

So sometimes it happened that our bad our campaign are not perform at we didn't get the desired result from that. Then we change at the midway, uh, and we do the redesigning without changing the objective. So if we have, like, if we have lead campaign or sale campaign, I will go with the redesigning of the at the ad set level where I can change the audiences. I can change the, uh, multiple I will change the platforms, or I will change the creatives, or I will change the ad copies at that. So, overall, I will change make the changes at the ad set or ad levels, and I will redesign the campaign. That's how I can change the audiences and all that things without changing the goal of that or objective of that

So SEO, PPC, and content market strategy. So, yeah, so most of our our strategy are, like, you know, aligned with all that, uh, multiple channel approach. So what it does is that if you are running any campaign on Meta, right, so it will generate the traffic on the website, which can help the EPC or SEO. Right? If if if you are generating traffic over the website, it can, you know, know the keywords or the things from OPC. We can, you know, use that audiences for the meta generated traffic to that particular page or particular website. We can use that audiences in PPC. Also, the content should be you know, you can modify the content of that according to the end copies which we are working for matters, or you can use that end copies and the queries for PCS also. Right. So this is this is the way you can integrate it with the all that AdWords campaign.

So, usually, what we have done is we usually use advantage advanced targeting options to for our campaigns. Like so for some time, we have, like we checked that there was there we we we have done AB testing regarding this, regarding the the advanced targeting option and the manual targeting options. Right? And we have checked that there are 3 percentage of increase in the sale amount and revenue and the sale number of sales

So there are 1 we have 1, uh, client, ecommerce client who have, you know, a time incremental scaling for that in during the Christmas time. Right? So where we have generated, like normally, we use, like, 100 to $200 per day. But due to the incremental increase during that period, we have increased it up to the $1,000, and we have, you know, generated more than 15 of 1500 1500% of ROI for the same campaign.

So the things like sometimes what happened is when you are doing the targeting for, uh, particular, uh, product or services where, you know, you have to target a very limited area or you have very limited area square of media where you do not you need to target the selected people or, you know, we we have a very less number of audience size. Right? So one of the client we had is that. He works as a dance studio, and he has also to a local area where we have to target in this whole city around in the 30 kilometer of areas. Uh, the also, the the targeting options were very limited, and we managed that

So usually, we use user analytics reporting campaign results to us, clients, or stakeholders. So what we use is, like, we give 1st of all week with the overview of the all the campaigns with the main KPIs, like, whether the budget is how the budget is reach impressions. Right? All the major things we've turned over. Then at the captain level, we present the data for each captains. Then we present the data at each ad set level and also at the end. We also give the, uh, data