Ridhima Chopra

Architected and executed a $4M USD integrated media plan across Print, CTV, Meta, and YouTube, strategically timed to leverage the high-visibility window of the ICC Mens T20 World Cup. Orchestrated the end-to-end national launch by managing a $1M USD budget across teaser, pre-order, and launch phases; synchronized creative localization across ATL and retail touchpoints while co-heading an exclusive launch event for 50 elite tech creators to drive organic social advocacy through immersive "Experience Zones" and strategic product seeding. Spearheaded the December 2025 media sustenance campaign by optimizing channel selection based on P10 launch analytics and pioneered the Pixel Upgrade Campaign, which achieved a 2% measurable brand lift on YouTube. Directed a 50cr+INR budget for the Pixel 10 launch, utilizing a cross-channel mix of OOH, CTV, Youtube, PMAX to achieve 112% P10 volume sellout versus forecast and drive highest-ever brand health metrics with 4% increase in Unaided Consideration and 3% increase in Unaided Purchase intent. Commanded the Pixel 9a launch by synchronizing creative delivery across high-impact channels including IPL, OOH, Print, and YouTube, generating 6.4M cumulative reach and 65K CTA clicks in print. Oversaw the planning and execution of a 10cr+ INR budget for the Pixel 9, 9a, and 10 launches and prestigious activations including BMW Golf Cup (2024 & 2025), Harpers Bazaar Women of the Year, and the 'Ticket to Arsenal & Anfield' campaigns, driving over 200k+ social conversations. Masterminded the end-to-end localization strategy for the entire Pixel India product suite, adapting global core assets, UI, and retail marketing materials to ensure cultural and linguistic relevance for the Indian market. Developed and implemented the Pixel Drops Playbook and Go-to-Market (GTM) strategy for India, utilizing activation across social, retail (250+ stores), and trusted voices.

Acted as the primary liaison between key FMCG and BFSI clients (ITC Aashirvaad, Ujjivan SFB, Reliance Campa) and internal creative teams, overseeing the end-to-end execution of festive and brand campaigns while ensuring 100% on-time delivery of complex creative assets. Spearheaded a comprehensive competitor landscape analysis for Ujjivan SFB to inform campaign strategy and coordinated specialized branding initiatives, including sound branding for Reliance Campa Cola and high-engagement creative delivery for the FMCG sector.

Spearheaded the development and management of the comprehensive social media calendar, driving consistent brand presence by ideating and designing high-impact content for both social platforms and CRM email campaigns. Pioneered the use of pop-culture-driven creative strategies to resonate with programming students, significantly increasing user relatability and engagement across digital touchpoints through targeted copywriting and design.