Ridhima Gangwani

Grew LeadSquareds LinkedIn following by 20% in 8 months, driving 199K+ total impressions, 66K members reached, and a 70% increase in engagement rate. Revamped Instagram content strategy with carousels, memes, and engagement-driven postsresulting in 3K+ profile visits and improved brand perception. Developed a data-driven content calendar focused on virality, engagement, and lead generation; aligned content with business and product goals. Collaborated cross-functionally with product and performance marketing teams to ensure messaging consistency across campaigns. Built and implemented an internal intake system for social media requests, reducing turnaround time by 25% and improving stakeholder satisfaction.

Supported the execution of social media and content strategies across platforms, with a focus on content creation, community management, and influencer marketing. Created engaging captions, scheduled posts with relevant hashtags, and assisted in social listening to improve engagement and brand presence.

Managed 67 Instagram accounts for diverse clients, overseeing content strategy, KPI-driven execution, and end-to-end account growth. Designed graphics, carousels, and visual assets using tools like Canva, and edited short-form videos and reels to align with brand aesthetics and engagement goals. Monitored key performance metrics, conducted audience analysis, and provided data-backed recommendations to optimize content and achieve client goals.