RISHIKESH KUDALE

Owned end-to-end paid acquisition across Google Ads, LinkedIn, Meta, Microsoft Ads, YouTube, PMax, Display and Programmatic, covering planning, campaign architecture, targeting, launch, optimization and reporting. Managed $500K$600K monthly cross-channel portfolios, allocating spend based on CAC, lead quality, funnel conversion, ROAS, pipeline contribution and revenue outcomes. Structured campaigns across brand, competitor, category, use case, geography, retargeting and high-intent segments, aligning keywords, audiences, messaging and landing pages with buyer stage. Managed acquisition for a self-serve EdTech/PLG motion, generating 1,150+ purchases, S$142K+ revenue, ~S$54 CAC and 16%+ lead-to-purchase conversion, through paid search, PMax, retargeting and CRO. Evaluated performance across CTR, CPC, CPL, CPQL, Cost/SQL, CAC, CVR, LTV:CAC, payback, ROAS, opportunities, pipeline and revenue, avoiding optimization toward lead volume alone. Ran structured experiments across keywords, match types, audiences, bidding, creatives, offers, landing pages and retargeting, using scale/hold/stop criteria to guide investment decisions. Worked across GA4, GTM, HubSpot, Mixpanel, offline conversions, server-side tracking, Tableau and Looker Studio to connect ad spend with qualified leads and downstream revenue signals. Built QA frameworks across budgets, bids, targeting, placements, creative, URLs, UTMs, conversion events and tracking, alongside daily pacing, weekly optimization and monthly budget reviews. Managed and mentored Performance Marketing Executives and Analysts, while partnering with Creative, Content, Web, Analytics, Sales, RevOps and client leadership on acquisition and business outcomes.

Led global acquisition across self-serve PLG subscriptions and enterprise SLG motions in the US, UK, Canada, Australia and New Zealand, optimizing the CAC ARPU LTV ROAS loop. Managed approximately $500K monthly media investment across Google, Meta, LinkedIn, Microsoft Ads, YouTube, PMax and retargeting, pacing, CAC and downstream revenue measurements. Scaled acquisition to 200+ PLG signups and 100+ enterprise demos/day, while improving ROAS to ~8X and reducing blended CAC by ~50%. Measured ad landing page signup activation product engagement paid conversion, alongside demo MQL SQL opportunity ARR/CARR, identifying funnel leakage and conversion opportunities. Optimized signup CAC, activation, trial-to-paid conversion, ARPU, LTV:CAC, payback and retention signals, aligning acquisition with pricing tiers and customer value. Built HubSpotPostHog lead scoring, routing and lifecycle workflows, improving MQL-to-SQL velocity by 18% and accelerating follow-up on high-intent users. Increased priority-account engagement by approximately 40% through account segmentation, paid social, search retargeting and multi-stage engagement sequences. Used GA4, GTM, HubSpot, PostHog, AppsFlyer, Tableau, offline conversions and server-side tracking, partnering with Product, Sales, RevOps, Creative and Analytics on acquisition, activation and revenue growth.

Led integrated marketing across the US for 3 SaaS products, targeting SMB, mid-market and enterprise buyers across Construction, Landscaping and 16 construction sub-verticals. Managed $2M+ annual paid media investment across Google, LinkedIn, Meta, YouTube and Display, generating 900+ MQLs/month, improving ROAS from 2X to 6X and reducing CAC by 20%. Planned and executed 1:Few and 1:Many ABM programs using account tiers, ICP, industry, persona and engagement signals to acquire new accounts and accelerate existing opportunities. Built multi-touch inbound and outbound campaigns across paid media, email, webinars, events, social, retargeting, publishers, content syndication and SDR outreach, aligning every touchpoint to GTM and pipeline goals. Collaborated with customers, Product Marketing, Sales, Customer Success, Design and Content teams to develop case studies, customer stories, blogs, webinars, podcasts, landing pages and campaign content supporting awareness, demand generation and sales conversion. Extended core content across paid campaigns, email nurture, social, publisher channels, webinars and sales enablement, creating multiple campaign assets and touchpoints from individual content initiatives. Built and segmented a 300K+ prospect and account database by ICP, persona, industry, geography, company size and engagement for ABM, lifecycle email, SDR activation, retargeting and personalization. Executed 20+ global trade shows, webinars and field initiatives, contributing $1M+ influenced pipeline, while managing 15+ publisher/media partnerships across newsletters, e-blasts, webinars, podcasts and sponsored programs. Partnered with Sales and Product Marketing to create case studies, pitch decks, battlecards, campaign collateral, industry messaging and persona-specific value propositions, supporting prospect engagement throughout the buying journey. Ran structured tests across audiences, segmentation, messaging, creatives, email flows, CTAs, landing pages, bidding and channel mix, applying learnings to improve conversion and pipeline efficiency. Tracked CPL MQL SQL Opportunity Pipeline Revenue, using GA4, GTM, HubSpot, Meta CAPI, offline conversions, Tableau and Looker Studio to connect marketing activity with business outcomes. Coordinated multiple concurrent initiatives with Sales, SDR, RevOps, Product, Product Marketing, Customer Success, Content, Creative, Web, Analytics, external agencies, publishers and leadership, managing priorities, timelines, dependencies and campaign delivery. Managed and mentored Performance Marketing Executives and Analysts, while developing repeatable campaign playbooks, reporting frameworks, QA processes and marketing best practices to improve execution across initiatives.

Conducted market research and analysis for business strategy projects.

Supported digital marketing campaigns and social media outreach.

Managed marketing operations and campaign execution.