RISHIKESH KUDALE

Led multi-channel demand generation across Google Ads & Meta Ads for PLG (subscriptions) and SLG (enterprise deals), optimizing the full unit-economics loop CAC ARPU LTV ROAS across US SMB to enterprise segments. Managed $500K monthly paid media spend, driving 200+ PLG signups/day and 100+ SLG demos/day, contributing to ~$4M monthly ARR and supporting scale toward board-level revenue targets. Improved ROAS to ~8X by tightening funnel efficiency, reallocating spend toward high-LTV cohorts, and reducing blended CAC by ~50% through creative testing, audience segmentation, and keyword intent modeling. Optimized ARPU and LTV by aligning acquisition campaigns with pricing tiers, trial-to-paid flows, and enterprise deal velocity, improving Trial Paid CVR and downstream revenue realization. Built and owned HubSpotPostHog automation for lead scoring, routing, and lifecycle tracking, increasing MQL SQL velocity by ~18% and improving pipeline predictability. Scaled ABM and retargeting programs across paid social and search, increasing key-account engagement by ~40% and improving SLG pipeline efficiency and deal value realization. Owned analytics & attribution across GA4, GTM, Tableau, Appsflyer, and server-side tracking, enabling accurate revenue attribution from spend to CAC, ARPU, LTV, and ROAS across web and app journeys. Partnered closely with Sales, RevOps, and Product to align ICPs, messaging, and revenue goals, directly influencing $10M+ in influenced ARR and CARR pipeline.

Executed Google Ads and Meta Ads campaigns across search, display, and social to deliver 600+ MQLs/month. Implemented Meta CAPI, GA4, and HubSpot Ads Offline Imports to optimize for booked meetings and conversions. Partnered with SDRs and analytics teams to align campaign messaging with pipeline targets. Conducted A/B and multivariate tests on creatives, CTAs, and landing pages; improved lead conversion by 15%. Led research, planning and execution of 20+ trade shows and expos in United States, Canada, UK and Australia. Generated over $1M in sales pipeline through event engagement and strategic pre- and post-event outreach workflows.