Rohith MM

Hi. Uh, my name is Rohit. Uh, I'm working at, um, I was working by just as a senior graphic designer with 9 years of experience. I mainly work on brochures, posters, flyers, Emailers, etcetera. Um, before that, I was working in the hospitality industry, Uh, and that was how I was working on mainly, uh, for clients, uh, like social media ads or promotions for their websites and etcetera.

So I use Photoshop and Illustrator mainly for creating all the social media posts. Uh, so first thing, uh, social media post.

We want to design website country marketing message. Uh, so the first thing I need to, uh, receive is a copy on what exactly needs to be done. I need a brief word, the, uh, the content is going to be used Based on that, I create the and I'm also gonna need the dimensions. So once I get that, I create a creatives, uh, that needs to be done for the specific market. For example, if it is something related to your promotion, I need a copy. Based on that, I'll design A banner or maybe a small post height post size dimension creator as per the requirement. You're creating the using the copy provided to

So the tools I use is Photoshop and Illustrator. So if you want icons, uh, those are will be created using Illustrator. And if you are looking for something like, uh, let's say, a Social media post. And you want creators so it'll be a mix of both. I'll be using Photoshop and Illustrator. But the main tool in that, uh, social media post will be the Photoshop. While the photo editing, everything will be done in Photoshop, while the icons or any kind of vector elements or CTAs, everything will be created using Illustrator. And everything is linked when I but at the end of the day, both the tools will be linked together when working.

Sir, would you take tonshow.com? Uh, before we design any kind of materials for or any kind of brochures or flyers or anything, we follow a brand guideline. So that's the main thing. Uh, before a designer start working on anything, that person should have a brand guideline with them. So based on the brand guideline, before we decide the kind of fonts, the logo, because some companies might be having 2 logos. For example, let's say 1 will be the colorful logo, and 1 will be the light background, uh, logo that can be used on the darker background. So, for example, it might be a white color logo or any gray scale. So we'll beat that again. Everything and the logo size will be there mentioned in the lower brand guideline. All those things, the fonts that can be used for print and digital might be a different one. So based on that, we'll be creating the material. But when it comes to the design, uh, that will be a generic design that designers will come up with. But at the same time, that design will also have to match up with the company guidelines. Maybe, like, for example, let's say, images. Uh, designers cannot go and pick some random images and say, okay. This is part of the company. No. Every company has their own guidelines. So as for that, the designer will have may have to choose the images because there won't be a guideline where the in background, the image might be white or maybe the there should be a specific kind of lighting for the images. So that'll be done as per the guideline provided by the

Uh, so one thing is, uh, we will be going through, uh, the older creatives that was done advertising done for the by the company. We'll use that as a reference just to know how what is the style you guys follow and everything. As for that, we will be doing a little bit of research on how to make it look a little bit more modern. At the same time, it it is consistent with the brand identity. Uh, and we'll also make sure the fonts and everything will be matching up with the, uh, guideline. But the image, we might do a little bit option, maybe try a different style or maybe give it a little bit of change in the image chart comparing to the what the company's previous ads are. And, again, at the end of the day, everything will be depending on the copy that the designers receiving. Based on that, the creativity will be unleashed in such a way that it at the same time, it will also be consistent with the brand identity.

Okay. Uh, so for campaign objective into visual appealing designs, first thing is we need to understand what this campaign is for, who we are targeting. Uh, based on that, we'll follow a design. So the way I do stuff is especially when it's a campaign objective, one thing is try to keep it 1 style on then if it is, like, 5 campaigns that is coming for the same objective, What I do is I use the same design, same layout, everything. Only thing that'll keep changing is the visuals. If there's a if if, for example, let's say there's a, uh, mobile phone image. Maybe in the next email, I may not use the same mobile. I'll make it tweak. Maybe the angle of the phone might change a little bit. Uh, show a little bit more of the screenshot inside or maybe sometime we don't have to show the screen. Instead, we can just show a mock up of a, uh, screen where the screenshot of of this particular requirement can be highlighted a bit more. So this way, we can make the campaign look. At the same time, I would recommend that let's stick with 1 style for each campaign so that The audience doesn't get confused about why, uh, so it'll or it'll be a bit more easy for the audience to Connect with the previous design. So they they know that, okay, this is part of the same design or part of the same campaign rather than giving them a confusion on or making them think, okay, what is this? Then later, they have to figure it out. Okay. This is part of the previous campaign, which is already

Sales such as presentation and collaterals, align with the campaign creator type. Uh, when it comes to creating a presentations for creative, uh, one thing is we'll create a standard template. Uh, we'll be creating template for each campaigns. As per that, as per the copy, as per the topics, and as per the, uh, details you wanted inside the presentation. As per that, we'll be modifying and creating it. And all those, uh, if there's any kind of graphs, If you want it to be properly infographics kind of PPT, everything can be incorporated as per the campaign and the, uh, kind of copy we are receiving. Uh, as per our requirement, we can increase or reduce as a copy or maybe number of bullet Points can be radios or maybe some slides can be merged into 1. So all those things can be taken care of.

Uh, the way I see things is all the teams are integrate inter integrated and connected together. So let's say, uh, it can be a developer. It can be a copy team. It can be design team. So these 3 things will be integrated into all the campaign objective. So for example, let's say it's an email. As a designer, I only take care of the design part while it's being converted into externalization, that is done by the developer. So the designer have to speak to the developer. Uh, right, same thing goes with the copy. The first thing, the copy have to come to the designer. And if designers feel like, okay, if there's any section where the copy is too much. We designer will definitely speak to the copy team and ask them, see if there's any possibility of reducing the copy or maybe we can have the copy done in a certain manner so that it'll look better in the design. All those things is taken care of. So at the end of the day, designer copy and developer. All this team have to work together with the whoever is getting involved in this campaign have to get involved together. That's the best way to get the things done. That'll be easy and open communication. That means there is no kind of unwanted doubt or on miscommunication happening between each team members.

Uh, when it comes to applying brand guidelines, there are certain sizes of logos or maybe the colors we can use, uh, the fonts we can use. And second thing is what I would suggest just when it come to social media campaigns or creators. Uh, let's say let's say 3 sizes. For example, 10 80 by 10 80, 1920 by 1080 and okay. Let's see with these 2 sizes for the time being. Uh, and another thing is 1200 by 620. Okay. Sorry. These are the 3 sizes mean sizes. So first thing, we create a template in such a way that the logo placement, uh, and if there's any additional text is coming that was going to be standard in all the templates, we're going to keep that as a base layout. That means in all the creatives that is going from this campaign will have the same template. That means the logo placement, everything will be placed. Now, uh, when it comes to the guidelines, now what we're going to do is the fonts, the colors, and everything that we can play around when it come as for the creative and the size and all those stuff. And fonts, that is something we have to be very careful because every brand brand has their own fonts. And there are times where we can play around with the fonts, but up to a certain limit, there is a limitation. But lower placement, the color combination, everything should be matching up with the brand guideline so that it will have a consistency with the company's, uh, all votes and all the creative, we are sending out all the campaigns, everything.