Rubi Das

Strategic Planning and Consultation: Collaborate with advertisers in the Amazon marketplace and brand marketing sectors to understand business goals and develop tailored Amazon marketing strategies from design media plans, store page strategies, and creative recommendations grounded in measurable outcomes. Consultative Sales and Analytics: Drive revenue by providing consultative advice, negotiating ad solutions, and optimizing campaigns based on client KPIs. Utilize analytics to provide actionable insights, enhancing campaign effectiveness and aligning with business outcomes. Stakeholder Relationship Management: Build and maintain relationships with internal and external stakeholders, positioning as a key influencer in product roadmap development, platform strategy, and Amazon narrative shaping. Category Expertise Development: Conduct industry research to develop a deep understanding of the eCommerce industry, enabling targeted marketing solutions and helping advertisers achieve their business objectives. Media Planning and Execution: Lead the planning, execution, reporting, and optimization of ad campaigns, including budget management, analytics, and real-time targeting recommendations.

Portfolio managed: FMCG, Telecom, Auto, Banking etc Brands: Pepsico (Beverages & Snacks), Diageo, J&J, Audi, Airtel, MMT, Axis Bank. Consulting: Adopt a consultancy approach, leveraging deep product expertise to guide and advise customers on optimising their marketing strategies. Client servicing: Build & nurture strong client relationships both internally and externally, and act as a key influencer in framing product roadmaps, platform strategy complimenting advertiser's marketing objectives. Account Planning & Forecasting: Provide dedicated account management to top clients, develop GTM strategy and support strategic account plans, ensuring consistent achievement of business-level revenue on a monthly/quarterly basis. Product/Technical Excellence: Bring a deep understanding of the technical solution offering, competitor landscape, and overall digital marketing ecosystem and unlock opportunities for upsell/cross-sell. Cross collaboration: Collaborate and engage with cross-functional teams like Product, Engineering, Sales, etc to develop strategies and stories tailored for business audiences.

Clients managed: Agencies (Xaxis, Publicis, Dentsu, Havas Media and others). Manage a portfolio of accounts and pitch technical product proposition to create short term and long term strategic commitment with the client to meet their business needs and expand their markets through the product offerings. Provide dedicated account management to clients, from developing GTM strategy, manage planning, execution, optimize, reporting and share strategic recommendations. Build deeper client relationships and improve existing tie-ups, promote and pitch solutions to drive Up-Sell and Cross Sell from the existing base of customers. Maintaining comprehensive records in the CRM, including detailed notes, data entries, and forecast information.

Managing Accounts for the Agencies and helping them optimize the campaigns for better business through DV360 (DSP) across formats and channels. Partnering with various Google marketing product teams: GAM, SA360, Ad Exchange, Studio and AdWords to develop and share resolutions to customers. Collaborate within cross-functional teams, aligning workflow and best practices among team members with accountability to meet or exceed goals delivering outstanding customer experience.

Perform market research on the ongoing trends and share analysis on the concerned market/areas. Handling marketing and promotional activities on social media and other platforms (includes promotional banners, videos, posts for the promotion).