Sakshi gupta

Managed end-to-end website operations including product updates, pricing, content, banners, offers, and promotional campaigns. Developed and customized Shopify stores using Liquid, HTML5, CSS3, and JavaScript, delivering responsive and conversion-focused user experiences. Integrated and configured third-party Shopify apps and APIs to enhance functionality and streamline business operations. Handled Unicommerce inventory management, stock synchronization, order processing, and fulfillment workflows. Optimized site performance through lazy loading, image compression, and page speed enhancements, improving SEO and Core Web Vitals. Improved UI/UX and supported full website revamp initiatives to enhance customer engagement and conversion rates. Monitored daily sales performance and order flow to ensure accurate processing and on-time fulfillment. Ensured platform stability by resolving bugs and maintaining cross-device responsiveness and compatibility. Collaborated with design, marketing, and operations teams to deliver scalable, business-aligned eCommerce solutions.

Led end-to-end Shopify and Shopify Plus development for multiple consumer brands in a high-growth startup ecosystem. Architected custom Shopify themes, sections, and templates aligned with business objectives and brand standards. Optimized storefronts for conversion rate optimization (CRO), page speed, SEO, and mobile performance. Built and enhanced complex checkout flows, cart logic, and conversion funnels to maximize revenue. Integrated Unicommerce ERP, inventory systems, third-party apps, and APIs for seamless operations and real-time data synchronization. Implemented Shopify Plus features including Scripts and Shopify Flow to automate workflows and improve operational efficiency. Partnered with design, marketing, and operations teams to support performance campaigns, seasonal promotions, and product launches with zero downtime. Managed high-volume eCommerce operations including inventory updates, order processing, dispatch tracking, and reconciliation. Actively contributed to performance marketing initiatives and supported landing page optimization and CRO testing programs.

Developed, customized, and maintained high-performance Shopify and Shopify Plus stores in a fast-paced D2C startup environment. Led theme customization using Liquid, HTML5, CSS3, and JavaScript, building scalable custom sections and reusable components. Designed and implemented conversion-focused landing pages, PDPs, cart, checkout, and post-purchase flows to improve customer engagement and sales performance. Built and optimized custom Shopify features, sections, and private apps to support marketing, merchandising, and growth initiatives. Ensured seamless third-party app, API, and payment gateway integrations for enhanced store functionality. Collaborated closely with design, marketing, growth, and performance teams to execute CRO strategies and optimize user journeys. Implemented best practices for SEO, UX, accessibility, and mobile responsiveness across storefronts. Conducted continuous site performance optimization, improving page speed, Core Web Vitals, and overall platform stability. Supported A/B testing initiatives and funnel optimization to increase conversion rates and reduce drop-offs. Troubleshot production issues, resolved bugs, and maintained platform reliability during high-traffic campaigns and product launches.