Samprada Kamat

Could you help me answer your question about yourself? Hi, everyone. I'm Samprada Kamath, a graphics and UI UX designer. Basically, my journey starts from the love of crafting. And being an artist background, I found it very interesting to explore more things into it. That's how I got to know about graphic designing, and I did a part time course over there, which was for a duration of 3 months. Later, I interned at 1 place. After which, I started with my journey I as a freelancer, I started taking projects since I was very new and naive that time and inexperienced as well. As I went further, I joined as a junior graphic designer at ForexCart, and that's how I got to know more things about graphic designing. Hoping that I would get to learn more apart from one particular brand. I started with another agency. That's when I switched to Zeppelin Media, where I got to work on multiple clients, And that helped me broaden my vision and my creativity. It was not limited till there, and I had loved to explore more about designing field is when I joined InKnowledge Factory. It's a digital marketing platform, and further which I explored my skills and created campaigns which were very successfully held? I got appreciation by client, which makes a remarkable achievement for me, Especially. And post that, I started again freelancing with Cloud Studio

Explain how will you ensure consistency across different While maintaining consistency, it is Very crucial to understand what is the priority for the client. If a client's requirement is particular in one field, so you must mostly focus on delivering that first and the other things later. Once you segregate the priority of all projects, you make a to do list accordingly. You schedule all the things, All the marketing material required, and then you go further in that particular field. By organizing data and working on it is the only way You can get an accomplished project, and the client would be happy as well.

Which element do you prioritize when? 1st and foremost is the logo. The logo, the brand color, which is to be used, The theme, the color palette for you used for it. And the most important Think when it comes regarding social media creatives or even any marketing material is the readability, which reflects on its font style. The font style you use is very crucial over here because that's how you deliver your message to the audience. If they are not able to read it, You they won't understand your product. So it is very important your messages are very prompt and clear when it comes to designing.

What design techniques do you use to ensure? Oh, why are your most basic focus must be the product that you're highlighting or the service? Whichever industry the client is in, the message must be very clear and prompt. Whether it's in product, the product must be very much promptly highlighted, And the USPs of the those particular things. Apart from that, when it comes to service, service must be properly mentioned with proper use of images, Proper use of infographics or whatever the content is all about. Maintaining the right icons used for infographics As well as maintaining the right image is one of the most crucial thing which is required to communicate what you are trying to tell to the audience. This is the one basic thing. Apart from that, the content. The content must be short And crisp and does not have to take a lot of time from the user to read. Since the reading time is 3 seconds, The user loses the engagement room. So you must be very clear about how you place your text. The context To be placed in the particular 1000 a 1000 dimension must be very crisp and clear Where your practice also being seen, and the context of it is also be seen. As as well as when it comes to service, It is very important that the main headline of the particular service is to be seen. That's how you can deliver the message across.

What steps do you take to adapt a typeface? I mostly use AI tools. Being advanced in AI tools is one of my most go to thing. If at all AI is not an option, I look for similar fonts across various websites, which I'm very well aware of. And if that's not the case, I curate my own font on Illustrator, and that's how you get that particular font style.

This is Adobe. Are you proficient? Yes. I am proficient in Vectornator, Zeppelin, Spline, and, uh, Procreate. These all are artistic platforms, mostly freehand platforms and three d modeling platforms, which are used for websites.

What are the key considerations when designing web pop ups? The color. The color must be very prompt. The size of the pop up box must be very prompt. It must be engaging. It must not be too bright that hurts the user's eyes. It must be soothing enough, and it must be very easy enough for them. It must be so properly simplified that they can easily enter their data and soon click on submit button. The buttons over here play a crucial role when it comes to pop up. You must be very careful about what type of buttons you select and the placement of it. The pop up usually is at the center. Otherwise, at the right hand side at the bottom right hand side. These are the basic 2 corners when the pop up is used.

Explain how you do mimic a client's When design comes with limited, uh, brand guidelines, It broadens your perspective of how you place your ideation within that particular limited field. So for me, when it comes about mimicking a design style, what the client wants with minimal brand guidelines is by adapting a minimalism type of approach based on his plan guidelines. There is not allowed to play much in that, but then definitely, there is a lot of variety that you can create in it. You can make use of images further instead of just focusing Continuously on that color. So that helps you a way out of it, and that takes you further when it comes to designing. You get a lot of engagement when you use images more. Visuals are more appealing than a plain static thing. So making use of images when it comes to brand guidelines is one of the best thing I can think of, which can Help the client as well as yourself when it comes to designing, and the client will be happy with it. As well as the user will be engaged with whatever content is going on your digital platform.

How would you go about creating a course in design So this there are 2 types of ways. 1 is traditional marketing and 1 is digital marketing campaigns. Depending on traditional marketing campaigns, there are various dimensions, various ways to involve and inculcate it. Always, you must, uh, remember, the design on social media is very different than the traditional media platform. The font must be crisp and clear when it comes to online platforms. Whereas, when it comes to a traditional marketing technique like brochures, the banners used in the backdrop, It must be placed in such a way that if a person is walking around, it, yes, must be possible for human eye to capture the required details. Whereas when it comes to digital platform, the campaigns must create a less of content, which only segments to that particular point you wanna talk, you can create a carousel. Otherwise, you can create a connecting grid. This is how you take on a marketing campaign successfully. Apart from that, you can also design around a series of 6 post, which can be used in the whole week. That can help engage the user continuously with you.