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Samruddhi G

A curious and driven Senior UX/UI and Product Designer with 5+ years of experience creating thoughtful, user-centered design solutions. Skilled at transforming complex workflows into seamless experiences that are intuitive, inclusive, and intelligent. Experienced in leveraging user research to inform design decisions that balance business objectives with user needs.

Work spans organizations such as AppZen, Capital One, Valtech, and TIAA, with a proven record of leading cross-functional teams, collaborating across disciplines, and launching features that impact over 1.86 million users. Expertise includes design strategy, design systems, accessibility, and storytelling, all rooted in empathy and attention to detail.

Proficient in building MVPs, guiding design processes end-to-end, and mentoring junior designers while working with tools like Figma, Sketch, and Adobe XD. Dedicated to delivering designs that bring structure, creativity, and measurable impact throughout the product development lifecycle.

  • Role

    Sr. UX Researcher & Designer

  • Years of Experience

    8.11 years

Skillsets

  • Origami
  • FigJam
  • Figma
  • Information Architecture
  • InVision
  • JavaScript
  • Jira
  • Lucid
  • Material Design
  • Miro
  • Experience mapping
  • Prototyping
  • Sketch
  • Storyboarding
  • Typography
  • Usability Testing
  • WCAG
  • Wiki
  • Wireframing
  • Adobe Audition
  • Adobe Photoshop
  • iconography
  • Visual Design
  • Responsive Design
  • Bootstrap
  • CSS3
  • HTML5
  • Php7
  • XML
  • Balsamiq
  • Adobe camping
  • Adobe Illustrator
  • Adobe XD
  • AngularJS
  • ASP.NET
  • Confluence
  • Contextual research
  • Craft manager

Professional Summary

8.11Years
  • Nov, 2023 - Present2 yr 5 months

    Sr. UX Designer

    AppZen
  • Jan, 2023 - Nov, 2023 10 months

    Sr. UX Designer

    Valtech
  • Jan, 2022 - Dec, 2022 11 months

    Sr. UI/UX Designer

    Capital One
  • Dec, 2016 - Sep, 2017 9 months

    UX Researcher

    Florida Institute of Technology
  • Dec, 2017 - Feb, 20191 yr 2 months

    Sr. UX/UI Designer

    Florida Institute of Technology
  • Jan, 2021 - Dec, 2021 11 months

    Sr. UX/UI Designer

    TIAA
  • Sep, 2011 - Sep, 20143 yr

    Asst. Professor

    Multiple Universities

Work History

8.11Years

Sr. UX Designer

AppZen
Nov, 2023 - Present2 yr 5 months
    Designed a scalable and intuitive reporting framework for AP teams to monitor invoices, exceptions, and liabilities. Enabled real-time insights through an AI-powered reporting dashboard that supports quick decision-making. Defined user roles & permissions (Admin, Builder, Viewer) to ensure secure and role-appropriate access. Streamlined report actions (Clone, Schedule, On-Demand) for efficiency and flexibility. Introduced scheduling & status tracking for automated reporting jobs, including success/failure monitoring. Enhanced report management flows: Add, Modify, Delete with warnings for scheduled reports. Implemented advanced search & filters (Field, Operator, Value) to improve discoverability. Optimized clone & customization of reports (by vendor, GL code, department) for reusability. Created a permissions matrix ensuring clarity of rights and responsibilities across roles. Reduced financial risk, improved visibility across AP processes, supported audit & compliance, and boosted reporting efficiency for finance teams.

Sr. UX Designer

Valtech
Jan, 2023 - Nov, 2023 10 months
    Worked as a lead designer from discovery to tech handoff for the product feature used by more than 1.86 million customers. Responsible for the search user experience strategy, designing data representation for information and visual hierarchy. Created and implemented components and worked with existing design systems. Presented user findings and user research (Diary study). Collaborated with stakeholders to define, ideate, design, test, and launch the product. Worked with Content Designer and branding management team to solve critical design problems for user interaction patterns.

Sr. UI/UX Designer

Capital One
Jan, 2022 - Dec, 2022 11 months
    Lead designer for product features used by over 1.86 million customers. Responsible for search user experience strategy, designing data representation for information and visual hierarchy. Created and implemented components and worked with existing design systems. Presented user findings and user research (Diary study). Collaborated with stakeholders to define, ideate, design, test, and launch the product. Worked with Content Designer and branding management team to solve critical design problems for user interaction patterns. Presented User Research Analysis to over 100 stakeholders and gathered feedback. Ideated, designed, and created end-to-end user micro-interaction for contextual help on five different customer journeys within the Capital One mobile application. Conducted secondary research, design workshops, and A/B testing. Created component library for RICH UI and contributed to the existing design system. Designed chat model for personalized customer experience and provided multiple chat feature options. Conducted unmoderated user research using usabilitytesting.com and SurveyMonkey. Provided various design patterns and new components. Solved complex problems by designing responsive and efficient components for seamless user experience. Worked on Help Center page design, digital accessibility principles, and A/B testing.

Sr. UX/UI Designer

TIAA
Jan, 2021 - Dec, 2021 11 months
    Proficient with Figma tool to collaborate with team members and share tasks in Agile design process. Used Survey Monkey to gather user feedback. Conducted user interviews, created User Journey Map, User Research Methodologies, Empathy, and Affinity Mapping. Designed frameworks and wireframes, managed project scope, and used user research methodology. Created Information Architecture to represent the design process to stakeholders, developers, and marketing team. Facilitated design sprints workshop to brainstorm final design decisions based on primary research findings, business OKRs, and stakeholder feedback.

Sr. UX/UI Designer

Florida Institute of Technology
Dec, 2017 - Feb, 20191 yr 2 months
    Created and worked on the process of a website designed in the form of skeletal and grid outline structures for desktop grid styles. Leveraged Gestalt principle for efficient user design. Managed and led the initial discovery phase, including stakeholder interviews, information architecture assessment, and heuristic evaluations. Rethought website functions to create seamless user experience through search, navigation, selection, sign in, and post-authenticated phases. Set design standards and gathered and analyzed user research (usability testing). Facilitated design sprints workshop.

UX Researcher

Florida Institute of Technology
Dec, 2016 - Sep, 2017 9 months
    Created web application to improve communication between the organization and people who want to donate and buy gifts for children of Brevard County Florida, supporting their advocates from the Guardian Ad Litem Program. Conducted user interviews, secondary research, design journeys, and created low/high fidelity prototypes and MVPs.

Asst. Professor

Multiple Universities
Sep, 2011 - Sep, 20143 yr
    Taught undergraduate students computer graphics, software testing, and quality assurance courses with mini projects. Guided students in research papers like IEEE and Springer. Conducted practical labs for undergraduate students in fundamental programming language and discrete structure courses.

Education

  • BE Bachelor of Engineering

    MET Institute of Technology
  • MS Computer Information Systems

    Florida Institute of Technology

Certifications

  • Adobe XD