Santosh Seetha

So my name is Santosh. Uh, I previously worked in Pinkvilla Media Private Limited as a senior SEO lead. So my roles and responsibilities are there to take care of concrete SEO activities. Like, we used to work on SEO strategies to build increasing the organic traffic to our website. We have multiple categories like relationship, sports, fashion, uh, health, skin care, hair care, celebrities, news, and different other categories out there. By using these clusters, we used to analyze and do need to do daily keyword research and topics research and content optimizations. And, uh, we we used to provide the content recommendations to the content writers. So based upon that, they will use to build the content, and they need to upload and publish the articles. Rest after that, we need to take care of complete SEO activities, like on page optimization and off page optimization and technical SEO issues. And, uh, more other things we need to take care of in point of view SEO. And we used to work on daily analysis of how we are how the our is, uh, website health performance is there and what kind of articles are performing well. So daily, we used to go through the analytics and search console, uh, to check the health report of the SEO. And we used to work out for month on month plan of high skill plan act plan of action for to prepare and present to the management team so that we can able to execute those plan to increase the organic traffic month on month. These are the roles and responsibilities which I'm taking here in present organization.

So, building good link building SEO activities which we are presently working on guest postings, so we used to collect the manually free websites based upon our like spam quality of the backlink like we used to cross check the need to research on competitors, what kind of backlinks they are building, how much authority is there and what is the page authority and how much niche is there and what is the spam score, what is the spam score and how many links they are providing and what kind of content they are looking, so based upon this we used to work out and we need to provide the content to the guest postings, so that if there any kind of changes they will suggest, we need to modify and we need to the trustworthy content, then only we can able to expect high quality backlinks from the guest postings and there are some other activities which we are used to work out like press releases, article submissions and bookmarkings, PDF submissions, white papers, PDF and image submissions, these are the link building activities we can able to implement and we can gain the quality of backlinks which is relevant to our niche.

So coming to the back backlink quality, we have to cross check for the domain authority and page authority and the pay page link spam, how much link spam is there. And, kind of thing we have to cross check, and what kind of links he is providing, and is this no follow or do follow, and, uh, how much, uh, like, what kind of backlink is providing with the link, uh, contextual link, or just we they are placing, like, somewhere else in the content, like, which is not helpful for the our point of view. And at the same time, we need to check for the what is the organic traffic which the backlink is getting, how much traffic per day. So based upon these metrics, we can able to quality of the backlinks, then, uh, relevancy, then we can able to start building on those things. We can to build our domain authority at the same time. Linked is we can able to expect to increase our pay authority and domain authority.

So, complex SEO problem means which I, when we are migrating the website to old website to new website, at that point of time we used to, that I have faced in the previous company, like when whatever the existing website is, they are migrating to the new name. So at that point of time, we have to check for the SEO point of view, all the metrics like how many pages are there and what kind of pages we have already 301 redirections done and what kind of backlinks those pages have and what kind of keywords they are ranking, what is the position out there and what is the link juice and domain authority and page authority and what are the link internal linking we have updated and what kind of contextual links we have given and what is a page user experience and what whatever the traffic we are presently getting for the website and that is also we have to cross check and in the search console what kind of keywords, how many keywords we are ranking, that is also we have to look, coming to the major point of view in the migration point of view, we have to look for the server kind of errors and page loading issues, without getting any problems we need to migrate and completely need to redirect to the new page without losing whatever the existing page we have, that completely information without missing anything we have to migrate, once it is migrated we need to cross check whatever the pages previously redirected, that is redirecting or not, canonical implementation are properly implemented or not, probe.txt is implemented properly or not or XML sitemaps and same thing whatever the keywords we have ranking that we are updatedly like ranking or not, what kind of ILK, whatever the page users are landing, the same amount of traffic is getting or not, all these things we need to check and if there anything goes wrong we have to then and there only we have to fix, otherwise if we can able to face like in point of view traffic or in point of view analysis point of view, we can get the some discrepancies kind of issues we will get, so that kind of major problem like complex kind of issue problem which I faced in the previous.

Uh, healthy backlink means, as we discussed, uh, based upon the quality backlinks, the same metrics we can able to look into the healthy backlink means the nature kind of we have to look. And naturally, the whatever the contextual links they have provided that is in the con in between the content that will be very useful to the endpoint of your user. That is natural kind of backlinks and healthy backlink. So, like, whenever the user going to reading information in the content in the flow, they can able to click and we can user point of view, he he can learn more about the information, what he is looking. At the same time, remaining all other metrics also we have to look, like, uh, what is the traffic he's getting from the, uh, the complete link, how much topic he's getting per day, and domain authority, page authority, and, uh, do follow, no follow, and spam links, how much spam is the website have. All these things we can able to look, then only we can able to decide a health backlink profile.

So whenever we are reaching out to the client, before that, uh, we need to do complete audit report about the website whenever it is launching a new website. Like, at the time, we need to do complete SEO audit report. Like, what is the opera what is the present situation about SEO, like, in point of view, SEO point of view, what is the on page title, meta description, alt text, and the canonical issues, like, uh, technical point of view. What is, uh, like, XML sitemap, or TXT URL structure, background navigation, and, uh, no or robot robot t x robots, tags, individual properly or not, analytics, integration, Google Search Console integration, and, uh, what is the page load timing is getting. So how much time it is taking to load the page, uh, like, corporate vital also, we have to cross check. And need to check for the each and every page is well optimized with the targeted keywords and content and on page optimization done properly or not. So all these things we have to look, complete is your health report, and we need to proper strategy kind of report, whatever it is. Like, is it ecommerce or service oriented portals? Anything, we have to give proper targeted keywords at the same time content and how we can able to go into promote. So, like, whenever we are taking a parent kind of topic, we can't be able to rank, uh, if we are working long term. Instead of that, if we are working core point of few topics, like, uh, a lengthy kind of any core point of topics, then we can able to rank easily, like, uh, based upon keyword difficulty, which is possibility. If you're targeting those kind of keywords, then we can able to rank easily, and we can get the organic traffic whoever is looking out for the exact service kind of thing, then we can target. So like this, this kind of strategy, we have to build and start, uh, adding the organic traffic to our website.

Like, uh, SEO performance based upon the analytics, we used to check for the traffic, whatever the pages are getting, how much time it is getting. And whoever it is landing on the page, how much time he is spending on that page, and from there, what are the pages he is visiting, and what are those pages, and why the most of the people are landing and visiting some other pages from this page to other pages. So the funnel kind of things, we can able to look and, uh, we can able to improve or in point of view SEO and user point of view. We need to improve those pages performance, then we can able to engage the users so that, uh, without losing the any kind of users in point of, uh, traffic kind of or helpful information to the users so that we can able to improve by analyzing the complete funnel report where they have landed and what they are looking, how much time they are spending after going to some other page and how much time he spent and what kind of information he has looked and where after that, how which page he logged out and how much time he has spent and is there any kind of problems they are facing? That kind of analysis we can able to do through the analysis analytics.

Yeah, coming to the link building champion, so whatever the website, if you are going to building a link building, so that is based upon the, if you are going to targeting any kind of local particular regions, if you are targeting there, we can able to work on start building the link building campaign on local listing sites and business listings, classified ads to target the specific location or region. And if you are start building high authority backlinks, we need to research on competitors backlinks from there we have to collect as much as whatever the backlinks they have build with the high authority backlinks, those we can able to collect and then we need to start building the campaigns to improve the quality of our website backlinks and domain authority and page authority and to increase the referral traffic to the our website. And after that we need to look out for the natural kind of link building what it will be work performs well for in point of your service, those kind of link building activities we can able to implement like social bookmarking submissions and article submissions, press releases, PPT presentations and social media some campaigns, so all these things will help us to increase the our increasing the traffic to in different like organic, social, referral, direct, so all these channels we can able to more concentrate.

So so what is our SEO strategy we are going to building? Like, uh, if you are going to working on any kind of affiliate marketing, at that point of time, we used to look out for the, uh, what kind of topics are there. And we need to do complete keyword research and complete analysis and who are the complete and what is the the domain authority, what is the page authority, and what is the backlinks profile out there, and how much average price they are gaining from the, uh, particular clusters. Like, if you are skin care or hair care, any kind of multiple affiliate categories. So we need to look and where the research complete, and then we have to pull out the complete cluster search volume potential and how much average price they are gaining and what is the keyword difficulty and who are the competitors and their domain and page authority. So based upon these metrics, we can able to decide what kind of topics we can able to go and to rank easily on, uh, Google search engine based upon the, you know, KGR method. Like, keyword golden rich method is the ratio. What about the, uh, keyword if you are taking, like, best of shampers for hair loss. If you're searching on the Google search, so how many times people used the keyword exactly in the title and divide it by the search value. Now once we get the less than 0.1 is the, uh, value, so then we can able to start rank easily on Google search. So, like, whatever the keywords have at two fifty search value, less than that or or two fifty, there we those kind of topics, we can able to rank easily and start, uh, occupying the position in the Google searching. So instead of targeting the parent topic, uh, it will not we don't know where we can able to rank or index. That will be very difficult. So we need to target into the core band of your topics so that we can able to easily rank, and that will be pulled boost up to the main parent topic.

Yeah. I know the tooling billing strategy means that we I have worked on a style trace. So there, uh, we used to work on guest postings. Whatever the, uh, guest postings, whichever it is, we are collecting that is based upon whatever the articles we published. Like, what kind of health kind of levels. So, for example, how much weight loss we can able to lose in a 7 days or within 5 days. So this kind of articles, whenever we publish, we need to complete research them. Just post insights manually, what kind of content they are looking out. So that kind of trustworthy we have to build in the content. So, like, uh, experts content and personal reviews and doctor reviews, those kind of things we need to implement in the content, then we have to share with the, uh, guest posters so that they can easily, uh, approve our content. Why? Because of we have providing the complete, uh, trustworthy content with the evidences. So we are not misleading any of the content to the and we are not we we are not misleading user, like, whatever the search there came to our page. And we are we are giving proper instructions to the users that will helps to user. So those kind of content, Google will accept. At the same time, It will be more helps helpful to the, uh, in kind of your backlink profile and traffic. Everything we can able to would that be a more naturally, we can able to build. For the long term purpose, it will be more helpful to the our website to increase the domain authority as well as page authority.

And coming to the is, uh, most important to look out for the backlinks profile we can able to filter out to build the, uh, link building, uh, strategies to whatever the website we should be are going to work. So, like, uh, most of the things we can able to it will be help helpful to the competitor backlinks. At the same time, keyword research and, uh, what kind of keywords we are multiple competitors are ranking, how much, uh, their how their optimized keywords and relevant keywords that we can able to completely look out from the HF. So that will be more helpful to the, uh, to optimize the content in, like, uh, semantic keywords or relevant keywords, transactional keywords, all these kind of things, we can able to filter out and optimizing the content. So that time, it will be more helpful to the in point of view content, which it will be more helpful and at the same time competitors' batteries.