Santosh Seetha

So my name is Santosh. I previously worked in Pinkvilla Media Private Limited as a senior SEO lead. So my roles and responsibilities were to take care of concrete SEO activities. Like, we used to work on SEO strategies to build and increase the organic traffic to our website. We had multiple categories such as relationship, sports, fashion, health, skin care, hair care, celebrities, news, and different other categories out there. By using these clusters, we used to analyze and do daily keyword research, topics research, and content optimizations. And, we used to provide content recommendations to the content writers. So based on that, they would build the content, and they needed to upload and publish the articles. Rest after that, we needed to take care of complete SEO activities, like on-page optimization and off-page optimization and technical SEO issues. And, more other things we needed to take care of in terms of SEO. We used to work on daily analysis of how our website's health performance was, and what kind of articles were performing well. So daily, we used to go through the analytics and search console to check the health report of the SEO. And we used to work out a month-on-month plan of action to prepare and present to the management team so that we could execute those plans to increase the organic traffic month on month. These are the roles and responsibilities I'm taking on here in the present organization.

So, building good link building SEO activities, which we're presently working on, guest postings. We collect manually free websites based on their like spam quality of the backlink. We cross-check the need to research on competitors, the kind of backlinks they're building, how much authority there is, what the page authority is, how niche-specific it is, what the spam score is, and how many links they're providing. We also look at the kind of content they're looking for. Based on this, we work out and provide content for guest postings. If there are any changes they suggest, we modify and ensure we have trustworthy content. Then, we can expect high-quality backlinks from guest postings. Additionally, we work on other activities like press releases, article submissions, bookmarkings, PDF submissions, white papers, and image submissions. These are the link building activities we implement to gain quality backlinks relevant to our niche.

So coming to backlink quality, we have to cross-check for the domain authority and page authority, and the pay-per-click page link spam. How much link spam is there. And we need to cross-check the kind of links being provided, whether they are no follow or do follow, and what kind of backlink is being provided, whether it's a contextual link or just placed somewhere else in the content, which is not helpful for our point of view. At the same time, we need to check the organic traffic the backlink is getting, how much traffic per day. Based on these metrics, we can assess the quality of the backlinks, then the relevancy, and then we can start building on those things. We can build our domain authority at the same time. Linked, we can expect to increase our page authority and domain authority.

So, a complex SEO problem arises when we are migrating the website from the old website to the new website. At that point in time, I have faced a similar issue in the previous company, where we were migrating from an existing website to a new one. So, at that point in time, we have to check from an SEO perspective all the metrics like how many pages are there, what kind of pages we have, and what kind of 301 redirections are done. We also have to check what kind of backlinks those pages have, what keywords they are ranking, what is the position out there, what is the link juice, and what is the domain authority and page authority. We also have to check what kind of internal linking we have updated, what kind of contextual links we have given, and what is the page user experience. We also have to check what kind of traffic we are presently getting for the website and cross-check that in the search console. We have to look at the kind of keywords we are ranking and cross-check that as well. Coming to the major point of view in the migration point of view, we have to look for server kind of errors and page loading issues. We need to migrate without getting any problems and completely redirect to the new page without losing whatever the existing page we have. We need to migrate completely without missing anything. Once it is migrated, we need to cross-check whatever the pages previously redirected, whether they are redirecting or not, whether canonical implementation is properly implemented or not, whether probe.txt is implemented properly or not, and whether XML sitemaps are implemented properly or not. We also need to check whether the keywords we have ranking are updatedly ranking or not, what kind of ILK, and whether the page users are landing on the same page and getting the same amount of traffic or not. We need to check all these things, and if there is anything that goes wrong, we have to fix it then and there. Otherwise, if we can face these issues in point of view traffic or in point of view analysis, we will get some discrepancies kind of issues. So, that kind of major problem is a complex kind of issue problem which I faced in the previous company.

Healthy backlinks mean, as we discussed, based upon the quality of backlinks, the same metrics we can look into the healthy backlink. The nature kind we have to look at is the contextual links they have provided within the content, which is very useful to the endpoint of your user. That is a natural kind of backlink and a healthy backlink. So, like, whenever the user is reading information in the content flow, they can click and, from the user's point of view, he can learn more about the information he is looking for. At the same time, we also have to look at all other metrics, such as what traffic he's getting from the complete link, how many topics he's getting per day, domain authority, page authority, do-follow, no-follow, and spam links, how much spam is the website has. All these things we can look at, then only we can decide on a healthy backlink profile.

So whenever we reach out to the client, before that, we need to do a complete audit report about the website whenever it launches a new website. Like, at the time, we need to do a complete SEO audit report. From the SEO point of view, what is the current situation about SEO? In point of view, what are the on-page titles, meta descriptions, alt text, and canonical issues, from a technical point of view? What is the XML sitemap, or TXT URL structure, background navigation, and robot tags, individual properly or not? Analytics, integration, Google Search Console integration, and what is the page load timing? How much time is it taking to load the page? We also have to cross-check the corporate vital. We need to check if each and every page is well optimized with the targeted keywords and content, and if on-page optimization is done properly or not. So, all these things are like a health report, and we need to create a proper strategy kind of report. Whatever it is – whether it's an e-commerce or service-oriented portal – we have to give proper targeted keywords at the same time content, and how we can promote it. So, whenever we take a parent kind of topic, we can't be able to rank if we're working long-term. Instead, if we're working on core points of a few topics, then we can easily rank, based on keyword difficulty, which is possible. If you're targeting those kinds of keywords, then we can easily rank, and we can get organic traffic from whoever is looking for the exact service kind of thing. Then we can target it. So, this kind of strategy, we have to build and start adding organic traffic to our website.

SEO performance based upon the analytics, we used to check for the traffic, whatever the pages are getting, how much time it is getting. And whoever it is landing on the page, how much time he is spending on that page, and from there, what are the pages he is visiting, and what are those pages, and why most people are landing and visiting some other pages from this page to other pages. So the funnel kind of things, we can look and, we can improve or in point of view SEO and user point of view. We need to improve those pages' performance, then we can engage users so that, without losing any kind of users in point of, traffic kind of or helpful information to the users, so we can improve by analyzing the complete funnel report where they have landed and what they are looking, how much time they are spending after going to some other page and how much time he spent and what kind of information he has looked and where after that, which page he logged out and how much time he has spent and are there any kind of problems they are facing.

Yeah, coming to the link building champion, so whatever the website, if you're going to build a link building campaign, that's based upon targeting any kind of local particular regions. If you're targeting there, we can work on starting a link building campaign on local listing sites and business listings, classified ads to target the specific location or region. And if you're going to start building high authority backlinks, we need to research competitors' backlinks, collect as many as they have built with high authority backlinks, collect those and then start building campaigns to improve the quality of our website backlinks, domain authority, and page authority, and increase referral traffic to our website. After that, we need to look out for natural link building that works well for your service, implement link building activities like social bookmarking submissions, article submissions, press releases, PPT presentations, and social media campaigns. All these things will help increase traffic through different channels like organic, social, referral, direct, so we can concentrate on all these channels.

So what is our SEO strategy we are going to build? If you are going to work on any kind of affiliate marketing, at that point in time, we used to look out for the topics. And we need to do complete keyword research and complete analysis, including the domain authority, page authority, and backlinks profile out there, and how much average price they are gaining from the particular clusters. Like, if you are skin care or hair care, any kind of multiple affiliate categories. So we need to look at the research, complete it, and then we have to pull out the complete cluster search volume potential, average price, and keyword difficulty, as well as who the competitors are and their domain and page authority. So based on these metrics, we can decide what kind of topics we can go for and rank easily on Google search engine based on the KGR method, like the keyword golden ratio method. If you are taking, like, "best shampoos for hair loss," if you search on Google, how many times people use the keyword exactly in the title and divide it by the search value. Now, once we get a value less than 0.1, then we can start ranking easily on Google search. So, whatever the keywords have a search value of less than $2.50, we can rank easily and start occupying positions in Google searching. Instead of targeting the parent topic, it will be very difficult to know where we can rank or index. So we need to target the core topics so that we can easily rank, and that will help boost up to the main parent topic.

I know the tooling billing strategy means that I have worked on a style trace. So there, we used to work on guest postings. Whatever the guest postings, we are collecting data based upon whatever the articles we published. Like, what kind of health levels. So, for example, how much weight loss we can achieve in a 7-day period or within 5 days. This kind of article, whenever we publish, we need to conduct thorough research, then post insights manually, what kind of content they are looking for. So that kind of trustworthy content we have to build. So, like experts' content and personal reviews and doctor reviews, those kinds of things we need to implement in the content, then we have to share with the guest posters so that they can easily approve our content. Why? Because we have provided complete, trustworthy content with evidence. So, we are not misleading any content to the users, and we are not misleading users. Like, whatever the search results bring to our page. And we are giving proper instructions to the users that will help the users. So, those kinds of content, Google will accept. At the same time, it will be more helpful to our backlink profile and traffic. Everything we can achieve would be more natural, and we can build that for the long-term purpose. It will be more helpful to our website to increase the domain authority as well as page authority.

And coming to the most important thing, is to look out for the backlinks profile. We can filter out to build link building strategies for whatever website we are going to work on. So, most of the things we can do will be helpful to the competitor's backlinks. At the same time, keyword research and what kind of keywords multiple competitors are ranking for, how much their optimized keywords and relevant keywords we can look out from the HF. So, that will be more helpful to optimize the content in semantic keywords or relevant keywords, transactional keywords, all these kinds of things, we can filter out and optimize the content. So, that time, it will be more helpful in terms of content, which will be more helpful and at the same time, competitors' weaknesses.