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Sarojini packirisamy

Vetted Talent

Sarojini packirisamy

Vetted Talent
An experienced and accomplished professional with demonstrated history of working in the Digital Marketing industry for over years with extensive knowledge, expertise and service in the Programmatic and Social Ad space.
  • Role

    Account Manager - Programmatic

  • Years of Experience

    8 years

Skillsets

  • Adaptability
  • cross
  • Decision Making
  • Quality Assurance
  • Marketing
  • Salesforce
  • Troubleshooting
  • MediaMath
  • On
  • Campaign Management
  • CM360
  • Problem-solving
  • DV360 - 2 Years
  • LinkedIn
  • Ecommerce
  • Google Ads
  • Digital Marketing
  • Time Management
  • Twitter
  • Google Analytics
  • Programmatic Ads - 4 Years
  • DSP platform - 4 Years
  • DV360 - 2 Years

Vetted For

9Skills
  • Roles & Skills
  • Results
  • Details
  • icon-skill_image
    Programmatic ExecutiveAI Screening
  • 58%
    icon-arrow-down
  • Skills assessed :Ad Ops, Agency Experience, Campaign Management, programmatic media, Analytics, CM360, DV360, google marketing platform, Problem Solving Attitude
  • Score: 52/90

Professional Summary

8Years
  • Jun, 2015 - Aug, 20238 yr 2 months

    Account Manager

    Programmatic Paragon Digital Services

Work History

8Years

Account Manager

Programmatic Paragon Digital Services
Jun, 2015 - Aug, 20238 yr 2 months

    Monitoring campaign End to End in DV360, GAM, MediaMath & Amobee which involves campaign

    setup, tracking and optimization.

    Troubleshooting non-spending and under

    pacing campaigns & strategies. Oering insights and recommendations

    to optimize campaigns for achieving KPIs and business

    goals.

    Performing quality assurance on the

    campaign End to End process and

    providing client facing response that incorporates root cause &

    insights/suggestions/orientation to resolve

    issues.

    Managing the team and organizing them

    to execute tasks against the deadline. Knowledge

    transfer at regular intervals with Internal team mates & preparing documents when needed.

    Worked on Troubleshooting Ad Operations

    of the ecommerce site(eBay), generating customized Excel reports to track daily campaign performance,

    pacing, and discrepancies

Achievements

  • Employee of the year 2016 Paragon digital services
  • SPOT Award May 2020 Paragon digital services
  • SPOT Award July 2021 Paragon digital services

Major Projects

2Projects

Mediamath

Paragon dentsu
Jan, 2022 - Jun, 20231 yr 5 months

    Troubleshooting campaigns that are not spending and under pacing

    Generating tags from ad servers such as CM360 and Triple Lift Wizard

    Trafficking both hosted and third-party creatives for numerous popular, Tier 1 and reputed brands in the DSP

    Uploading display creatives in bulk creative uploader tool and VAST/VPAID tags in bulk using PyCharm script

    Performing quality assurance on the creative trafficking setup

    Troubleshooting issues related to creative preview and click tracking

    Isolating and fixing creatives that have not been approved or audited in the ad exchanges

    Using Chrome developer tools, QA the pixel firing and query string parameters on the advertiser's website

    Testing floodlight or event pixels that are not capturing data

    Providing a client-facing response that incorporates root cause, suggestions and orientation to resolve issues

ebay

Paragon dentsu
Jan, 2020 - Dec, 20211 yr 11 months

    Trafficking display, video, audio & native ads with third-party tracking / monitoring / blocking tags wrapped

    Line item targeting to reach affinity, lookalike and in-market audiences to drive potential sales and services

    Monitoring and optimizing campaigns in the DSP through the analysis of performance data

    Offering insights and recommendations to optimize campaigns for achieving KPIs and business goals

    Screen grabbing the ads in the live environment and place them in a PowerPoint document

    Generating customized Excel reports to keep track of daily campaign performance, pacing and discrepancies

    Preparing process documentation using MS Word and MS Power Point

Education

  • EDUCATION Bachelor of Engineering (ECE

    Anna University

Certifications

  • Display & Video 360 Certi cation

Interests

  • Gardening