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Sasi Dharan M

Experienced marketing professional with a career spanning approximately eight years in business operations, marketing and business development, recognized for a strong track record in problem resolution and consistently achieving business targets.
  • Role

    Director of Marketing

  • Years of Experience

    8 years

Skillsets

  • SEO
  • Bill of Materials
  • Branding
  • Digital Marketing
  • Event Marketing
  • Iso/ts 16949
  • Lean
  • MIS
  • Process Flow
  • Project Management
  • Revops
  • standard operating procedures

Professional Summary

8Years
  • Apr, 2025 - Present1 yr 1 month

    Director of Marketing

    Profit.co
  • May, 2022 - Mar, 20252 yr 10 months

    Global Marketing Manager

    Profit.co
  • Nov, 2020 - May, 20221 yr 6 months

    Marketing Analyst

    Profit.co
  • Jan, 2013 - Jul, 20141 yr 6 months

    Graduate Engineering Trainee

    Ashok Leyland _ Foundary Div.
  • Nov, 2016 - Oct, 2017 11 months

    Trainee

    Prabha Engineers
  • May, 2018 - Oct, 20202 yr 5 months

    Consultant

    Kanzen Institute Asia-pacific

Applications & Tools Known

  • icon-tool

    Ahrefs

  • icon-tool

    Keyword Planner

  • icon-tool

    Sparktoro

  • icon-tool

    Google Analytics

  • icon-tool

    MS Clarity

  • icon-tool

    Figma

Work History

8Years

Director of Marketing

Profit.co
Apr, 2025 - Present1 yr 1 month
    Launched new initiatives to improve the pipeline and reached a milestone of 225% of the target in Q1 2025. Initiated branding activities to rebrand with a new narrative. Started building an online and offline community to help the future sales pipeline.

Global Marketing Manager

Profit.co
May, 2022 - Mar, 20252 yr 10 months
    Led team to consistently surpass pipeline revenue targets by 10 to 20% through digital Lead Generation and event marketing. Influenced the revenue growth by 14X in 4 years through marketing predominantly from paid, organic and event marketing. Acquired more than 800+ customers including Fortune 500s through digital marketing. Built Marketing and Revops team from scratch and scaled up to 30 members. Launched 3 new products in collaboration with product and sales teams.

Marketing Analyst

Profit.co
Nov, 2020 - May, 20221 yr 6 months
    Acquired new logos for a product Profit.co through Digital Marketing and in 2nd year worked on Funding with CEO to raise $11M. Improved websites organic traffic by 332% over a period of 12 months through SEO. Provided MIS to the top management on a monthly basis.

Consultant

Kanzen Institute Asia-pacific
May, 2018 - Oct, 20202 yr 5 months
    Implemented Lean practices in 15+ manufacturing units with a turnover of $0.7M to $5M. Improved their daily output from 30% to 200% in 3 to 6 months time period. Restructured the business operations in 3 leading jewelries to improve the cash flow.

Trainee

Prabha Engineers
Nov, 2016 - Oct, 2017 11 months
    Worked for Kaizen Projects under the guidance of Quality head. Prepared process flow charts, Standard Operating Procedures, Bill of Materials, Check Sheets, and other documents related to ISO/TS 16949.

Graduate Engineering Trainee

Ashok Leyland _ Foundary Div.
Jan, 2013 - Jul, 20141 yr 6 months
    Responsible for project management within the factory. Led a project successfully on automating the fettling process using Robots. Under the guidance of McKinsey Consultants, deployed to implement projects related to Lean Manufacturing within the factory. Planned the project, finalized the budget with seniors, procured materials, and installed new equipment in the factory.

Major Projects

1Projects

Automating the fettling process using Robots

    Led a project successfully on automating the fettling process using Robots.

Education

  • MBA: Marketing & Operations

    NIT Trichy (2018)

  • Bachelor of Engineering: Mechanical

    SVCE Chennai (Under Anna University, Chennai) (2012)