SATISH LAKHANI

Designed and optimized high-converting BFCM landing pages using Shopify Liquid & page builders (Replo, GemPages), employing advanced drag-and-drop functionality to create responsive, visually appealing pages tailored to business goals and user experience. Implemented conversion rate optimization strategies based on comprehensive analysis of user interactions and landing page performance, improving key elements such as CTAs, visuals, and content for higher engagement and conversion. Enhanced page load speed, mobile responsiveness, and overall user experience through technical improvements, ensuring seamless navigation and optimized performance across devices. Collaborated with the CRO team to strategize, design, and execute campaigns that drove significant sales growth, ensuring a smooth customer journey and long-term eCommerce success for clients during major sales events like Black Friday/Cyber Monday. A/B testing using VWO (Visual Website Optimizer), creating multiple landing page variants and analyzing user behavior, conversion rates, and performance to drive data-backed design improvements. Utilized ClickUp for project management to track tasks, timelines, and team collaboration, ensuring smooth execution of landing page designs and optimization campaigns; employed GitHub for version control, streamlining code management and facilitating efficient collaboration across multiple projects.