Saurabh Srivastava

Workdone:

Built a successful B2B analytics & Account Based Marketing (ABM)product in consultation with Business Partners helping them with

marketing and sales funnel reporting & decision.making.

Active member of Go to Market (GTM) initiative from data and strategic perspective.

Increased product penetration from 100 active members to 900+ along with moving up from 2 departments penetration to 8 and an overall

revenue increase from $150-200k to $900k-$1m.

100% achievement of revenue targets year over year with 25% drop in cost involved through automation and streamlining the complete end

to end process by

flattening the bottlenecks and hurdles.

Defined and implemented KPIs for organizational growth tracking

Led data consolidation projects onto platforms like Hadoop/Azure

Managed executive-level reporting on budgeting and vendor management

Achievements

Developed a B2B analytics and Account Based Marketing product enhancing sales funnel efficiency

Contributed to Go to Market initiatives from data and strategic perspective

Translating Business requirements into technical specifications & data mapping with proper due diligence

Lead extensive QA/QC in partnership with the QA/QC team.

Perform quantitative analysis on data from various data sources to get the WHAT, WHY, WHEN & HOW of Business answered

Experience with Tableau on proper data visualization to get the numbers speak beautifully

Work closely with users and data engineering team to determine reporting requirements and implementation.

Contribute to the project planning process by estimating the timelines

Leading team of 10-15 headcounts, engaged in data integration, business intelligence and insight generation services

• Responsible for managing the Strategic revenue management portfolio of P&G Account comprising of Brand Price tier, Promo Value Effectiveness etc.
• Leading a team of 10-15 people comprising of Analyst/Snr Analyst & Analytics Lead
• Key contributor in acquiring new business of 17 LA markets for P&G on the basis of 2 LA Pilot study (Brazil & Mexico)
• Key contributor in acquiring a 6month pilot for a leading beverage giant on the basis of self- prepared demo and sales pitch script (storyline preparation pertaining to the demo)
• Part of Fractals Extended Leadership Team

Analysing the Credit card portfolio performance by using the metrics available (both Performance & Acquisition metrics).

Risk Analytics - Customer Credit scoring, Credit Risk Assessment etc

Forecasting Brazil FIFA World Cup Travel Forecasting Model

Newly launched cards growth Analysis.

Working on primary business generating metrics to act as a catalyst in achieving targets. Act as an interface between Business and IT

Working very closely with VPs/SVPs for their requirements.

Handling team of Associate Analysts & Analysts and performance assessment.

Part of Mobile Analytics team in India.

Analysing the Mobile Apps performance by using the metrics available.

New Mobile App versions growth Analysis

Understanding and analysing the consumer behavior using eBay which comprehensively covers the classic areas that eBay should focus on: knowing who and where the customers are, what they do, what they buy and what they would like to buy for revenue management.

Predict primary business metrics to attract more customers, both buyers and sellers on eBay, one of the world's largest online marketplace.

Working as an Interceptor to define business requirements technically to IT and vice-versa.

• Clients Worked For : Unilever, Dabur, Castrol, Nestle, GSK, Marico, LOreal, LG, Reckitt
• Benckiser, Godrej, ITC, PepsiCo, Eveready, Colgate and Procter & Gamble