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Sejal Wadhwani

Dynamic marketing professional with a proven track record of developing, implementing, and overseeing online marketing strategies. Skilled in managing creative work and schedules, excels in crafting engaging digital campaigns and cultivating audience growth to drive company success.
  • Role

    Growth & Retention Marketer

  • Years of Experience

    4.5 years

Skillsets

  • D2c marketing
  • WhatsApp Marketing
  • SOcial Media
  • Push notifications
  • Mixpanel
  • Email Marketing
  • Drip campaigns
  • Discounting
  • Demand Generation
  • Project Management
  • CRM
  • Clevertap
  • Campaign Optimization
  • B2B Marketing
  • A/B testing
  • B2c marketing
  • Content Marketing

Professional Summary

4.5Years
  • Dec, 2024 - Present1 yr 4 months

    Growth - Swiggy Instamart

    Instamart

  • Growth & Retention Marketing

    Nykaa
  • Jul, 2023 - Aug, 20241 yr 1 month

    Assistant Marketing Manager

    12Grids - The CX Tech Company
  • Dec, 2021 - Mar, 2022 3 months

    Digital Marketing Intern

    Apex Consultancy Services
  • Mar, 2022 - Jun, 20231 yr 3 months

    Digital Marketing Executive

    GoProtoz - UI UX Design Studio

Applications & Tools Known

  • icon-tool

    SEM

  • icon-tool

    Facebook

  • icon-tool

    Email Marketing

  • icon-tool

    Social Media

Work History

4.5Years

Growth - Swiggy Instamart

Instamart
Dec, 2024 - Present1 yr 4 months
    Planned and executed multi-channel communication campaigns (WhatsApp, Email, Push Notifications, In-App Messages). Led 5CR+ WhatsApp marketing budget, driving cohort-based allocation, campaign optimization, and measurable ROI. Designed and executed communications targeting users from Swiggys different BLs to drive cross-sell and Instamart adoption. Drove pricing and discounting experiments (e.g., coupon thresholds tests) in collaboration with the Retention team. Brought down campaign asset turnaround time by 30% through better collaboration and workflow alignment.

Growth & Retention Marketing

Nykaa
    Implemented experimentation frameworks, including A/B testing of copy, creatives, and send-time optimization. Designed and optimized drip campaigns for improving engagement/UV and overall orders. Reduced average CRM spends by 8% while maintaining growth KPIs. Monitored campaign performance using CleverTap and MixPanel, optimizing CTR and revenue growth.

Assistant Marketing Manager

12Grids - The CX Tech Company
Jul, 2023 - Aug, 20241 yr 1 month
    Created and managed the marketing budget, ensuring efficient allocation optimizing ROI. Led digital campaigns across B2B and B2C, optimizing performance and engagement. Spearheaded content marketing initiatives, increasing organic impressions by 25%.

Digital Marketing Executive

GoProtoz - UI UX Design Studio
Mar, 2022 - Jun, 20231 yr 3 months
    Managed brand presence across social media platforms, leading to a 30% increase in website traffic. Executed demand-generation campaigns via email and social media. Streamlined content creation, reducing production time by 20% while maintaining quality. Analyzed campaign performance and provided insights to stakeholders for strategic improvements.

Digital Marketing Intern

Apex Consultancy Services
Dec, 2021 - Mar, 2022 3 months

Achievements

  • Reduced project turnaround time by 20% through efficient resource allocation
  • Increased click-through rates by 10%
  • 30% improvement in lead-to-customer conversion
  • 30% increase in website traffic as a Digital Marketing Executive
  • Expanded company's portfolio by 20%
  • Streamlined content creation processes, reducing production time by 20%

Education

  • PGDBM (Digital Marketing)

    (2024)

  • BMS (Marketing)

    (2022)

Certifications

  • Google Ads Display

  • Pgdbm (digital marketing)

  • Search

  • Gmb