Developed an AI-powered Marketing Mix enterprise solution for promotional analytics using React and Flask, improving businesses to maximize ROI through data-driven insights. Developed comprehensive full stack solution with React frontend and Flask APIs that facilitated the creation and visualization of multiple marketing optimization and simulation scenarios, translating complex AI model outputs into intuitive, visually compelling graphs, thereby enabling users to make data-driven decisions regarding marketing strategy effectiveness across diverse models. Developed an AI chatbot using React with Flask integration, implementing LLM & LangChain, to create responsive optimization scenarios enhancing functionality and user engagement. Integrated OAuth2-based SSO for secure and seamless authentication. Enhanced performance by 15-35% with optimized data structures, reduced bundle size by 40%, improved initial load-time and performance score by 30%, and enhanced UX through caching, Webpack chunking, prefetching, lazy loading, and responsive design. Designed and implemented a microservice frontend architecture leveraging React. Collaborated with teams to design and deploy scalable software & mentored interns.