Shitij Nain

Okay. So first of all, my name is Shethil, and I am a UX designer with 2 years of experience. And currently, I'm looking for job change for a better opportunities in my career. I'm looking to a far more better growth in my career as in sort of a person and as in sort of a tools and other valuable experience that can help me boost my career. Okay. So I started my career at CNET, where I joined as a trainee and later got hired as a full time employee. Okay. And, uh, currently, I'm working in CNET. Oh, sorry. 6 years. We are making a a a Mototopia app from scratch, where I solo handily handle the, you know, process of creating app, uh, from scratch like, uh, design system and other invaluable components also. And I've also created user personas and other valuable research, uh, which, you know, helping me enhance my work on Mototopia app. So right now, I'm doing that. And I have, uh, worked on 10 plus project in now, which include Ultimate Years. A website which is one of the 2nd 2nd one of the largest waterproof speaker selling company in USA. And we revamped that website for our client. We are we and the result was that the users were also very happy, and we got a positive result from our clients also. Okay. The main problem with the Ultimate TS was that users were not able to, you know, buy speakers easily. The user experience was not that very good. So what we did, what we did some research on that. And later, we, you know, help, uh, users to easily achieve their target, uh Hold

Well, responsive design for emails. Okay. So I think one of the challenges, uh, creating layout that works perfect with different screen sizes and the way how to show Uh, the elements on the screens are very, you know, important. So and, you know, in computer, the screen is Much wider than mobile screen. So in mobile screen, we have to adjust some elements to make it make it look look good in that screen. So for that, I think, uh, one of the main thing that we can do is, first of all, uh, justify the elements that are important and what are the Important things that we need to show on the screen. So we should first examine what are the important things for the user To show on the first behalf. No. As we can see above the fold, what are the main important things and actions that user had need to take to come achieve their target. So for responsive design, I think, uh, the best, uh, will be to, you know, uh, first of all, examine What are the things what are the main tasks that a user need to complete? And according to that, are just these things in, uh, different screen sizes. And the challenge that I think we encounter is that sometimes the Sometimes in wider screens, there are more elements to show. But in mobile screen, we have to adjust some of these elements. So we need to, I know skipped some elements that may be crucial in website, but we need to adjust in mobile screen. So that may be a challenge for us.

So, you know, uh, as a UI UX designer, I think feedbacks are far more important than anything else because feedbacks gives us a boost boost on results overall results that is this working for them or is this not working on that? Because You know, feedback can be positive or negative. And so I I personally keep feedback as one of the important things that I do in my design process. Uh, first of all, ask users or clients that is this good for them? Is that, uh, if that, uh, no feedback is positive, Then I'll, you know, uh, go with the design. If they think that this is not, uh, as far as they know know, They don't like this design or they give me negative feedback. Then I'll try to under uh, you know, make them understand that's why I created this design. And if they still don't like the design, then I'll try I'll, you know, redesign redesign the Screens or elements or anything that they don't like. And I'll I know, uh, you know, I, I'll try to make it far more better than before. So I use it to you know, it if it is suitable for clients as well as for me. And as for and as far as the design process for me, I think the main design process that I follow is research. And I'd after that, I do some solution for myself and for a best approach for, uh, designs also. And after that, I'll show it to clients. If they don't like it, then I'll I'll irritate it again. I'll do some additional search too. And then, uh, you know, show it to clients again. And if they still don't like it, then I'll try to make it Far more better as long as user want because users are the users or clients are the main focus that

So typical process for designing an email email template can be, it should be easy for user to access their email. And, also, the main task for I think the main task for email template should be that user, uh, should be able to send emails easily easily, you know, easily in the sense that they'll don't need to do too much work for to send emails or any files to other other their users. So we need to make it as easy as possible for them. And we should reduce the click for the user so that if, uh, they will see note. Main action on just a CTA on main screen so that if they click on that CTA, they can easily send emails to the clients or anyone that they want. So for, uh, this process, I think we should first you know, approach user that how, uh, they want this process to begin. And we should also and I personally do this as my as I you know, create users' need to understand better users that how they how the journey begins from users start to end, what can be the typical problems for them. I personally think that this is one of the best approach to understand the users. Like, what are the problems they're facing and how can we form things. And I also take real life feedbacks from users also. So if, uh, if you ask typical process for designing an email template, I can, uh, say that it can be difficult as well as easy. If if we are going to understand users, then we need to ask the users that what they want and what are the kind of problems that they're facing, you know and we should resolve that problem for them.

So I think I imagine the success of our design after it has been plam implemented is based on user feedbacks. You know, the targeted user feedbacks that, you know, if I created that design, I think it will be perfect for me. But is it perfect for user? So we need to know that is it perfect for user or not. So for that, we need to take real life feedbacks from users. And for that week, I think the best approach should be ask users directly that these, uh, these are the solutions that we are creating for you. Is it beneficial for you or not? So if according to their feedback, we can just, you know, increase our user experience in our app. So I think the best success for a design is that if a user likes or dislike it. And also, Uh, if our client is also happy with that. Because client is the one who is paying for me to recreate their design, so their happiness is also important for me. So I think these 2 users and clients are the main, you know, measurement if our design is successful or not. And not, uh, not every design is perfect. I know. Because it's iterative process. We do it again and again and again. We just improve it further and further further further. So there's no, uh, no say that there is a perfect design, but it can be a good design for our clients and users too. So that's what I think.

Okay. So, um, as a time where, uh, we were redesigning Ultimate Ears, there were some components that were missing in their website. You know? They were missing some banners, and they were missing some cities, crucial cities, that can be an important part for their business. So first of all, the, uh, what we done was we used a new approach. You don't know? As for me, it was a new approach to create user journey. You know, we created a user journey from first to end to understand that these are the problems that are facing. And during that user journey, we find that users are having problem in clicking CTE because there were no improper placement of CTAs, and they were also missing some advertisement banners that user can see that these are the products that they are selling. So for that, uh, we have retail users, and we have also asked real life users. The client's, uh, no, gives us approach to some of his friends or that and uses, uh, I don't know who are they, that you can interview them. So we interview them, and we find that they think that these products are good, but their website was not that very much, uh, designed for user friendly users. Of course, they were having problem in the process of buying speakers. You know? And this is one of the best, um, this is one of the main features of a website. So if a user is having problem in, you know, buying speakers, then what's the use of that website? So what we done was we asked users to create user journey and we come up with some of the problems and we also come up with some of the solutions that we can do to improve the user journeys. So that's what was new for me, uh, during that time.

So I use Adobe Illustrator in, uh, making Illustrator pics for my design. I have also created some Illustrator in my current design also as where I take some illustrator from here and here and then, uh, combine them to make, um, uh, proper illustrator that justify that, uh, screen that, uh, I can give you example that, um, there was an event section where I have to see some cars, uh, an event. So what I done is I take different cast from different illustrator and different stages and all from different illustrator. And I I just combine them and create a prop illustrator for that screen to, uh, easily, uh, show that they have, this is the email screen because, you know, Illustrator help user to easily scan, uh, screens that this this screen is for email section. So I have experience in Adobe Illustrator. And as for logos, I personally haven't created any logos for any company. I on personal basis, I have, uh, experimented some of the logos, but I can't say that I have done some logo redesign for any official company. And I think I would like to do that too because it can be a new experience for me and well as well as new learning for me too.

So, uh, Figma is one of the my, uh, best tools that I am using. So even from beginning of my career, I started in Figma. And I, uh, I use Figma to collaborate with my team is, uh, we shared, uh, same email IDs with Figma and, uh, you know, as developer also. And there is also one new mode for developer where I can check out their spaces or different elements. So It is one of the best features that the Figma is introduced currently. So what we've done is I've created screens. And I we have created a different page for our team. So I create screens and I collaborate with the team that this is the screens that I have created. Do they need any requirements uh, additional requirements? Or is this okay with that? So if they think that this design is okay with them, then we agree with that And we just pass it through to, uh, developers. And in Figma, there's developer mode which, you know, easily show developers that, uh, what is the spacing, what is the roundness, or any code that is displayed on the screen as well, they can copy that too. So, uh, I think Figma is one of the best tools for a designer because it is easy to use And, uh, it has some of the quite new features that they introduce right now like variables or we can create a design system in there. So, You know, uh, it is consistency for all designers that this is the design system that we are using, so there will be no inconsistency in our design. So I think Figma is