Shivam Kaushal

Helped to get more business by delivering better results. Got On-site business by delivering FB ROI better for Real Estate brands. Worked on Precision marketing for multiple brands. Managed budget for 5M AED monthly for all the real Estate and Ecomm Brands. Working for price pitching for all the new clients. Helped to setup GA, GTM and make sure right tracking is place for all the campaigns. Tracked leads till qualification, increased qualification % from 30% to 60% for big clients. Helped planners and client with efficient digital media plans. Making sure certification is completed across the pod for all the team members. Complete ownership of omnichannel performance for all the clients. Ensure right budget pacing and KPI's are met for each campaign running on different platforms. Assist client with queries related to performance and help planning team with overall campaign strategy. Created monitoring and optimization workflow for the entire team to make them self-reliant to work on their respective accounts. Helping with omnichannel campaign strategy for all clients. (SEM+ Social+ Ecom+ Programmatic). Connecting with certain publishers to ensure right buy types and help them deliver the same for the respective clients.

Helped to get more business by delivering better results. Got On-site business by delivery FB ROI better for FMCG brands. Worked on Precision marketing for multiple brands. Managed budget for 70lakh RM monthly for all the brands. (Auto, FMCG, Pharma, Skin Care, Baby Food, Consumer Dairy) Working for price pitching for all the brands associated with OMG. Helped planners and client with efficient digital media plans. Worked on email marketing, sms marketing, whatsapp marketing for FMCG brands. Conducting regular trainings and sessions weekly for overall OMG level. Making sure certification is completed across the pod for all the team members. Complete ownership of omnichannel performance for all the clients. Ensure right budget pacing and KPI's are met for each campaign running on different platforms. Assist client with queries related to performance and help planning team with overall campaign strategy. Created monitoring and optimization workflow for the entire team to make them self-reliant to work on their respective accounts. Helped the organization to transform an implementation team to fully performance team (Implementation, Optimization, Planning). Helping with omnichannel campaign strategy for all clients. (SEM+ Social+ Ecom+ Programmatic). Connecting with certain publishers to ensure right buy types and help them deliver the same for the respective clients. Winner of OMG 2022 Sprint, helped in creating smooth process for better communication which resulted in reduced iteration rate. Handling team of 15+ folks, monitor their bandwidth help them understanding the campaign strategy, performance, and their overall career growth.

Complete ownership of our client for IT and FMCG sector, handling global markets. Monitoring daily pacing budgets for all the campaigns. Working efficiently on dashboard on excel and power point for QBRs and monthly connect with client. Handling campaign launch, promotion launches and end to end implementations for all platforms. Expertise on google, Bing, Facebook, Instagram, Xing, LinkedIn, amazon ads. Experience with working for both sectors B2C and B2B for all the brands. Good hands-on third-party platforms for bulk implementation and reporting such as Kenshoo. Experience with media planning for new launches by analysing data from GA and Neilson. Handling team of 5 and QA their daily task for top notch quality. Providing internal training on multiple platforms such google, Facebook, Kenshoo and snapchat.

Complete ownership of our client for FMCG brand under US market. Monitoring daily pacing budgets and bids for all campaigns of both the brands. Pro-actively giving out suggestions for new campaign launches and new initiatives to grow brand visibility and brand consideration in the market. Recently suggested business continuity plan in Covid-19 pandemic to improve sales and brand impact. Good with Implementation and Optimisation on Google ads, Bing ads, apple search ads, kochava, Kenshoo, SA 360, Amazon, Cretio, Instacart, Facebook, GA. Overview of different e-commerce platforms like Target and Kruger. Certified in google ads, sa360, amazon, Kenshoo search and Kenshoo e-com. Worked on re-structure for different new initiatives and refining current structure for better performance and conversions. Helped in reaching various KPIs by giving recommendations and fulfilling them.

Managing end to end implementation of all types of campaigns (search, display, video) in google ads. Monitoring and analysing media plan with account managers for best results. Maintaining and developing client-business, continuous back and forth with googlers via Video Calls and Emails. Assisting sales team in product related queries. Went ahead to support SDS (Service Distribution Sector) working closely with clients like Uber, Grammerly,Cars.com etc.

Maintaining and developing client-business relationships, pitching new clients and sending business proposals Planning, designing and implementing creative branding campaigns Strategizing social media and Ads campaigns for brand promotion and conversions Monitoring and analysing performance of the campaigns and further optimizing to get desired result.